Enrollment Management at IllinoisKe i th A . Ma r sha l l , Ph .D .

C ha r l es L . Tuc ke r I I I , Ph .D .

EM is robust and active

Office of Undergraduate Admissions

Office of Student Financial Aid

Office of the Registrar

Principal Scholars Program

Office of Communication for Enrollment Management

EM Data Analysis and System Services

Enrollment Management Shared Services

3

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Enrolled Admitted Applied

Applications and enrollments have risen steadily

We use holistic review and admit by college

• Academic performance and rigor• Achievement outside of the classroom• Academic interest• Performance on standardized tests• Opportunities available• Personal characteristics• Individual circumstances

6

Our ACT scores are among the best in the country

7

AAU Publics25th

Percentile75th

PercentileUniversity of California-Berkeley 29 34

Georgia Institute of Technology-Main Campus 30 33

University of Michigan-Ann Arbor 29 33

University of Virginia-Main Campus 28 33

University of California-Los Angeles 27 33

University of North Carolina at Chapel Hill 28 32

University of California-San Diego 27 32

University of Illinois at Urbana-Champaign 26 32

The University of Texas at Austin 26 32

Ohio State University-Main Campus 27 31

University of Florida 26 31

University of California-Santa Barbara 26 31

University of Pittsburgh-Pittsburgh Campus 26 31

University of Washington-Seattle Campus 25 31

Source: 2014 IPEDS Data Center

We are Big Ten leaders in serving state residents

8

PercentResidents

Rutgers 83.8%

Nebraska 75.2%

Illinois 73.1%

Michigan State 72.2%

Maryland 70.3%

Ohio State 70.0%

Minnesota 63.2%

Wisconsin 57.7%

Indiana 57.4%

Michigan 57.0%

Penn State 53.8%

Purdue 51.6%

Iowa 46.9%

Northwestern 26.7%

Source: 2015 Big Ten data

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%

20.0%

22.0%

-

200

400

600

800

1,000

1,200

1,400

1,600

1,800

FA85

FA86

FA87

FA88

FA89

FA90

FA91

FA92

FA93

FA95

FA96

FA97

FA98

FA99

FA00

FA01

FA02

FA03

FA04

FA05

FA06

FA07

FA08

FA09

FA10

FA11

FA12

FA13

FA14

FA15

FA16

American Indian African American Hispanic NHPI Multiracial* Percent URM

Change in CensusRace/Ethnic

Classifications

* Includes Multiracial students who selected one or more underrepresented race

2016 is our most diverse freshman class ever

Illinois’ 2015 freshman class had the 2nd most URM students in the Big Ten

10

African American Percent

Michigan State 641 8.1%

Illinois 475 6.3%

Maryland 474 12.0%

Rutgers 461 7.0%

Indiana 377 4.8%

Penn State 320 4.2%

Michigan 305 5.0%

Ohio State 294 4.2%

Minnesota 253 4.4%

Iowa 211 4.0%

Northwestern 184 9.1%

Purdue 170 2.5%

Nebraska 158 3.4%

Wisconsin 127 2.0%

Hispanic Percent

Rutgers 839 12.7%

Illinois 812 10.7%

Penn State 520 6.8%

Indiana 497 6.3%

Iowa 477 9.1%

Michigan State 373 4.7%

Michigan 366 6.0%

Maryland 366 9.3%

Nebraska 304 6.6%

Ohio State 301 4.3%

Wisconsin 296 4.7%

Purdue 295 4.3%

Northwestern 251 12.4%

Minnesota 196 3.4%

Total URM Percent

Rutgers 1,317 19.9%

Illinois 1,297 17.1%

Michigan State 1,035 13.1%

Indiana 881 11.2%

Penn State 852 11.1%

Maryland 850 21.6%

Iowa 700 13.4%

Michigan 681 11.2%

Ohio State 607 8.7%

Purdue 481 7.1%

Nebraska 472 10.2%

Minnesota 462 8.0%

Northwestern 462 22.9%

Wisconsin 443 7.1%

Source: 2015 Big Ten data

Our retention and graduation rates exceed national and peer averages

73%

76%

75%

92%

94%

Illinois Public

National Private

National Public

Big Ten

Illinois

Freshman Retention Rates

51%

57%

48%

80%

84%

Illinois Public

National Private

National Public

Big Ten

Illinois

Six-Year Graduation Rates

Source: 2013 US News and World Report Academic Insights

Six-year graduation rate gaps have been cut in half

40%

50%

60%

70%

80%

90%

100%

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Asian American African American Hispanic White All Students

