entrepreneur

1.0 INTRODUCTION

1.1 Company Background

An exciting new company, Food Occasions Corporation is taking the sector by stoma

with one of the largest ranges of beverages and cream puff with batik cake as our main product

on the Malaysia market. The company officially launched its initial range of products into the

retail, wholesale and foodservice sectors in 8 March 2008. Drawing on the expertise of the

largest batik cake brand in the Malaysia, founders of this business, Mr. Amir Husaini Zakwan

Mazlan have selected a diverse range of European specialty batik cake, cream puff and also

beverages to suit a wide variety of customers and eating occasions. Rahimah Hassan is looking

to target independent retailers, delicatessens, farm shops, catering establishments, and food

service, national.

Food occasions’ employees take tremendous pride in Food Occasions’ rich heritage and

bright future. Unquestionably, our products represent the industry benchmark for consistent taste,

quality, and freshness. The idea of using cream puff and batik cake and conveniently available at

the local grocer, was uniquely appealing to Malaysians.

Back in 2006, Mr. Amir went into business in London to find some ideas on the products;

were so good that he, after trying some of the samples at the one of London famous batik cake

occasions, said they were so "tasty," so he eventually named the business Food Occasions

Corporation and came up with the catchy name, Food Occasions.

Today, Food Occasions expands its business at G01/82, Alamanda, Putrajaya

Shopping Centre, Jln Alamanda, Precint 1, 62000 Putrajaya, Wilayah Persekutuan.

Machinery was built, employees were hired, and routes were expanded. And today, we are proud

to announce about batik cake and cream puff as the first new product developed by this company

and of course, batik cake and cream puff are the special menu for all customer.

The desserts industry is facing numerous challenges, but we are confident we are going to

turn things around in a number of concrete ways. We will continue to increase shareholder value

through leveraging our tremendous Food Occasions brand, and increase sales through our

company's core routes, new initiatives and strategic partnerships, and by finding partners to put

our products on a larger direct store delivery system. We also are empowering our managers,

owner-operators and all other employees to take ownership of their functions in the bottom-up

approach. Finally, we are going to be a much more customer-diverse organization, working with

our customers, and consumers to deliver what they tell us they want. With all these changes

underway, we believe we will be a company that will be a formidable competitor in the years to

come.

2.0 PURPOSE OF BUSINESS PLAN

The main reason of making this proposal is to promote our new company and product

which is batik cake and cream puff. After a few months we testing and review this product,

finally we are confident with this product and indeed we are to achieve sales targets of the most

highest sales as compared to other company.

Besides that, we did a survey to our prospect about our planning to create this new

product, and it is very amazing feedback from them. Most of our prospect agree and support our

product. They said, batik cake and cream puff is accepted and consumed by all layers of society,

regardless of age, old or young.

These types of desserts are very unique and delicious. Besides, it is also difficult to find.

In fact, people started recognizing about this since wedding of the year of the most famous singer

in Malaysia; Datuk Siti Nurhaliza with Dato’ Mohd Khalid Mohd Jiwa. Therefore, we think we

will succeed with this brilliant idea and we hope we will get the support of all people around us.

2.1 Company Background

Name of Company : Food Occasions Operation

Address : Alamanda Shopping Centre,

Jalan Alamanda Precint 1,

62000 Putrajaya,

Wilayah Persekutuan.

Telephone Number: 03-83296457

Fax Number : 03-83966457

Email : [email protected]

Form of Business : Partnership Organization

mailto:[email protected]

CEO : Amir Husaini Zakwan B.Mazlan

General Manager : Rahimah Bt Hassan

Financial Manager : Putri Intan Zuriena Bt Syed Mahadzir

Marketing Manager : Nurul Atiqah Bt Baharuddin

HR/Admin Manager : Muhammad Haziq B. Mohd Arip

Accountant : Siti Nur Laily Bt Asni

Operation Manager : Ahmad Farhan B. Azulkarnain

Sale Officer : Nadia Ashikin Bt Samsuri

Main Business Activities: 1) Batik Cake

2) Cream puff

Name of Partner: Amir Husaini B Zakwan

Identity Card: 841027-01-6685

Permanent Address: No 5, Jln Kerning 4, Taman Rinting, 81750 Masai, Johor Bharu

Correspondence Address: [email protected]


Date of Birth: 27 Oct 1984

Age: 26 Years Old

Marital Status: Divorced

Academic Qualification: Degree in Business Management

Course Attended: International Business Course

Skills: Can Speak English, Expert In Calculating, Accounting Management, And Control

Organizational Flow.

