english 2-final

SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN

FOUNDATION IN NATURAL BUILD ENVIRONMENT

PRESENTATION TITLE : A COMPARATIVE ANALYSIS OF TWO BUSINESSES OF SIMILAR INDUSTRY IN DIFFERENT GEOGRAPHICAL LOCATIONS

GROUP MEMBERS :

NAMES PRESENTATION / RESEARCH REPORT

RULES

LOH WEI LING (0319225) In charged the Video and the presentation

Slide

LOH PEY MUN (0318572) Audio Recording and report

LEE ERN HUI (0319703) In charged the report

MICHAEL CHANG VUI LOONG (031998) Leader , In charged the Video and

Interview

SIM SI KAI (0318609) In charged the research of the report and

interview

SUBJECT : ENGLISH TWO (ELG30605)

LECTURER : MS.CASSANDRA WIJESURIA

SUBMISSION & PRESENTATION DATE : 13 JAN 2014

CONTENTS

1 COVER PAGE 1

LohWeiLing(0319225)--LohPeyMun(0318572)--LeeErnHui(0319703)MichaelChangVuiLoong(031998)--SimSiKai(0318609)

2 CONTENTS 2

3 KEY SUMMARY 3

4BRIEF DESCRIPTION OF THE BUSINESS HISTORY AND

INVOLMENTS4-5

5 BRIEF DESCRIPTION OF THE BUSINESS 6-7

6COMPARATIVE ANALYSIS OF TWO BUSINESSES’

8-12

7 RECOMMENDATION 13

8 APPENDICES 16-23

9 REFERENCES 24

Key SummaryThis assignment is given to us to compare 2 business of similar industry in

different geographical locations by compiling our report using gathered research

from interviewer of business and on on-site observations or internet and then

present the information clearly in a formal presentation.


Our group consists of five members which are Loh Wei Ling, Michael Chang,

Chester Sim and Loh Pey Mun. We chose wedding industry as it is a very

competitive industry in the area of SS/2 in Klang Valley. We had chosen two

bridal shops which are Micasa and Eft.Signature Studio. Both shops have more

than ten years history and both are situated at SS/2, Petaling Jaya.

Brief Description of the Businesses HISTORY AND INVOLVEMENTS Every business in the society is very important as the economy of the country is

affected significantly. Without good businesses among the society, there will be no

good economy too. Therefore, in order to understand more about how businesses

work, we are given this assignment to do a comparative analysis of 2 businesses of

similar industry in different geographical locations. The businesses we chose are

wedding business. However, when and why was wedding created? Before doing


this comparison of business, we need to understand about the history of the

business and what it involves first.

The first wedding registry was created in the 1920’s. It is invented by a department

store owner who realized the bride could avoid mismatched items and returning

unwanted items if the bride can tell her guests what she wants. Moreover, the

diamond wedding ring was invented through a marketing campaign and then “the

traditional white wedding” was introduced during the world war two as it was best

for military morale and so wedding dress existed until today.

Furthermore, the role of professional wedding planner has existed over the years.

As long as men and women have been getting married, there will be people to

arrange all of the details and plan of the wedding day. As weddings nowadays

became the fairy-tale and dream of everyone, the role of a wedding planner

became more spectacular and important.

This shows that wedding industry over the years in this worldwide is a large

industry and also a very competitive industry. This industry is made up of multiple

of enterprises like photographers, designers, make-up artists, and many more. The

services provided includes the most important segment of the industry which is

wedding gowns. Bridesmaids gifts are also one of the service provided in this

wedding industry. Besides, it also provides videos and photo-shooting along with

albums as products. Therefore, in this competitive industry, wedding industry


professionals are boost up to a higher level in order to survive in this industry has

indirectly caused wedding businesses to grow rapidly over years.

BRIEF DESCRIPTION OF THE

BUSINESSES

1. NAME: Micasa Bridal Studio 2. CURRENT LOCATION: No4, Jalan SS2/75, 47300 Petaling

Jaya Selangor.3. NUMBER OF BRANCHES: 3 branches in total. 1 in Cheras and

another 2 in Klang Valley4. NUMBER OF EMPLOYEES: 20 employees. (Photographers,

makeup artist, graphic designers


5. PRODUCTS & SERVICE SOLD: Wedding packages, photo shooting

6. ESTIMATED CURRENT NUMBER OF CUSTOMERS: Around 60-80 cases for this month

7. WHEN WAS THE BUSINESS STARTED: This business have been founded more than 10 years.

8. WHO ARE THE FOUNDERS: Founded by Tom9. MOTIVE TO START THIS BUSINESS: Interest and also we

like to see how a wonderful relationship ending with a memorable wedding

10. RECENT DEVELOPMENT OF THE BUSINESS: They have brought in more different styles of wedding gowns from some young creative designers. Furthermore, they have also change their style of editing pictures through more advanced Photoshop skills. Their employees also go through trainings to help them to pick up the trends that is flowing tn the market.

