enterprise mobile prescriptions, not predictions, for 2014

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Prescriptions for 2014

From Market Trends to Action at the Speed of Mobile

WHAT IS THE MRC

PRESCRIPTIONS FOR 2014

We will give you the edge.

Our Objective: Driving innovation and business value with mobile software and solutions. Our executive guidance helps members to quickly and effectively deliver high-impact mobile experiences to employees, partners and customers. ü  MRC has no sales angle or vendor bias. ü  Members benefit from insider access

to real-world mobile experience, and gain privileged access to market intelligence and resources that would otherwise be difficult to attain.

2

From Market Trends to Action at the Speed of Mobile

Research. Advisory. Community.

WHO WE ARE

PRESCRIPTIONS FOR 2014 3

Propelics and Lopez Research advise the world’s best brands on the use of mobile for their employees, partners and customers. No hidden agenda.

No vendor bias. No mobile hype.

PROPELICS BACKGROUND

•  15+ year track record •  Fortune 500 clients •  Global experience •  100% focused on mobile for the Enterprise •  San Jose, Boston, Pittsburgh

Propelics creates mobile Strategies

and World Class Apps for the Enterprise

Trusted by some of the largest global brands:

Enterprise IT Strategic Thinking

Core CRM Process Advisors

Enterprise Application

Development

Mobile Architecture &

App Dev

ENTEPRISE MOBILE STRATEGY AND APPLICATION

SOLUTIONS COMPANY


LOPEZ RESEARCH BACKGROUND


ü  5 year track record ü  Pioneer in enterprise mobile research ü  Fortune 500 clients including 5 of the

F20 ü  The Mobility Exchange

Conference Program ü  Research and strategy consulting for

businesses that want to create competitive advantage with mobile.

WHY WE ARE DIFFERENT


1.Objective, trustworthy and on your side -  No ranking reports -  Only reprints, no white papers -  Research is customer guided 2. Ability to go from theory to practical -  Grounded in real-world mobile experiences – both

successes and challenges -  Cross Industry experience in what works and what does not 3. Provide IT and Business Perspective -  Experts at driving mobile innovation and ideation -  Equip IT Organizations to become mobile enablers 4. Foster Community Interaction and Networking -  Opportunity to share experiences with peers and ask

questions to others in the trenches -  Excellent environment for learning and networking

FOUR PRESCRIPTIONS FOR 2014


1. Build, Understand and Prioritize the App Portfolio 2. Understand How Context Impacts the App Agenda 3. Define Your Integration Strategy 4. Create Repeatable Standards for Mobile Security

PRESCRIPTION #1 FOR 2014


It’s time to build, understand and prioritize your mobile App portfolio.

PRESCRIPTION #1: BENEFIT OF THE APP PORTFOLIO

1. Clearly define vision for mobile – reduce the “wild west of app development” – focus on apps with the greatest business value 2. Define a set of criteria to separate good from great mobile ideas 3. Build a purpose for technical decisions


PRESCRIPTION #1: MOBILE VISION


Typical: Project by project ROI. Benefit tied to growth or cost savings.

Buy vs. build decisions made by use case. Apps fitting identified needs. 5 year problem.

Iterative: Identify vision for mobile use by business group. Deliver in small incremental phases. Concentrate effort to innovate

processes.

PRESCRIPTION #1: INNOVATION POSTURE MATURITY


Access to existing data stores

Extend enterprise apps

Mobile as a “bolt on” to current process

Mobile apps to extend interaction and engagement

Innovate the core process using mobile (game changer)

Drive simplicity of process through mobile

PRESCRIPTION #1: BUILDING TOWARDS A VISION


Capture à Categorize à Prioritize

PRESCRIPTION #1: PURPOSE FOR TECH DECISIONS


Vendor and mobile technology decisions made based on features and functionality – not building to need over time.

PRESCRIPTION #1: OBJECTIVES DRIVING DECISIONS


Many IT “levers” available to:

Develop

HTML, Native, Hybrid, MADP, MBaaS, Services

Deliver

MDM/MAM, Containerization

Secure & Connect

Containerization, 2 Factor, Identification, VPN, WiFi Association

Support

Self-serve, Help Desk, Managed Service



Simple Example: MADP Vendor Decision

à



Simple Example: MADP Vendor Decision

à

Notifications

App Analytics Crash Analytics

Cloud based services (Private, Virtual Private)

Community Marketplace

Developer Support & Community

App Testing App Performance

Monitoring Mobile Web Support

Thread Support

Animation

App Requirements



1. Innovative Use Cases Don’t Arrive as Requirements Build a cross-functional team to go out and find them. 2. “Mobile First” is Marketing Speak Find use cases that drive simplicity and reduce the “overhead” of the business. Every business process isn’t destined for mobile. 3. Build a Vision for Mobile Use and Chip Away Budget and build app iterations towards a vision. End user feedback and usage analytics are more important than theory. Lots of apps ≠ success.



