ENHANCE YOUR INBOUND SALES STRATEGY WITH VIDEO

J A S O N P R I C E

Tiger is giving this shot a lot of thought as he stands over the ball

Tiger addresses the ball

There is a sound of the golf club connecting with the golf ball

The ball lands on the green and begins to roll towards the hole

Crowd starts to murmur

The ball rolls into the hole

The Crowd Cheers

Tiger celebrates with his caddy

ONE OF THE GREATEST SHOTS

I N G O L F

55 38

VISUAL CUES TONE OF VOICE

WHY IS VIDEO EFFECTIVE

D I D Y O U K N O W …

7

TEXT

WHICH MESSAGE IS MOREE N G A G I N G ?

Lead Introduction

Prospecting

Unsold Follow Up

Purchase Thank you

Referrals

Nurture

W H A T T O R E C O R D

PERSONALIZED VIDEOS

TYPICAL EMAIL

INBOUND LEAD RESPONSE

UNSOLD FOLLOW UP

HOW TO MAKE A GREAT VIDEO

Equipment – mobile

phone or webcam

GEAR

Use the persons name

PERSONALIZATION

Don’t read from a script

RELAX

Be yourself

AUTHENTIC

Turn the phone

to landscape

ORIENTATION

Use a call to action

INTERACTION

S T E P B Y S T E P

TIPS FOR LOOKING GREAT

Raise Camera To Eyeline

Distance From Camera

Lighting

Clean Up Your Background

ANIMATED GIF

S E L L I N G A N D A W A R E N E S S

Webinar

Product Videos

Personalized Videos

Thought Leadership

Quotes and Complex Documents

Customer Testimonials

BEST PRACTICES

ACCOUNT MANAGEMENT

Improve Retention

Product Updates

Training

Troubleshooting

Progress Reports

Upsell

A C C O U N T M A N A G E M E N T

BEST PRACTICES

EMAIL SIGNATURE

Keep it short

Create an outline

Film in different locations

Equipment

-iPhone, External Mic, Tripod

Implementation - Onboarding

E M A I L S I G N A T U R E

BEST PRACTICES

AUTOMATED EMAILS

AUTOMATED VIDEO EXAMPLE

How do you use video in

your outbound strategy?

OUTBOUND

OUTBOUND CADENCE

Week Monday Tuesday Wednesday Thursday Friday

1 1 - Email 2-Call 3 - Call

2 9 – Video Email 11 - Call

3 17-Email

4 23 - Email 25 – Call

5 29-Call 31 – Final Email

Adding Video to an introduction email

O F P E O P L E

72%B O O S T S R E S P O N S E R A T E S

3X Would rather use video to learn

about a product or service

Video increases click through rate

C L I C K T H R O U G H R A T E B Y

50%

STATISTICSA B O U T V I D E O

WHAT TO TRACK

T H E W R A P U P

Make a strong first impression when contacting new leads

Use video throughout all stages of the sales cycle

Be Yourself and let your personality shine

FINAL THOUGHTS

ENHANCE YOUR INBOUND SALES STRATEGY WITH VIDEO

J A S O N P R I C E

J A S O N @ C O V I D E O . C O M