Present Occupation: Chief Executive Officer

Experience: Have Being Work As Accountant At Big Company Such As Ranhill


Name of Partner: Rahimah Bt Hassan


Permanent Address: R2 Kg Melayu Wira Damai, 68100 Batu Caves, Selangor



Date of Birth: 4 Jan 1986

Age: 24 years old

Marital Status: Single

Academic Qualification: Degree in Banking

Course Attended: Financial

Skills: Can Speak In English, Expert in Calculating

Present Occupation: General Manager

Experience: Position as Executive Officer at Brunei Company


Name of Partner: Putri Intan Zuriena Bt Syed Mahadzir


Permanent Address: No 8, Jln 12, Taman Damai, Spg Morib, 42700 Banting, Selangor



Date of Birth: 24 July 1984

Age: 26 years old


Academic Qualification: Degree in Accounting

Course Attended: Accounting

Skills: Can Speak In English and Well In Calculating Business Statement

Present Occupation: Financial Manager

Experience: Position as Financial Executive at Singapore Company


Name of Partner: Nurul Atiqah Bt Baharuddin


Permanent Address: J 7994, Km32, Jln Tambak Merah, 77400 Sungai Rambai , Melaka



Date of Birth: 11 April 1985

Age: 25 years old


Academic Qualification: Degree in Marketing

Course Attended: Selling

Skills: Can Speak English and Also Can Take the Business International Market

Present Occupation: Marketing Manager

Experience: Have Being Work as Selling Executive at Berjaya Holdings In K.L


Name Of Partner: Ahmad Farhan B Azulkarnain


Permanent Address: No 25, Jln AU1C/2E Taman Keramat Permai, 54200, Kuala Lumpur



Date Of Birth: 27 Sept 1984

Age: 26 years old


Academic Qualification: Degree in Business Management

Course Attended: Management

Skills: Can Speak English and Good Communication with the Workers

Present Occupation: Operational Manager

Experience: Have Being Work as Operational Executive at Zon Holdings


Name of Partner: Siti Nur Laily Bt Asni


Permanent Address: E7, Rumah K/T Staff Kilang Peggeli Timur, Bandar Tenggara, Kulai, Johor



Date of Birth: 17 Mach 1983

Age: 27 years old


Academic Qualification: ACCA

Course Attended: Accounting

Skills: Can Speak English and Good Communication with The Workers

Present Occupation: Accountant

Experience: Have Being Work as Accountant at Mydin Company


Name of Partner: Muhammad Haziq B Mohd Arip


Permanent Address:No31, Jln Melati, Puncak Menara Gading, Kajang, 53900, Selangor



Date of Birth: 22 Oct 1984

Age: 26 years old


Academic Qualification: Degree in Human Resources

Course Attended: Human Resources/ Admin Manager

Skills: Can Speak English and Good Communication with The Workers

Present Occupation: Human Resources/ Admin Manager

Experience: Have Being Work as HR Executive At Sony Company


Name Of Partner: Nadia Ashikin Bt Samsuri


Permanent Address:Lot 2209 Lorong Hj Musa, Kg Delek Kanan, 41250 Klang, Selangor



Date Of Birth: 23 August 1985

Age: 25 Years Old


Academic Qualification: Degree In Selling

Course Attended: Selling

Skills: Can Speak English And Good Communication With The Workers

Present Occupation: Sales Officer

Experience: Have Being Work as Selling Executive At Jakel Company


3.0 BUSINESS LOCATION

Alamanda Putrajaya is currently shopping malls that serve residents of Putrajaya and

surrounding town. It was opened to the public in August 2004 and has over 100 lots of shops.

Being the only here, it is usually packed everyday in month where many residents around here

will bring their family for a time to buy meal chocolate fruit dishes for their breakfast. It is also

near to the government and private department.

