epc pet shop analysis
TRANSCRIPT
BUSINESS ANALYSIS
[ PET SHOP ]
GROUP MEMBERS :Tan Kai Xuan 0325066
Yuen Xuan Hui 0324292Chai Jia Ern 0324653Na Yong Yi 0324458
Cheah Man Yee 0324272Chiam Shiun Jia 0324212
EFFECTIVE PUBLIC COMMUNICATION
/ DESCRIPTION OF BUSINESS
#1 PAWSOME PET SHOP LOCATED IN AMAN PERDANA, KAPAR
#1 PAWSOME PET SHOP
FOUNDER: MS. CHRISTIAN AND SISTER, MELISSA
FOUNDED IN:2014
FIRST PET SHOP IN THIS AREA
[ AMAN PEDANA, KAPAR ]
SELLSPETS FOOD, GROOMING SERVICES,
HOMEMADE RAW FOOD PRODUCTION AND BOARDING SERVICES
BRIEF DESCRIPTION
#1 PAWSOME PET SHOP
FOUNDER: MS. CHRISTIAN [RIGHT]
MELISSA [LEFT]
HISTORYMelissa used to be a worker at
The Pet Family for 2 years.
Both sisters [Melissa & Christian] think that there is an opportunity to start this
business.
In the year 2014, they started PAWSOME.
#1 PAWSOME PET SHOP
NO BRANCH
MAINLY FOCUSED ON GROOMING SERVICES, BOARDING AND SELLING PETS PRODUCTS
DETAILS
#1 PAWSOME PET SHOP
DETAILSNUMBER OF EMPLOYEES :
2MOTIVES• PASSION IN THIS FIELD
• EXPOSE TO PETS WHEN THEY WERE YOUNG
• GROOMING IS SELF-FULLFILING
• CHALLENGING
#2 PETS WONDERLAND LOCATED IN GREAT EASTERN MALL, AMPANG
#2 PETS WONDERLAND
FOUNDER: GARY LIM
FOUNDED IN:2001
STARTED OUT STRATEGICALLY IN
MID VALLEY MEGAMALL
SELLSGROOMING SERVCES, VET CONSULTATIONS,
AND PRODUCTS
BRIEF DESCRIPTION
#2 PETS WONDERLAND
FOUNDER: GARY LIM
HISTORY
Started out in Mid-Valley Megamall, Pets Wonderland in the year 2002.
The largest in Malaysia at that point in time.
Expanded quickly into various locations.
#2 PETS WONDERLANDDETAILS
OPERATED MORE THAN 10 YEARS
AWARD :
SUPERBRAND INTERNATIONAL 2005
SUPERBRAND MALAYSIA’S CONSUMER CHOICE 2006/2007
NUMBER OF EMPLOYEES: MANY
#2 PETS WONDERLANDBRANCH:
MID VALLEY GREAT EASTERN IOI MALL PARADIGM MALL
PLAZA MASALAM
AEON BIG SUBANG AEON BIG AMPANG
D’PULZE KLANG PARADE AEON BIG WANGSA MAJU
/ COMPARATIVE ANALYSIS
/ “THE COMPETITORS”
#1 PAWSOME PET SHOPMARKET NATURE: MONOPOLISTIC COMPETITION
AMIGO
PETSMORE
PAWSOME
THE PET FAMILY
ETERNABII
PAWSOME
REVIEWS
REVIEWS :PRODUCTS VARIETY:
SERVICE: FAIRLY GOOD [ FRIENDLY ]LESS
#1 PAWSOME PET SHOP
AMIGO
THE PET FAMILY
REVIEWS :PRODUCTS VARIETY:
SERVICE:
REVIEWS :PRODUCTS VARIETY:
SERVICE:
FAIRLY GOOD [POPULAR AMONG THE PET OWNERS]
AVERAGE
MANY
AVERAGE
REVIEWS#1 PAWSOME PET SHOP
