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ENGAGING PHOTOJOURNALISTS ON SOCIAL MEDIA By Bradley Wilson Journalism Education Association / National Scholastic Press Association [email protected] @bradleywilson09

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Photojournalists need to be making full use of social media, everything from Twitter to SmugMug not only to get their images out there but to make money.

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ENGAGING PHOTOJOURNALISTS

ON SOCIAL MEDIA

By Bradley Wilson Journalism Education Association / National Scholastic Press Association

[email protected] @bradleywilson09

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YOU’RE TALKING ABOUT SOCIAL MEDIA

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By Melinda Song, Thalib Razi, Tony Tan

and Ryan Zukerman

[email protected], [email protected], [email protected], [email protected]

PAGE 10 | FEATURE | HILITE | HILITE.ORG | FEB. 25, 2011FEB. 25, 2011 | HILITE.ORG | HILITE | FEATURE | PAGE 11

Social trends

Technological

developments

Negative headlines

Putting a new face on everythingThe most visited site on earth

As Facebook grows, the social media site has changed work, play, interaction

Story continued on next page

Search

Friending the parents

906

Internet time

Study shows social media has become the

most popular activity on the Internet

= 150 million hoursSocial media

Games 407

E-mail 329

Portals 176

Instant

Messaging

160

NIELSON / SOURCE

Two different experiments

Facebook is blocked on campus.

Need home-work help? Go to Facebook!

Facebook’s popularity among students has caused colleges to respond in different ways

Harrisburg University of Science and TechnologyHarrisburg University blocked all social me-dia sites for one week to study social media’s impact on staff and students.

Purdue UniversityPurdue University is pioneering several Facebook applications designed to help stu-dents in their classes.

NEWSWEEK AND NY DAILY NEWS / SOURCES

Did you know?

You’re fired!

The British intelligence agency M15 plans to lay off several spies who don’t know how to use Face-book to fight online terrorists.

NEWSWEEK / SOURCE

Home AccountProfilefacebook

That same year, the population in the United States was around 310 million

Facebook nation

In 2010, Facebook had around 500 million users.

The population in India was 1.2 billion.

=

=

CIA WORLD FACTBOOK AND FACEBOOK / SOURCES

Watch what you click

Come home, log onto the computer and browse Facebook: it’s a familiar after-school routine for sophomore Shivani Bajpai. “Everybody has a Facebook,” Bajpai said. “I think I was going to India the year I got one and that way pictures could be shared.” Bajpai is just one of many Millennials who is connected to the world’s largest social network. Last year, Experian Hitwise reported that Facebook outstripped Google as the most visited site of the year. Mass media teacher Nicole Wilson attributed Facebook’s overtaking of Google to the personal aspect of the social network. “Who can you trust more than your friends?” Wilson said. “When you type in ‘vacation hotels,’ into Google, you can get 200,000 hits. You don’t know where they’re coming from; you don’t know if they’re credible. But you can put a Facebook status up that says, ‘Does anybody have a good hotel sug-gestion for...’ any location, and any of your friends…can respond to that.” Facebook cited that its users spend over 700 billion minutes per month on the site. Bajpai said she uses Facebook three hours a day. “Facebook is addicting now; I kind of like everything about it,” she said. “I like the fact that you can keep in touch with people. Like you can text them, and you can call them, but Facebook is just a new form of communication.” Wilson also acknowledged the growth of other social media sites. “Social media is the way of the future,” she said. “It’s here; it’s not go-ing anywhere.”

To say that Bajpai was against her parents becoming members of Facebook would not be true. In fact, as soon as her parents did join Facebook, Bajpai added them as friends. “They just started to learn how to use it,” she said, “so there is not much I have to worry about.” According to a study by Kaplan Test Prep, nearly two thirds of Ameri-can teenagers, like Bajpai, are friends with their parents on Facebook. According to Wilson, social-networking sites such as Facebook, they play a different role in the lives of students and their parents. She said, “I think teens use it more for keeping up with what’s cur-rent and staying in touch with their friends where I think their parents use it to keep an eye on their friends and to catch up with people they haven’t seen in 20 years.” These statistics can be misleading, however. According to the same Kaplan study, 16 percent of those who said they are friends with their parents on Facebook had to become friends with their parents as a precondition for having a Facebook. As for Bajpai, however, this was not the case. “My parents did not make me friend them,” she said, “but I made sure that everything was set up before I did.” Though she is friends with her parents, Bajpai said she did take some precautions to limit what information they could see. She said, “I put them in a separate group because, no matter what, we are teens and no matter what we are going to be different.”