Not only that, our market in selling is less competitors at other shops. Beside that,

Alamanda Putrajaya is at the strategic place where many staff department located nearby of

Alamanda Putrajaya. Residents and government staffs are seems to be our potential prospect.

3.1 MAP

Here we are!(^_^)

4.1 Manpower planning

No Position Qualifications

CEO Degree in Business Management

General Manager Degree in Banking

HR/Admin manager Degree in Human Resource Management

Marketing Manager Degree in Marketing

Sales Officer Degree in Selling

Financial Manager Degree In Accounting

Operational Manager Degree In Business Management

Accountant ACCA

4.2 Schedule of tasks and responsibilities

No Position Responsibilities

1. CEO Responsible for the success of failure of

the company.

Decide set budget from partnership and

hires a team to steer the company

accordingly.

2. General Manager To plant, implement and control the

overall management of the business.

To plan, and monitor the strategy

progress of the business.

To be accountable for the overall

3. HR/Admin manager To measure and applicant potential to

perform the job include performance,

aptitude, interest, intelligent, skills, of

practical test.

To recruit and staffing candidates.

4. Marketing Manager To make sure all marketing activity

must satisfy customer need and wants,

and the same time achieve the target

profit.

5. Sales Manager To help their current financial and

earning growth.

To advice their client on investment

option by assessing and sharing risk

factor.

6. Financial Manager To plan and view the overall financial

standing of the business at the end of

accountant period.

To plan and view the business profit or

loss estimate at the end of the

accounting period.

To ensure that the initial capital is

sufficient.

7. Operational Manager To preparing the operation budget, a

business must consider fixed asset cost,

monthly expenses and other expenses.

To prepare the operation overhead

encompass water, electricity, telephone,

and gas facilities as well the other basic

utilities that are essential in moving the

operation

8. Accountant To prepare profit and loss statement

monthly closing and cost accounting

report.

Establish, maintain, coordinates the

implementation of accounting and

accounting control procedure.

Explain billing invoice and accounting

and policy to staff, vendors and client.

5.0 OPERATION AND PRODUCTION

5.1 Flow Chart For The Production of Fruity Chocolate

Transfer the fruits from the store to the production area

Check the quality of the fruits and segregate the bad fruits

5.2 Project Implementation Schedule

Activities Deadlines Durations

Clean the fruits under running water

Put the fruits into the fruit chopper for chopping process

Put the chopped fruits into the boller for streaming process

Use electric ladle to slir the fruit until the fruits change into

Add toss parts of water into the mixture

Boll the mixture for 90 mixtures

Incoporation of business Jan – March 2007 3 months

Application of permits and

license

Jan – April 2007 4 months

Searching for business

premise

Feb – March 2007 3 months

Renovation of premise April 2007 1 month

Procurement of machines

and raw material

April – June 2007 3 months

Recruitment of labours June 2007 1 month

Installation of machines June 2007 1 month

5.3 Raw Material Requirement

Fruity Chocolate

Material Quantity Total purchase (RM) Supplier

Strawberry 150 kg 1200.00 Cameron Highland

Grapes 150 kg 780.00 Cameron Highland

Apple 150 kg 800.00 Cameron Highland

Cherry 150 kg 600.00 Cameron Highland

Chocolate :

Coco Powder

Butter

Milk

750 kg

500 kg

500 kg

2000.00

500.00

500.00

Van Houten

Marshmallow 10000 units 2000.00 Direct from

Marshmallow Factory

TOTAL RM8380.00

5.4 Machine requirement

Machine Quantity Price / Unit(RM) Total Purchase(RM)