1. NAME: Eft Signature Studio2. CURRENT LOCATION: No 73, Jalan SS2/75, 47300 Petaling

Jaya Selangor.3. NUMBER OF BRANCHES: 2 branches in total. 1 in Cheras and

another 1 in SS24. NUMBER OF EMPLOYEES: 5 employees. (Photographers,

make-up artist, salesman, shop assistant5. PRODUCTS & SERVICE SOLD: Pre-wedding photo shooting,

actual day photo shooting, cinematography & gowns


6. ESTIMATED CURRENT NUMBER OF CUSTOMERS: Around 30 projects for this month

7. WHEN WAS THE BUSINESS STARTED: This business have been founded in 2005

8. WHO ARE THE FOUNDERS: Founded by Jim9. MOTIVE TO START THIS BUSINESS: Interested in fashion

design & wedding industry10. RECENT DEVELOPMENT OF THE BUSINESS:

Improvement in the editing skills

Comparative analysis of two businesses

For this assignment, we are required to interview and compare two businesses. The

business of industry we had chosen is wedding industry. The first studio that we

interview is Micasa Bridal Studio located at No4, Jalan SS2/75, 47300 Petaling

Jaya, Selangor. Micasa is founded by Tom more than 10 years ago and it has 3

branches where one is located at Cheras and the other two at SS2. The second

bridal studio that we interview is Eft Signature Studio located at No 73, Jalan

SS2/75, 47300 Petaling Jaya, Selangor. This shop is founded by Jim ten years ago

and it has 2 branches.


Every business has to face obstacles which are the competing with other

competitors in their market. The location of both shops is placed at the area of SS2

and SS2 is a strategy place which every bridal studio chose to run their business

there. Therefore, the competition among them is very high. The number of

competitors that the both studios have is almost the same.

The top two competitors of Micasa Bridal Studio are Enya Mareine and Casamia

and for Eft Signature Studio are Enya Mareine, Moco Gallery and Keep Gallery.

Both studio is threatened by the capability of Enya Mareine due to this shop

provide good quality in every aspect. Besides, Enya Mariene is well-known in this

wedding industry as they have achieved many awards which increase the

guarantees of the customers’ needs. For Casamia , they have provide good service

and moderate pricing which most people can afford .Moco Gallery and keep

gallery are the top 2 out of 3 for the competitors for EFT Signature . Moco Gallery

have many awards for best wedding gown , many customer are attracted to their

wedding gown and for Keep gallery, even though Keep Gallery have no awards

but they provide good package where most people can afford and their promoter

are well-trained which they are good in promoting their package .

Both studio need to find way to compete with their competitors in order

themselves to stay on this business. Micasa Bridal Studio had use low price

strategy to keep them in the business, they low down their price that most

customers can afford and prefer to pay. EFT signature uses the strategy of

providing the good quality of artwork like creative videography and good

photography, they provide the best they can to their customer.


To those new businesses who want to enter this market today will be hard

mainly due to there is to the strong competition in this market unless they have

special item that market still yet to exist. Furthermore, the nature of their business

today is oligopoly monopoly, there is more than 1 and less than 100 shop exist in

this market . This kind of business provide standardize product and service where

those new businesses who wants to join this business , they need to have a big

amount of capital in order to enter and compete with the other oligopoly monopoly

.

In a nutshell, as a customer I would prefer to go Micasa Bridal Studio.

This business had been in this business line far longer than Eft signature. Based on

that, the employees in Micasa Bridal Studio are more experienced, they know how

the system works, how to promote to customer and the duty as a wedding planner,

because of that the employee in Micasa will win over to those shop who have

employee which is lack of experience . Besides that Micasa Bridal Studio

decoration and the way they present their shop and themselves it show much more

promising than Eft Signature Studio .So the conclusion is Micasa Bridal Studio is

the best and the up most right choice for wedding couples.


Comparative table of 2 businesses

Name of Business Micasa Bridal Studio

Eft Signature Studio

Similarities 1)Both of the bridal studios have their own theme to attract customers.

2)Both of them promote their shop through media.

3)Both companies are a partnership company.

4)They have the same competitor


which is Enya Mareine.