1. Farmville500 million: number of acres planted in the last 15 months

2. Texas Holdem Poker8 billion: largest win so far

3. Frontierville31.5 million: number of users each month

4. Cafe World19.5 billion: number of dishes served every 24 hours

5. Mafia Wars8 million: number of robberies committed in a two-month period

Top addictive games (5)

NEWSWEEK / SOURCE

...and also friending the grandparents

Grandma

Jan. 2010

Dec. 201042%

22%

In 2010, the number of Facebook users age 50 or older rose from 22% to 42%

44% said they were on Facebook the day before they were polled

PEW RESEARCH CENTER / SOURCE

Facebook, inflating heads?Last year researcher Soraya Mehdizadeh of York University conducted a study of 100 col-lege students, and found that students with lower self-esteem or higher levels of narcissism were more likely to spend more than an hour a day on Facebook. She clarified that her studies did not necessarily mean Facebook made its users narcissistic.

Did you know?

SCIENTIFIC AMERICAN / SOURCE

Turn pageTurn page

Although Facebook’s addictive nature does not bother Bajpai nor Wilson, two psychologists, Jean M. Twenge, PhD and W. Keith Campbell, PhD, wrote an influential book in 2009 titled The Narcissism Epidemic: Living in the Age of Entitlement. They claim social networking sites allow people to escape real friendships and simply collect “Facebook friends” or “Twitter followers,” making them more self-centered. In spite of such concerns, psychology teacher Peter O’Hara said Face-book is simply an outlet for emotions no different from e-mail or tele-phone. According to him, some people will always try to compensate for low self-esteem by acting confident and extroverted, whether on Facebook, on e-mail or on the phone. However, he said, the impersonal, accessible Internet is where narcissists may feel the most comfortable engaging in this behavior. “You can sit in the comfort of your bedroom and put something out on Facebook that you would never do if all of your friends were watching you,” O’Hara said. He said the same conversations or experiences are sometimes more dif-ficult but also more enjoyable in real life than online. In agreement, Bajpai said she is cautious of letting Facebook take over her social life because her friends’ profile pages do not match up to her friends in person. “If you take Facebook (too) seriously, then you have an issue to begin with,” Bajpai said. “Some people sit there on their laptop and just take pictures of themselves for no reason. I think that’s a little stupid, but not many people are like that.”

Up, up and away

2010 has seen both the rise and fall

of some social media sites

Top 10 most visited websites in 2010

= Change in ranking from 2009

1

1. www.facebook.com

2. www.google.com

3. mail.yahoo.com

4. www.yahoo.com

5. www.youtube.com

6. www.msn.com

7. www.myspace.com

8. mail.live.com

9. search.yahoo.com

10. www.bing.com

Facebook’s season

Facebook sur-passed Google as the most visited website

It accounted for 8.93 percent of all visits

Twitter grew by 109 percent in 2010

News Corp. plans to sell Myspace

EXPERIAN HITWISE AND MASHABLE / SOURCES

CAROLINE ZHANG / GRAPHICS

Concerned about security? Maybe tomorrow...

Wilson said concerns also include security issues. According to the Huff-ington Post, Facebook experiences an increased amount of spam activity. “My guess is that scammers have gotten smart, and they’re realizing that people are using Facebook very predominately. The scammers are go-ing where they need to go to get the targets,” Wilson said. “Someone posted on my wall, and I accidentally clicked on it,” Junior Branden Clemens, a victim of a Facebook scam, said. “I’m not really sure how it happened, but I clicked on a video that was posted on my wall from someone who got hacked, and then it hacked my account, and it posted on a whole bunch of people’s walls that they should go lose weight on this new diet system. But I think most people will realize that I got scammed.” According to Wilson, media literacy is important in remaining safe while living in the new social era. “I think the first line of defense is understanding the technology,” she said. “If you are not a media literate person, then you don’t have any busi-ness being on Facebook, because it is dangerous if you don’t know how to use the tool. Until everybody is properly educated on…how to be smart online, then we need to be very cautious about how it is disseminated.”