Mixer 2 units 2000.00 4000.00

Cutter 3 units 1100.00 3300.00

Cash Register 1 units 1500.00 1500.00

Chocolate Fountain 3 units 1000.00 3000.00

TOTAL 9 units 11800.00

5.5 Other Materials

Materials Quantity Total Purchase(RM) Supplier

stick 5000 units 1000.00 Plastic Factory

plastic 5000 units 340.00 Plastic Factory

TOTAL 10,000units 1340.00

5.6 Business And Operation Hours

Business Hours Time

8.00am - 4.00pm

Day

Monday-Saturday

Operation Hours Time

4.00pm -7.00pm

Day

Monday-Thursday

5.7 Operation Layout

Payment

counter

Kitchen

Receiving Area Finishing good storage

Fruits Cleaning Area

Chocolate Fountain Filling Area

Machine

Fruits Cutting Chocolate Mixer

5.8 Operation Budget

Item Fixed Asset(RM) Monthly Expense(RM) Other Expense

Office

Washing

Area

Machine and Equipment

Factory Renovation

Raw Materials

Wages + EPF + SOCSO

Utilities

Factory Rent

Deposit for rent

Deposit for utilities

16140.00

30000.00

8380.00

7000.00

800.00

3500.00

5000.00

1500.00

TOTAL 46140.00 19680.00 6500.00

6.0 MARKETING ASPECT

6.1 Marketing Objectives

Most major thing for entrepreneur is to manage business and this must be done efficiently

and should be effectively to manage business willing to run smoothing and successfully towards

the business plan. Therefore, in order to achieve our target, out marketing department have state

several objectives.

Our marketing objectives are list as below:

Maximize profit – to attract and ensure the customer confident and satisfaction.

Good quality – to provide the best and high quality fruity and marshmallow with chocolate

with the suitable price that will fulfill the customers’ needs and want.

Rational quality – able to face and solve any rather foresee and situations.

Friendly – to create a good relationship for attract the customer to be regular customer.

Future planning – create new planning to expand our business till successful besides getting

high profits.

6.2 Description of Product and Services

Our shop, Boutique of Chocolate Occasions sold junk food related with chocolate at the

Alamanda Putrajaya. We sold many types of fruits with chocolate and also marshmallow with

chocolate as our main products. For fruity and marshmallow with chocolate, we use some

marshmallow and chocolate cooking only. We make the mix of chocolate with high quality

butter and milk. Our chocolate is the most delicious chocolate compared to other competitors.

And because of that, we are dare to announced that if our prospects and target customers try our

product, they will not hesitate to come again to our shop.

6.3 Target Market

Target Area Market Category Market Segment

Residents of Housing for

each Presint at Alamanda

Putrajaya.

Families, Student, Career Person (e. g

Lecturer), People How like To Eat

Junk Food(e. g Teenagers)

ALAMANDA PUTRAJAYA

Night Market, Grocery shop Retailer

Tesco, Giant Hypermarket Wholesaler

Families, Student, (e. g Lecturer),

People How like To Eat Traditional

Food(e. g Adult)

6.4 Market Size

Market Segment Estimated

Population

Purchase/days(3months)

(RM)

BASE ON RM3 PER

UNIT

Student, Retailer and

Wholesaler

500 135,000

Families 400 108,000

Career Person, Other 200 54,000

TOTAL 297,000

6.5 Market Strategies

Market strategies are important to our company. It’s very uncertain and the results are

effective. That is why several marketing strategies are made.

PRICE STRATEGIES

Price is a process of determining of value of product customers at a particular time

quantitative terms of Ringgit Malaysia and Cents. Price strategies are important to make

sure the organization can gain on profit, but still can provide reasonable price to our

customers.

Our company use the competition based pricing which the prices we offer are base on the

price of our competitors. The process that we offer are not to high and too low from our

competitors because we want our prices to be affordable to our customers. Another

reason, the prices we offer are suitable with our product.

Cost base pricing base on the total cost of the product or service plus a standard mark-up.

The mark-up that our company take in fruity and marshmallow with chocolate is

RM3.00 per unit.

PLACE STRATEGIES

We choose place at Alamanda Putrajaya because of it is currently serve to the resident of

Selangor and surrounding towns. This also makes it easier for us to target on our

customers since there are most of the governments and private worker was stayed in this

area. Not only that, learning institution also located nearby of Alamanda Putrajaya such

as University Kuala Lumpur, University Kebangsaan Malaysia and Kolej Poly-Tech

Mara. So students and worker are seem to be our potential prospect.

PRODUCT AND SERVICES STRATEGY

Product and services strategies are one of the most important strategies for our business.

It is because to ensure that customers like to make some business to our company and

also a way to attract customers to get better product for us. Thus, by giving and providing

the best quality will give good impression to our company’s name.