PETSMORE
REVIEWS :PRODUCTS VARIETY:
SERVICE: GOOD
AVERAGE
AVERAGE
MANY
REVIEWS#1 PAWSOME PET SHOP
ETERNABII
FAIRLY GOOD [ POPULAR IN THE HOUSING AREA]NOT MANY [ LIMITED CHOICES ]
REVIEWS#1 PAWSOME PET SHOP
#2 PETS WONDERLANDMARKET NATURE: OLIGOPOLY
WATER FRONT
PETSWONDERLAND
PETZ MANIA
PERFECT PETS
PETS WONDERLAND
AVERAGEMANY
REVIEWS#2 PETS WONDERLAND
WATER FRONT
THE PET FAMILY
LIMITED CHOICES
GOODFAIRLY GOOD
AVERAGE
REVIEWS#2 PETS WONDERLAND
PERFECT PETS
LIMITED CHOICESAVERAGE
REVIEWS#2 PETS WONDERLAND
/ COMPETITION STRATEGY
#1 PAWSOME PET SHOP #2 PETS WONDERLAND/ COMPETITION STRATEGY
- SMALL SCALE
- NEW
- NOT MANY PEOPLE KNOW
- LARGE SCALE
- OPERATED MORE THAN 10 YEARS
- MANY BRANCHES
- PEOPLE KNOW THEIR EXISTENCE
#1 PAWSOME PET SHOP #2 PETS WONDERLAND/ COMPETITION STRATEGY
ADVERTISETMENT
ADVERTISETMENT
- CUSTOMERS RECOMMENDATIONS
- FACEBOOK PAGE[https://www.facebook.com/Pawesome-Pet-House 386362214863640/]
- OWN WEBSITE [http://www.petswonderland.com.my/]
- FACEBOOK PAGE[https://www.facebook.com/petswonderland.com.my/?fref=tss]
- GIVING GOOD SERVICES TO EVERY CUSTOMERS
#1 PAWSOME PET SHOP #2 PETS WONDERLAND/ COMPETITION STRATEGY
PRICING
PROMOTION - BUY THREE FREE ONE
SOLUTION:
- QUANTITY ORDERED IS
LESSER - HIGHER COST
PRICING
- ORDER IN BULK - LOWER COST
GROOMING SERVICES - CHEAPER COMPARED TO THE COMPETITORS
SOLUTION:
PRODUCTS- LOWER AS
POSSIBLE
GROOMING SERVICES- REASONABLE
PRODUCTS
- CHEAPER AS THEIR STOCKS ARE IN BULK
#1 PAWSOME PET SHOP #2 PETS WONDERLAND/ COMPETITION STRATEGY
PRODUCT VARIETY PRODUCT VARIETY
LESS
MORE
- TO BE DIFFERENT
#1 PAWSOME PET SHOP #2 PETS WONDERLAND/ COMPETITION STRATEGY
BOARDING SERVICE
NO
- PROVIDE COMFORTABLE PLACE FOR PETS TO STAY.[ HUGE SPACE, MATTRESS , COMFORTABLE]
BOARDING SERVICE
#1 PAWSOME PET SHOP #2 PETS WONDERLAND MARKET STRATEGY
2) FULFIL THE DEMAND OF THE PARTICULAR AREA
1) OFFER MEMBERSHIP- 5% ON EVERY PURCHASES
3) OFFER VET CONSULTATION SERVICE
1) GIVING PROMOTION- FREE GIFTS WHEN YOU SPEND ABOVE RM 150
2 ) GIVE TESTER TO PETS OWNER
/ COMPETITION STRATEGY
#1 PAWSOME PET SHOP #2 PETS WONDERLAND/ COMPETITION STRATEGY
- EVERY BRANCHES HAS DIFFERENT HOT-SELLING QUANTITY
- DEPENDS ON THE AREA
- EXAMPLE: IF THE AREA HAS MORE CAT OWNERS, THE BRANCH WOULD HAVE BROUGHT IN MORE READY STOCK OF CATS PRODUCTS.