Incorporate Context Into App Development

PRESCRIPTION #2: BREAK OUT OF BAD HABITS


INTERNET OF THINGS


• PCs • Laptops Millions

• Mobile phones

• Handheld devices

Millions to

Billions

• Automobiles • Appliances • Consumer electronics

• Food • Body sensors

Billions to

Trillions

PRESCRIPTION #2: RE-CRAFT BUSINESS PROCESSES WITH CONTEXT IN MIND


Examples of

Context

Location

Motion

Social

Behavioral

Previous Transactions

Environmental

PRESCRIPTION #2: BENEFITS OF CONTEXT

1. Context is more than location but location is frequently a trigger 2. Think of context as enabling automation 3. Collecting and analyzing context can lead to prescriptive and then predictive services




You Must Bridge Between the Old World and New World with Data Integration

PRESCRIPTION #3: FINDING YOUR INTEGRATION STRATEGY


MiddlewareAPI Strategy

Data

User

MBAAS? OR ARE WE BUILDING A NEXT GENERATION MOBILE PLATFORM

ANALYTICS ARE PART OF THE DEVELOPMENT AND INTEGRATION STRATEGY


Insight

Improve Performance

Adoption

PRESCRIPTION #3: QUESTIONS TO ANSWER BEFORE EVALUATING AN MBAAS 1. Define an user/authentication management strategy 2. Evaluate what data sources are critical to integrate with and a timeline 3. Evaluate and select a delivery model that matches your risk profile




Create repeatable standards for mobile security.

PRESCRIPTION #4: CREATE REPEATABLE SECURITY STANDARDS


Seeing Two Typical Approaches to Mobile Security:

Lack of Controls

Lack of defined security policy creates unease in security teams

and rash actions to thwart solutions.

Over Ambitious

MDM/MAM allows simple management to overburden

users with polices that create terrible user experiences.

Adding one-off complexity to solutions, adding time to governance when should be developing and extending

solutions, creating distrust from users and business leads

PRESCRIPTION #4: RISK CATEGORIZATION

Use Case Categorization: Risk:

Types of Exposure (e.g. Employee data, customer information, financials, PII, HIPAA, etc.) Impact of Exposure (e.g. Public perception, legal exposure, company valuation, etc.)

Business Value: Alignment with drivers


Use Case Articulation

across Stakeholders

Business Value

untrusted

Restricted

SEMI -Trusted

Trusted

Risk

PRESCRIPTION #4: POLICY CHARACTERISTICS


Business & Technical Policy Support Mobility: Device Type and Ownership

e.g. supported devices & versions, MDM/MAM needs, encryption, wipe & lock rules, containerization requirements

Device Functionality and Policies e.g.: restrictions, WL/BL of Apps, virtualization, geolocation, monitoring, device limitations, exceptions and actions

Network & Security Controls e.g. corporate network Wifi access, ACLs, VPN use, device certificate use, posturing, services access, data entity access

Policies End User Support



1. Mobile Security Decisions Cannot Happen in a Vacuum Build an end-vision of security profiles and controls required to support IT needs. Joint discussion across a MCOE. Business teams need representation (different from desktop security). 2. Understand Use Cases and App Prioritization Phase security decisions based on use case prioritization, maturity of business use, grounded in requirements. 3. 2 Factor Authentication and Identity is a Must For use cases that access corporate data. Balance of security and user flexibility. Granular controls.

FOUR PRESCRIPTIONS FOR 2014


1. Build, Understand and Prioritize the App Portfolio 2. Understand How Context Impacts the App Agenda 3. Define Your Integration Strategy 4. Create Repeatable Standards for Mobile Security

MRC SERVICES

3 Research Seats Enterprise Mobility Market

Analysis, Industry Trends, Vendor Briefs, Vertical-Specific Research.

Sample RFPs, Modeling Tools for

Cost Analysis.

12 comprehensive analyses and 12 additional briefs on industry events from Lopez Research.


Unlimited Access to MRC Community

Direct interaction with mobile decision-makers within Fortune 1000 organizations across many

industries.

Ability to question, share and collaborate on hot mobile topics.

Advisory Services 15 one-hour Lopez Research

Inquiry Calls or two strategy days - with the ability to ask questions on

a wide range of topics, such as vendor selection criteria, product

market direction and best practices.

100 hours of Propelics Mobile

Advisory Services, on or off-site.

Access to Propelics mobile strategy experts to perform

strategy and project tasks for your organization.

GET STARTED – MRC INTRODUCTORY OFFER


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Contact us at [email protected] or (888) 408-0252 to discuss

Mobile application development

Mobile web optimization

Mobile vendor landscape

HTML5 vs native app considerations

Mobile device management

Mobile security

Mobile ROI Calculation

Mobile auditability and compliance

Mobile and cloud

BENEFITS OF THE MOBILE RESEARCH COUNCIL


Ask questions from industry peers and mobile experts.

Filter through vendor hype and learn what’s really working in

mobile today.

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to help you execute your mobile strategy.

Participate in group discussions and webinars about important

topics in mobile.

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Thank You [email protected]

(888) 408-0252

enterprise mobile prescriptions, not predictions, for 2014

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