5)The nature of both bridal studios is oligopoly monopoly where there is more than 1 but less than 100 shops in this market.

Differences

Nature of business

The shop uses the concept of nature and British style in their business.

The shop focuses on art work and wedding package as their strength

Price Their price range is from RM2000 to RM7000 which is consideredas middle range

The shop offers reasonable price of package.

Services The shop has well-mannered employees

Employees in the shop is lack of experience

Parking The shop provides convenient and sufficient

The parking area is inconvenient and has limited parking lots.


parking area.Strategy Low pricing

to attract customers with low budget

High quality wedding gowns with reasonable price as strategy to compete with their competitors

RecommendationMicasa Bridal Studio

This shop has a big amount of space but they had miss use it and didn’t keep it in a good shape .They should have make a full use of it by decorating it and keeping it in a good shape by planting some flower and grass . Besides that, they should have more parking space, they only provide 5 parking spot for their customer, customer prefer convenient then having headache about the parking .Other than that, since they use Facebook to promote their shop, they should put more information in their page. Micasa Bridal House should add on their advertisement, because till now, they only use facebook to do their advertisement .

Eft Signature Studio

For this shop, they need to hire more experience employee or they need to train their employee well before let them take on a wedding LohWeiLing(0319225)--LohPeyMun(0318572)--LeeErnHui(0319703)MichaelChangVuiLoong(031998)--SimSiKai(0318609)

case .They also need to move to places that have more space, their shop is located at housings area which is small and the parking lot only can contain 2 cars. Even though the price is reasonable for customers but the value of package still have space for improvement.

APPENDICSMICASA BRIDAL HOUSE

Contact Details

Address : No.4, Jalan SS2/75, 47300 Petaling Jaya, Selangor .

Contact Number : 03-78776031

Fax : 03-78776032

Email : [email protected]

Website : www.tomwedding.com.my

www.facebook.com/micasabridalhouse

Photos

Internal design of the premise

External design of the premise


http://www.facebook.com/micasabridalhouse

http://www.tomwedding.com.my/

Awards


Other photos


Interview Notes

EFT SIGNATURE STUDIO


Contact Details

Address : No 73, Jalan SS2/72, 47300 Petaling Jaya, Selangor Darul

Ehsan, Malaysia.

Contact Number : 016-2284092

Email : [email protected]

[email protected]

Website : www.eft.com.my

Photos

Building’s photos


mailto:[email protected]

mailto:[email protected]

Interview Note

Other Photos


ReferencesLohWeiLing(0319225)--LohPeyMun(0318572)--LeeErnHui(0319703)MichaelChangVuiLoong(031998)--SimSiKai(0318609)

1. http://www.eft.commy

2. http://www.eft.com.myhttps://www.facebook.com/

eftsignaturestudio?fref=ts

3. http://www.tomwedding.com.my

4. https://www.facebook.com/profile.php?

id=133486723345018&fref=ts

5. Bridal style: A guide to the city's best bridal shopping and services.

(Special Advertising Section)(Directory). (2003, September 1).

Los Angeles Magazine.

6. Wedding Supplies Direct: Offers vast selection, excellent pricing: Gift

retailers looking for a one-stop shop for their bridal assortments

need look no further than Wedding Supplies Direct, whose broad

selection ranges from wedding cameras and cake servers, to ring

pillows, guest books, and everything in between. (A Special Section

To Gifts & Decorative Accessories). (2002, October 1). Gifts &

Decorative Accessories.

7. Wedding Planning Plus: Wedding Professionals Launch Sidelines

Businesses.(Interview). (2012, March 14). Special Events

Magazine.

8. Agins, T. (2007, April 1). Amsale the Business of Bridal.

Ebony.

9. Wright, B. (2003, February 1). Anything goes: Unique ideas from

wedding professionals. .(Directory)(Advertisement). Los Angeles

Magazine.

10. Get Married Magazine Introduces Real Weddings Issue. (2011,

October 20). Entertainment Close-up.


https://www.facebook.com/profile.php?id=133486723345018&fref=ts

https://www.facebook.com/profile.php?id=133486723345018&fref=ts

http://www.tomwedding.com.my/

http://www.eft.com.myhttps://www.facebook.com/eftsignaturestudio?fref=ts

http://www.eft.com.myhttps://www.facebook.com/eftsignaturestudio?fref=ts

http://www.eft.commy/

english 2-final

Education

business history

businesses history

choseare wedding business

businesses of similar

simsikai0318609 page

interviewer of business

good businesses

comparisonof business