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Entrepreneurship – Case StudyPresenter: Chi-Hao Eddy Wu

Advisor: C.-C. Jay Kuo

2015/7/17

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Headline one month ago…

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About Fitbit

Founded : Oct 2007 (at SF) IPO: Jun 2015 (NYSE:FIT) Founders: James Park, Eric Friedman Products: Fitbits (Metrics such as steps, sleep,…etc)

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How Successful Fitbit Is

Growth

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How Successful Fitbit Is

High investment return

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Reasons For The Success

Time to market User experiences Brand image

o Successful marketing/Sales strategy (e.g. social media, …)

Others o Design, Analytics, Product line, Clinical setup…

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Reasons For The Success

User experienceo 2/3 RD - Software

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Reasons For The Success

Sales/Marketing strategy

Social Media• Viral Marketing• Interaction /

Competition / Successful Story …

Physical channel• Fashion area• …

Sales/Marketing expenses

Brand Image / Fans

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Threaten

Competition (1/3)

Mi-band:- Pricing- Global market

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Threaten

Competition (2/3)o Lawsuit?

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Threaten

Competition (3/3)o Apple Watch

• Will Apple Watch succeed?• Is Apple Watch a huge competitor to Fitbit?

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Threaten

Wearable market trend (1/2)o The market is increasing… But how optimistic is it?

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Threaten

Wearable Market Trend (2/2)

Clinical Use

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End of sharing

Let’s keep an eye on how Fitbit develops …