75: percent of people age 18 to 27 who say they are con-cerned about identity theft

Study shows most young adults are unconcerned about

security on social media sites

43: percent of people who have actually taken security measures to prevent it

NEWSWEEK / SOURCE

Scammers have even created Facebook pages under the guise of college welcome pages to earn money. According to The New York Times, a company called Roomsurf.com created fake college Facebook pages that offered roommate pairing to incoming freshman, charging a fee to use their services.

Did you know?

NEW YORK TIMES / SOURCE

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Legend, William R. Boone High School (Orlando, Fla.)

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Silver Chips Montgomery Blair High

School 2009

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YOU’RE USING IT

YOU WANT LOTS OF INFORMATION YOU WANT IT NOW

YOU WANT IT TO COME TO YOU ADD GENERATION

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YOU CAN ENGAGE EFFICIENTLY AND PRODUCTIVELY

IT CAN’T BE AN AFTERTHOUGHT IT HAS TO BE PART OF WORKFLOW

RIGHT TOOL FOR THE RIGHT JOB

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Facebook is a social networking Web site founded in 2004. Since September 2006, anyone over the age of 13 with a valid e-mail address can become a Facebook user.

It is now traded on NASDAQ as FB and valued at $17.89 billion with more than 1 billion active users.

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SAN DIEGO – College students who use Facebook spend less time studying and have lower grade point averages than students who have not signed up for the social networking

website, according to a pilot study.

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Launched in July of 2006, a tweet is limited to 140 characters per post. Sort of like a real-time service for headlines. Accessible online, in e-mail, on mobile phones and through other services.500 million registered users in 2012, who posted 340 million tweets per day

TM

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772,925 retweets, 293,922 favorites

200,000+ retweets

http://favstar.fm/all-time-most-favorited-tweets

2,030,000 retweets, 3,419,000 favorites

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Pinterest, launched in March of 2010, is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies.

Users can browse other pinboards for images, “re-pin” images to their own pinboards, or “like” photos.

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Instagram, an online mobile photo-sharing, video-sharing and social networking service, was created by Kevin Systrom and Mike Krieger and launched in October 2010. It has more than 100 million users.

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Instagram enables users to take pictures and videos, apply digital filters to them, and share them on social networking services, such as Facebook, Twitter, Tumblr and Flickr.

A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images.

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SmugMug, launched in 2002, enables users to sell their photographs online. It’s turnkey solution. You put photos online and user can buy them.

81 employees. Hundreds of thousands of ecstatic customers. 1,368,348,560 photos and counting.

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Do galleries

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Include captions

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Have fun

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Flickr is an image-hosting and video-hosting site created in 2004 and acquired by Yahoo! in 2005. Photographers use it to share photographs in their communities and to get comments.

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Video-sharing services for uploading, viewing and sharing videos. Many schools block YouTube, founded in 2005. YouTube is now a subsidiary of Google. Vimeo, founded in 2004, is a little more ‘sheltered’ and has more than 3 million users.

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Kids between the ages of 12 and 17 text a median of 60 times a day — up from 50 in 2009. Girls take the lead as most frequent texters.

SOURCE: Pew Research Center’s Internet & American Life Project surveys, March 2012

TEXT ING

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Texting is the dominant daily mode of communication between teens and all those with whom they communicate.

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2006 2010

How frequently does the student staff update content for its newspaper website?

SOURCE: College Media Advisers survey, spring 2010

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GET ONLINE Website

Facebook Twitter Flickr

Instagram Pinterest

SmugMug* Soundslides

Vimeo YouTube

* You can make money!

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By Bradley Wilson [email protected]

@bradleywilson09