enjoying wine in healthy moderation

ENJOYING WINE IN HEALTHY MODERATIONTHE COMMITMENT BY SOGRAPE VINHOS TO SOCIAL RESPONSIBILITY

USEFUL WEBSITES

www.wineinmoderation.eu

www.vinhocommoderacao.pt

www.wineinformationcouncil.eu

www.educalcool.qc.ca

www.drinkaware.co.uk

The Mission of Sogrape Vinhos is to be a family-owned quality wine company sustained on the development of volume Premium brands and focused on conquering leadership positions in priority markets.

ENJOYING WINE IN HEALTHY MODERATION 2

SustainabilityIn a world where sustainability is the order of the day, where environment, consumer protection and responsible business are the cornerstones for the future, the issue of healthy diet is top of mind.

Considering this, the Wine sector in Europe has committed to promote responsibility in the consumption of wine and encourage a culture of moderation through the Wine in Moderation program.

This is the opportunity to secure the legitimate place of wine in European society, guaranteeing a legal and socio-economic environment which will allow the sustainable development of responsible business.

It is also an opportunity to educate consumers in the culture of wine as part of a healthy diet, widening the base of wine drinkers, and securing a stable future for the wine growing regions, and the millions of people who work in them.

Our objective is the promotion of a moderate consumption of wine.

This is the opportunity to secure the legitimate place of wine in European society.

THE COMMITMENT TO SOCIAL RESPONSIBILITY 3

Charter “Enjoying Wine in Healthy Moderation”As the premier family owned wine company in Portugal, and part of a leading European wine group present in five continents with vineyards and wineries in Portugal, Argentina, Chile and New Zealand, as well as distribution structures in Portugal, Argentina, USA, Angola, and Hong Kong, Sogrape Vinhos supports the Europe wide Wine In Moderation initiative.

This support has materialised in a Charter of Social Responsibility signed by Salvador Guedes, President of the Board, on the 18th of June 2008. Entitled Enjoying Wine in Healthy Moderation this Charter laid out a series of actions to which Sogrape Vinhos committed itself.

• commit to the communication of a lifestyle which encourages moderation in the consumption of wine; to avoid promotion or publicity which could lead to abuse or misuse by consumers, and to discourage consumption by people under 18 years of age, consumers who are pregnant or who have health problems;

• actively defend the European codes of good practices in force, communicating them to distributors, customers and consumers, with the hope of rapidly encouraging them to adhere;


• actively work to implement the European Wine Sector project Wine in Moderation in Portugal;

• adhere to the European Wine Communication Standards;

• implement internal good practices, establish self-regulation in the marketing and sales of its wines, including the tutoring of relevant teams and providing information on moderation and responsibility to those consumers who visit our wineries;


• make specific information on wine and health available on their various websites, including links to other internet sites relevant to the healthy consumption of wine;

• commit to including the phrase “Seja responsável. Beba com moderação”(Be responsible. Drink in moderation) on all advertising and promotional material, at a minimum size of 33% of the longest side of the message, preferentially in horizontal format to permit easier reading and comprehension;

• promote moderation in the consumption of wine, put into place incentives to serve wine by the glass and make available bottles sized for individual servings.

Signed by Salvador Guedes, June 2008

A Sogrape Vinhos supports the Europe wide Wine In Moderation initiative.


Wine in ModerationCommitted to the European Wine in Moderation program to promote the moderate and responsible consumption of wine, as part of a healthy diet and lifestyle, Sogrape Vinhos has been active in two of the three area of the program:

• Adhering to the Wine Communication Standards

• Implementing and supporting the “Art de Vivre” Education Program

Although not a scientific authority Sogrape Vinhos is supportive of the Wine Information Council and shares good practices with this important area of the program.

LOGO “ART DE VIVRE”


WINE COMMUNICATION STANDARDS

• Inducing moderation and responsibility

“ART DE VIVRE” EDUCATION PROGRAMES

• Encourage cultural change

• Wine in moderation as part of healthy lifestyle

• Inform on risk of abuse and misuse

WINE INFORMATION COUNCIL

• Share “best practices” • Scientific information & research

Wine in moderation as part of healthy lifestyle.


Wine and HealthThe moderate consumption of alcohol is associated with a reduction of Heart Disease The lowest risk is found with the ingestion of 20g/day (2 drinks) which increases with the ingestion of 70g/day ormore. The moment of ingestion is important and moderate consumption during meals is more beneficial than on it own. The WHO advises that a low risk consumption is considered to be:

• Up to two units of alcohol per day for women

• Up to three units of alcohol per day for men

• Never more than 4 units of drink on one single occasion

• Consumption of alcohol should be avoided in certain situations, namely during pregnancy, when taking medication or when driving or operating machinery.

* WHO defines 1 unidade as 10g pure Alcohol = 10cl wine @ 12%

ALCOHOL CONSUMPTION

TOTAL MORTALITY RISK


External Actions The commitment made by Sogrape Vinhos in signing the Wine Communication Standards is visible in the implementation of the key principles established by this code:

• Communications shall not in any circumstances encourage any irresponsible and/or abusive consumption of wines and should promote responsible consumption

• Inclusion of a responsible drinking message and the Wine in Moderation logo in all communication

To further demonstrate the belief that the responsible drinking message is part of the communication to the consumer, and not merely a obligation of the code, Sogrape Vinhos complied with the Charter commitment to include the message “Seja responsável. Beba com moderação” (Be responsible. Drink in moderation) in a clearly legible horizontal format (wherever feasible).

These principles are being applied to all forms of communication covered by the Code.

Communications shall not in any circumstances encourage any irresponsible and/or abusive consumption of wines.


“ART DE VIVRE” LOGO APPLIED ON A OUTDOOR SHEET


Internal Actions The commitment of Sogrape Vinhos’ Charter to communicate a lifestyle which encourages moderation and avoid promotion or publicity which could lead to abuse or misuse is reflected in the implementation of internal good practices:

• Code of good practice in marketing and sales of its wines,

• Training of relevant teams to understand and be able to provide information on moderation and responsibility to those consumers who visit our wineries.

• Internal tutoring to the familiarise the workforce at all levels to risks and benefits of moderate consumption and the implementation of an internal code of “alcohol in the workplace”.

Familiarise the workforce at all levels to risks and benefits of moderate consumption.


Guide to a moderate and responsible consumption of wine

1. SAVOUR THE WINE YOU DRINK.

• Understand the win you drink - taking the time to learn where it is from make the wine’s distinctive taste more enjoyable.

• Drink slowly: take time to distinguish and taste the distinctive flavours of your wine.

• Accompany wine with good food: enjoy wine that complements your meals - alongside a glass of water.

• Regular consumption of smalls amounts of wine is preferable to binge drinking large amounts in one sitting.

• Do not exceed the guidelines for low-risk moderate consumption of wine and other alcoholic beverages.

2. WINE DRINKING REQUIRES MATURITY: UNDER AGED CONSUMERS SHOULD NOT DRINK.

3. WOMEN SHOULD AVOID DRINKING WINE AND OTHER ALCOHOLICBEVERAGES DURING PREGNANCY.

4. IF YOU DRIVE AVOID DRINKING. IF YOU DO DRINK NEVER EXCEED THE LEGAL BAC (BLOOD ALCOHOL CONCENTRATION) SET FOR DRIVERS.

Consult your family doctor in case of any doubts or questions.

SOGRAPE VINHOS, S.A.a ldeia nova • 4430–809 av intes • Portugal

TEL: +351 227 838 104

www.sograpevinhos.eu

“Be responsible. Drink in moderation.”

enjoying wine in healthy moderation

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