Our ways on controlling our product quality is we test out our product on whether

it tasted good or not, whether it is good on nutrients or not, and whether it is good

to eat or not. This also can ensure the satisfactory of our customers.

Packaging plays an important role in attracting customer’s attention and to

encourage them. The function of packaging is to protect the product. We use our

Boutique of Chocolate Occasions brand plastic cover, to cover our product and to

attract customer through the plastic design.

Not only that, we also provide other service such as delivery.

This is another list some of product from our boutique. The price of our product is cheap and

their tastes are delicious. Our product is a different from the others especially our Fruity and

Marshmallow with Chocolate.

PROMOTION STRATEGIES

Promotion is important to our company and also to our product. Chocolate Occasions

already promotes our product through internet. Not only that we also give a good

discount to our regular customer. Beside that we also did some brochures to help to boost

up our product for our fruity and marshmallow with chocolate business.

6.6 Marketing Budget

7.0 FINANCIAL PLAN

7.1 Project Implementation Cost Schedule

RM RMCapital Expenditure Land & Building (contribution by owner) Machinery and Equipment

40,0005, 000

Item 3 Months

Expenses

(RM)

Other Expenses

(RM)

Poster, Banner, and Broucher 3000 1200

Traveling 1500

Promotion 1200

Grand Opening 2550

TOTAL 5700 3750

Furniture and Fixtures Vehicle – Van (hire purchase) Renovation cost

Working Capital ( 3 months ) Marketing Operation/Production Administration

Other Expenditure Pre-operating Business registration Insurance Road Tax Other expenses Deposit Utilities Grand TotalAdd: Contigency cost (10%)

TOTAL PROJECT IMPLEMENTATION COST SCHEDULE

3,00025,0004,000

1,5003,0004,000

1,0001,000500500

1,500

77, 000

8, 500

3,000

4,50090, 0009, 000

99, 000

7.2 Sources of Financing Schedule

RM RMA. Equity/Contribution Cash 10, 000 Assets ( land & building ) 40, 000 50, 000

B. External Sources

Hire purchase 20, 000 Term Loan 29, 000 49, 000

C. Other Sources -

TOTAL SOURCES OF FINANCING 99, 000

7.3 PRO FORMA CASH FLOW STATEMENT

Month Pre-Operation March April May Total A. Cash Inflow Equity-Cash 10,000 10,000 Term Loan 29,000 29,000 Cash Sales 5,000 5,000 5,000 15,000

B. Total Cash Inflow 39,000 5,000 5,000 5,000 54,000C. Cash Outflow Marketing Expenditure 500 500 500 1,500 Operation Expenditure Raw Materials 1,500 1,500 1,500 4,500 Direct Labor 2,000 2,000 2,000 6,000 Operation Expenditure 1,000 1,000 1,000 3,000 Administrative Expenditure Salaries & Wages 5,000 5,000 5,000 15,000 EPF & Socso 1,000 1,000 1,000 3,000 Loan Repayment Principal 483 483 483 1,449 Interest 48 48 48 144 Hire Purchase Repayment Down Payment 5,000 5,000 Principal 333 333 333 999 Interest 33 33 33 99 Capital Expenditure Machinery & Equipment 5,000 5,000 Furniture & Fixture 3,000 3,000 Renovation 4,000 4,000 Pre- Operating Expenditure 3,000 3,000 Other Expenditure Deposits 1,500 1,500D. Total Cash Outflow 21,500 11,897 11,897 11,897 35,691E. Cash Surplus (Deficit) 17,500 (6,897) (6,897) (6,897) (6,897)F. Beginning Cash Balance 0 17,500 10,621 3, 742 0G. Ending Cash Balance 17,500 10,621 3,742 (3,137) (10,016)

7.4 PROFORMA PROFIT AND LOSS

CHOCOLATE OCCASIONS CORPORATION

PRO-FORMA INCOME STATEMENT

RM RM

Sales 15, 000

Less: Operating Expenses

Administrative 4, 000

Marketing 1, 500

Operation/Production 3, 000

Another Expenses 4, 500

Total Operating Expenses (13, 000)