-
/ SIMILARITIES
#1 PAWSOME PET SHOP #2 PETS WONDERLAND/ SIMILARITIES
SERVICES
GROOMING
#1 PAWSOME PET SHOP #2 PETS WONDERLAND/ SIMILARITIES
PRODUCTS
PETS FOOD, TOYS AND SNACKS
#1 PAWSOME PET SHOP #2 PETS WONDERLAND/ SIMILARITIES
KEY FOUNDER INTEREST
PASSION
#1 PAWSOME PET SHOP #2 PETS WONDERLAND/ SIMILARITIES
MISSION
PROVIDE BETTER LIVING FOR PETS
/ DIFFERENCES
#1 PAWSOME PET SHOP #2 PETS WONDERLAND
/ DIFFERENCESYEAR FOUNDED
FOUNDED IN
2014
FOUNDED IN
2001
#1 PAWSOME PET SHOP #2 PETS WONDERLAND
/ DIFFERENCESNO. OF BRANCHES
NO 11 BRANCHES
#1 PAWSOME PET SHOP #2 PETS WONDERLAND
/ DIFFERENCESNO. OF EMPLOYEES
2 MANY
#1 PAWSOME PET SHOP #2 PETS WONDERLAND
/ DIFFERENCES RELATIONSHIP BETWEEN
EMPLOYEES
FAMILY MEMBERS EMPLOYEE
#1 PAWSOME PET SHOP #2 PETS WONDERLAND
/ DIFFERENCES BOARDING
SERVICES
YES NO
#1 PAWSOME PET SHOP
/ DIFFERENCES BOARDING
SERVICES
PAWSOME BOARDING AREA
#1 PAWSOME PET SHOP #2 PETS WONDERLAND
/ DIFFERENCES VET
CONSULTATIONS
YESNO
#1 PAWSOME PET SHOP #2 PETS WONDERLAND
/ DIFFERENCES MAJOR
PROFIT
GROOMING +
BOARDING SERVICES
GROOMING+
PRODUCTS
#1 PAWSOME PET SHOP #2 PETS WONDERLAND
/ DIFFERENCES BRAND OF
PRODUCTS
LESS VARIETY
WIDE VARIETY
#1 PAWSOME PET SHOP #2 PETS WONDERLAND
/ DIFFERENCES OWN
PRODUCTS
RAW FOOD NO
RELEASED NEW PRODUCTION [HOMEMADE MIXED RAW FOOD 3 WEEKS AGO]
#1 PAWSOME PET SHOP #2 PETS WONDERLAND
/ DIFFERENCES YEARLY PROFITS
AROUND RM200K+
+N/A
#1 PAWSOME PET SHOP #2 PETS WONDERLAND
/ DIFFERENCES FUTURE PLAN
HOME MADETREATS
EXTEND MORE
BRANCHES
MORE WORKERS
/ ANALYSIS OUTCOME
#2 PETS WONDERLANDANALYSIS OUTCOME
E. WELL-KNOWN BY LOCAL RESIDENTS,
FOREIGN EXPATRIATES, AS WELL AS OVERSEAS
ROYAL FAMILIES
A. GOOD MARKETING STRATEGY
B. ACHIEVED SIGNIFICANT
MILESTONES AND ACHIEVEMENTS
C. FIRST TO BRING IN “MINI -ZOO” CONCEPT
[ CONSISTS OF A MIXED RANGE OF LOCAL AND FOREIGN PET
SUPPLIESD. MANY BRANCHES
MORE COMMERCIALLY SUCCESSFUL
/ RECOMMENDATIONS
#1 PAWSOME PET SHOP
ADVERTISEMENT
EXPANSION- INCREASES NUMBER OF WORKES
LIMITED CHOICES
DIFFERENT STOCKS - BRING IN DIFFERENT VARIETY OF PRODUCTS
NO. OF WORKERS
- BY GIVING BROCHURES AROUND THE AREA
FLYERS
CURRENT SITUATIONS:
#2 PETS WONDERLAND
ADVERTISEMENT
TRAINING- TO MAINTAIN
QUALITY & REPUTATION
DON’T HAVE BOARDING SERVICE/ VETERINARY
BOARDING SERVICE- PROVIDE ANOTHER VARIETY
OF SERVICES
QUALITYWORKERS
- ATTRACT MORE CUSTOMERS
BANNERS
CURRENT SITUATIONS:
#1 PAWSOME PET SHOP
FROM LEFT TO RIGHT: NA YONG YI, CHAI JIA ERN, TAN KAI XUAN, MELISSA, CHRISTIAN
#2 PETS WONDERLAND
FROM LEFT TO RIGHT: CHIAM SHIUN JIA,MANAGER IN-CHARGE, YUEN XUAN HUI, CHEAH MAN YEE
# INTERVIEW VIDEO
https://www.youtube.com/watch?v=fH4qyaAgFoI&feature=youtu.be
REFERENCES:- Petswonderland. (2016). Petswonderland | Petswonderland. [online] Available
at: http://www.petswonderland.com.my/ [Accessed 19 May 2016].
/ THE END