Affordability

13

$0

$5,000

$10,000

$15,000

$20,000

$25,000

Tuition Fees ENG/BUS/Life Sci Differential

Tuition and fees have tripled since 2000

Yields have dropped steadily and significantly

58%

53% 53%49%

46% 47%45% 45%

42% 43% 43%

19%17%

22%

16% 16% 18% 18% 18% 17% 17% 16%

30% 29%

35%

31% 30%26%

22%

28% 28% 28%25%

0%

10%

20%

30%

40%

50%

60%

70%

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Residents Non-Residents International

Unmet financial need has risen significantly, though we have arrested the growth

$43,704

$53,827

$61,287 $63,766

$74,594

$91,881

$107,551 $109,443 $108,070 $109,601

$-

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15

Thou

sand

s

High cost and low aid are the top reasons students decline admission to Illinois

The campus and colleges have made significant investments in financial aid

$-

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15

Thou

sand

s

Campus Institutional Aid College Scholarships and Grants

Growth Considerations

19

Enrollments have grown about 1% per year

20

-

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

Undergrad Grad/Prof

Growth has come largely from increasing freshman class sizes

21

6,393

5,291

5,917

5,496

6,108

5,806

6,460

6,1766,366

6,801

7,583

6,948

7,299

6,936

7,255

6,932

7,331

6,937

7,593

-

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

We are one of the largest universities in the country

• 7,589 freshmen– Top five largest freshman classes in the country– Larger than all our peer group, except U. of Texas

• 11,413 graduate and professional students– 7th largest public in the country

• 44,880 total student body– 14th largest in the country

22Source: 2014 IPEDS Data Center

Enrollment Management Strategy Committee

• Charles Tucker, Vice Provost for Undergraduate Education and Innovation (Chair)• Wojtek Chodzko-Zajko, Dean of the Graduate College• Paul Ellinger, Vice Provost for Budget and Resource Planning• Vicky Gress, Associate Provost for Budget Planning• Robert Hauser, Dean, College of ACES (COD representative)• Dan Mann, Director of Student Financial Aid • Keith Marshall, Associate Provost for Enrollment Management • Richard Meisinger, Interim Associate Vice President for Academic Affairs • Eric Meyer, Associate Professor of Journalism (Senate Representative)• Kevin Pitts, Associate Dean, College of Engineering (COUD representative) • Renée Romano, Vice Chancellor for Student Affairs • Jamelle Sharpe, Professor, College of Law (Faculty Representative) • Steven Witt, Professor, University Library

23

EMSC focused on UA’s request for growth

• Asked to develop plans to increase degrees awarded by 10%, 15% and 20% over the next six years

• Final report in August, 2016http://provost.illinois.edu/committees/enrollment-management.html

24

The EMSC report says . . .

• Overall goal: maximize institutional impact in a way that is financially sustainable

impact = excellence x size• Excellence relies on

– Enrolling highly qualified, high-potential students – Enrolling a diverse group of students– Providing a first-rate educational experience– Matching enrollments to program capacities

• Therefore, grow only where it makes sense

EMSC identified growth opportunities, both broadly and specifically

• Limited capacity to grow undergraduates– High demand programs: enroll to capacity– Under-enrolled programs: all qualified students

• Doctoral enrollments are driven by faculty research and departmental teaching needs

• Significant potential in master’s programs; many are being planned or expanded

26

Planned growth in graduate degrees exceeds 20%

27

College Program EnrollmentDegreesPer Year Comments

Business iMBA 1,500 1,000 Online; began Spring 2016

Engineering MCS-DS 3,400 1,000 Online; began Fall 2016

Business MS Accountancy 300 150 Online; begins May 2017

Information Sciences

MS/LIS 70 35 Growth; campus and online

Information Sciences

MS Information Management

275 138New; on campus Fall 2016, online Spring 2017

LER MHRIR 100 50 Online; began Fall 2016

LER MHRIR 60 30 Growth on campus

MediaMS Strategic Brand Communication

150 75 Online; begins Fall 2017

Medicine MD 144 36 On campus; begins Fall 2018

Social Work MSW 240 120 Growth on campus

Social Work MSW 65 33 Growth online

TOTAL 6,304 2,666

QUESTIONS?