How Enterprise Mobility Will Propel Cloud Adoption to

the Next Level

Kamesh Pemmaraju

Director, Research, Sand Hill Group

About Sand Hill Group

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2

487.7M mobile vs.

414.6M PC’s

63% mobile growth rate vs.

15% for PC’s

24/7 CLOUD SERVICES

Anywhere, Anytime, Internet Access

Interconnected mobile devices

Mobile end points + Internet Access + Backend cloud services

Still a Huge Upside for Smartphone growth

Trends in Cloud - 2012• Public Clouds

– Light weight custom apps to Public PaaS and IaaS– SaaS for non-core apps to replace legacy on-premise packaged apps

• Private Clouds– Strategic, mission-critical, core business apps

• Lock-in a big concern– Acceleration of OpenSource technologies: OpenStack, CloudFoundry

etc, but maturity of tools a concern

• Rogue IT, BYOD, mobile will drive need for tighter governance processes and tools

• Application and Desktop virtualization will go mainstream

Enterprise Mobility is not just about the device, it’s about..

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• Conducting business transactions from anywhere, anytime.

• Improving collaboration and productivity of employees

• Connecting with mobile customers

• Building the backbone secure infrastructure and platforms to support new mobile devices and applications

73%

Percent of companies using enterprise mobile applications today or plan to use them in the next 12 months

Enterprise Mobile Applications: All Set to Take Off

B2C Use Cases of Enterprise Mobile Solutions

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A financial services company is using geo-location awareness technologies once travelers arrive at their destination city to provide specific suggestions and coupons for shopping, restaurants, etc. based on the company’s knowledge of a traveler’s preferences. The coupon or discount is automatically applied when the traveler swipes his card in payment, and a text message arrives on the mobile device confirming the amount saved on the purchase.

B2C Use Cases of Enterprise Mobile Solutions

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A CEO described his experience of being in a taxi on the way to an airport and needing to change his flight. He used his mobile device to change the flight, then scanned the subsequent barcode sent to his mobile phone to check in at the TSA gate and at the boarding gate.

No paper, no errors, fast and easy.

Top Internal Productivity Use Cases

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Consolidate multiple devices into mobile one

Provide analytics data to executives

Richer user experience

Improve customer interaction and service

Improve sales and sales support

Improve collaboration among employees

Faster and ubiquitous access to company data, services, and applications

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

10.0%

30.0%

40.0%

40.0%

53.3%

56.7%

76.7%

How companies procure mobile apps today

Off-the-sh

elf mobile

app

Develop in

-house ap

p using M

EAP

Outsource

development u

sing M

EAP

Outsource

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Develop in

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10%20%30%40%50%60%70% 61%

25% 23%13% 10%

Mobile and Cloud

Private Mobile Clouds to begin with…

“Yes, there will be a mobile cloud where our catalogue of services will be made available to our employees. This is a store-like environment which needs to have cloud discipline to provide the services efficiently and scalability across mobile and all other modes of access. This will be a private cloud until public becomes secure and reliable. The first step is private and once the public cloud is proven in a couple of years, we will move there.”, CIO, logistics company

Bring Your Device Model: Challenges and Opportunities

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57%

Percent of companies that allow employees to use their personal mobile devices to access corporate information

• Isolating Personal and corporate data• Backing up personal and corporate data

to cloud• Location awareness• Device and platform sprawl

• Knowledge & maturity of Mobile Management Technologies (MDM) & Mobile Enterprise Application Platforms (MEAP)

Market Fragmentation, evolving standards, Native vs. HTML5 debate

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“The jury is still out on how deep we want to customize on those three platforms [Apple, Android, Windows]. The experience is tied closely to the capabilities of the device. If we generalize that to a common denominator across the platforms, will users tolerate if it’s not similar to their experience in their personal lives? The standards haven’t emerged yet to where we can bet on this. Back in the old days, enterprises used to drive standards. Now it’s the consumerization of the enterprise, and we’re trying to mimic what’s going in the industry.” - CIO, logistics company

Currently in the marketare five mobile devicesrunning on iOS and morethan 170 running on theAndroid system.

The consensus opinion of our study participants was that HTML5 is not yet ready for prime time and could be many years away from providing the same rich user experience as native apps

Implications for Vendors

• Mobility is on the top of CIO agendas. Enabling application delivery and governance is key.

• SaaS vendors have an advantage as HTML5 matures• A massive opportunity exists for light-weight apps for the

“middle-market”• MDM and MEAP vendors need to do better job of

educating customers• Touch screen interfaces will become more pervasive—

vendors should evolve their applications quickly