entrepreneurship, (ects 5) · 2017-12-04 · entrepreneurship, (ects 5) ... new business success...
TRANSCRIPT
ENTREPRENEURSHIP, (ECTS 5) ZSEM’s Entrepreneurship course utilizes an interdisciplinary approach to business planning and is intended for undergraduate students in their senior year, as well as for international students on exchange at ZSEM. This approach allows students to recognize strengths and weaknesses of business plans and helps them develop an entrepreneurial mindset, which they can apply either as employees of large corporations or in their independent entrepreneurial pursuits. In this course, students will investigate the entrepreneurial environment in Croatia and in other countries. This way, students will learn which skills are necessary for someone to become a successful entrepreneur, and for that person to represent a valuable human resource in any organization. COURSE OBJECTIVES Drive, Passion, Achievement. What motivates a person to start a new venture? What is the difference between
new business success and failure? How do you define an entrepreneur? Not everyone agrees on a conclusive
answer to any of these questions but there are plenty of people seeking the answers. This is where we begin,
on a quest. During this semester students will explore the entrepreneurial environment in the context of
Croatia and beyond. The students will discover firsthand what makes an entrepreneur tick and develop skills
and experience to either be one themselves or at least be a valuable, knowledgeable human resource to one in
the near future.
CLASS HOURS
Lectures 22,5 hours (7,5 weeks * 3 hour)
Exercises 22,5 hours (7,5 weeks * 3 hour)
Total 45 hours
TOPICS
Course Orientation-Introduction to Entrepreneurial Landscape
Idea generation- New Business Road test
Entrepreneurial Marketing
Operations- Understanding Business Models
Finance and Planning
Research Workshop ELEMENTS OF GRADE
Daily Exercises 20 points (4 assignments x 5 points each) Reflects individual contribution and commitment to quality and quantity standards
Interview with an Entrepreneur 20 points Organization, Inquiry, Personal Selection & Reflection, Efficiency
Exam 20 points Background, Idea Generation, Marketing, Operations, Finance/Planning
Presentation 20 points (4 variables x 5 points each) Research and Preparation, Size and Scope, Persuasive Delivery, Organizational Flow & Design
Business Plan 20 points (4 variables x 5 points each)
Research and Preparation, Size and Scope, Organizational Flow, Feedback Adjustments
Participation -/+ up to 10 points (Regular class attendance and online contributions are expected; Contributions that contribute to peer learning will be rewarded with extra points; Failure to actively participate will result in loss of points)
LITERATURE: Kawasaki, G. (2004). Art of the Start, New York: Penguin Group. Hisrich, R.D., Peters, M.P., &Sheperd, D.A. (2005). Entrepreneurship /6e. New York: McGraw-Hill/Irwin. Mullins, J. (2006). The New Business Roadtest, London: Financial Times Press