Engaging responsibly using social mediaTips & Tricks

Urologist & Director of Robotic Surgery | Peter MacCallum Cancer Centre | MelbourneAssociate Editor (Social Media) | BJUI

Declan Murphy

@declangmurphy #eau14

Potential outcome?

• Suspended/dismissed from the hospital

• Reported to licensing body for unprofessional conduct

Greysen et al. JAMA 2012;307(11):1141-2

Take home message

You could get in serious trouble using social media

Guidelines and Rules: 2013-4

Engaging Responsibly with Social Media

Declan Murphy, Stacy Loeb, Marni Basto, Ben Challacombe, Quoc-Dien Trinh, Mike Leveridge, Todd Morgan, Prokar Dasgupta, Matt Bultitude

BJUI 2014; In press

Take home message 1

• Social media is transforming medical communication/publishing• It allows unprecedented reach and engagement at lightning

speed• There are huge opportunites but associated risks – follow the

rules

Some opportunities

Journals no longer think “paper”

REACH

ENGAGE

Journals no longer think “paper”

Opportunities to use social media 1Video

Tips for video

1. Capture

• Capture at maximum quality

• SDI/Signal convertor/HDD• Medicap USB 300 - fantastic• DVD always disappointing

Capturing open surgery

DSLR can do video v well

3D – next frontier

Tips for video

2. Edit

Take Home Message 2

• The leading journals no longer think “paper” Authors must make the most of this

• Think video• Think social

Opportunities to use social media 2Blogging

The Social Funnel

Blogging is at the Heart of the Social Funnel

Why blog?

• Online diary• Social opinion• Professional opinion• News/event reporting

• Repository to drive social traffic

Blogs@BJUI

Most popular blogs - BJUI

Publishing paradigm is shifting

Blog first Peer review

“Social review”

Publishing paradigm is shifting

Blog first Publish laterPeer review

“Social review” Amplify with social

Publishing paradigm is shifting

Blog first Publish laterPeer review

“Social review” Amplify with social

Conference blogs

Five tips to write a good blog

1. Make it conversational

2. Anecdotes always good

3. 5-800 words

4. Enrich with photos/videos/HTML links

5. Incite some reaction

Opportunities to use social media 3Conference experience goes social

Conferencing and Social Media

#eau14 has global reach and engagement

Final thoughts

• Engage responsibly – you have standards to maintain as a health professional

• Seize the opportunities to amplify your message and network with others

• Have fun!

@declangmurphy #eau14

Thank you