NET

PROFIT2, 000

7.5 PROFORMA BALANCE SHEET


PRO-FORMA BALANCE SHEET

RM RM

Non Current AssetLand & BuildingMachinery and EquipmentFurniture & FixtureRenovationVehicleDeposit

Current AssetRaw MaterialTOTAL ASSETS

Owner’s EquityCapital Accumulated Profit

Long Term LiabilitiesTerm Loan Hire PurchaseTOTAL OWNER’S EQUITY & LIABILITIES

40, 0005, 0003, 0004, 00020, 0001, 500

7, 0006, 000

73, 500

4, 50078, 000

50, 00015,00065, 000

13, 00078, 000

8.0 CONCLUSION

Our company is the most unique shop that sell Fruits and Marshmallow with chocolate

that difficult to find in our company area. Because of that, we have made decision to build our

company together and our first and main product is fruity and marshmallow chocolate.

As the conclusion, the main reason of making this proposal is to promote our new

product which is Fruits and Marshmallow with chocolate. We will sell our new unique product to

our entire prospect, and the first place of our promotion is at our own stall in Alamanda,

Putrajaya. We will try our best to make the best promotion and marketing strategies that can help

us in earn revenue to maximize our profit.

8.1 ATTACHMENTS

APPENDICES

PARTNERSHIP AGGREMENT LETTER

In this form of business, a person trade jointly with one or more person to carry on a business

with a view to making profits. Partnership is governed by partnership Act 1961. The business

registration Act 1961 does not specify that the formalization of partnership business must be

followed by the written agreement between our amount partners. However, it is necessary for the

business to have same Rnd of contract or partnership agreement to void any misunderstanding

that may occur among the partner.


1. Name of the company

Chocolate Occasions

2. Date of agreement

8 January 2008

3. Type of business

Partnership

4. Duration of partnership

The duration of the partnership to present the dissolution of the business.

The agreement should also state that into event one partner passed away or

withdraw from the partnership the business will not be dissolved.

5. Responsible of partners

Chocolate Occasions Corporation and all the shareholder in this company has

responsible to make sure that we will achieve our target in each month. Not only

that we will also make sure that we overcome all the problem.

6. Capital

Capitals are to be shared equally among partners.

7. Profit and losses

Profit and losses are to be shared equally with all the partners.

Profit and losses in business partnership should be suffer together.

8. Equity contribution:

No. Owner / shareholder Cash / assets (percentage % )

1.

2.

3.

4.

5.

6.

7.

8.

Amir Husaini Zakwan bin Mazlan

Rahimah bt Hassan

Putri Intan Zuriena binti Syed Mahadzir

Muhammad Haziq bin Mohd Arip

Ahmad Farhan B Azulkarnain

Nurul Atiqah binti Baharuddin

Siti Nur Laily binti Asni

Nadia Ashikin Bt Samsuri

15%

15%

13%

13%

13%

13%

10%

8%

Company bank : Public Bank

Bank account number : 12022918091527

Agreement letter for all partnership.

Dear Sir/ Miss

Regarding to the above, this letter will be as approval to all the partnership that involve in this

business venture. All the partnership will be bound to this agreement. All partners must follow

the term that being provided by company. Any disagreement should be informed to the entire

partner.

Thank you

Your Sincerely,

_______________________________ __________________________________

(AMIR HUSAINI ZAKWAN B MAZLAN) (RAHIMAH BINTI HASSAN)

CEO GENERAL MANAGER

_______________________________ __________________________________

(MUHAMMAD HAZIQ B MOHD ARIP) (NURUL ATIQAH BT BAHARUDDIN)

HUMAN RESOURCE MANAGER MARKETING MANAGER

_____________________________ __________________________________

(AHMAD FARHAN B AZULKARNAIN) (PUTRI INTAN ZURIENA S.MAHADZIR)

OPERATIONAL MANAGER FINANCIAL MANAGER

_____________________________ __________________________________

(SITI NUR LAILY BT ASNI) (NADIA ASHIKIN BT SAMSURI)

ACCOUNTANT SALES OFFICER

entrepreneur

Documents

single academic

workers present

00pm day monday

selangor correspondence

amir husaini

general manager

operational

financial