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  • www.immunizationmanagers.org/adolescents Engaging Parents 1

    Adolescent Immunization Resource Guide Sharing what works. Achieving goals. Developing healthy communities.

    CHAPTER 6

    Engaging Parents

  • 2 AIM Adolescent Immunization Resource Guide

    Introduction Parents play a critical role in the health and wellness of their children, including ensuring

    their teen has received all ACIP-recommended adolescent vaccines. Based on recent

    survey data, approximately two-thirds of teens reported being anxious about making

    decisions related to their health. Many teenagers turn to their parents for information

    about their health, and almost all teenagers reported that they were comfortable asking

    their parents questions and trust them when it comes to issues about their health.1 When it

    comes to vaccination, 87% of parents said they feel responsible for their teen receiving all

    recommended vaccines.1 Teenagers also believe that parents should be primarily responsible

    for their children getting all recommended vaccines from childhood through adolescence.1

    Even though parents are working hard to keep their children healthy, some parents are

    unaware of the importance of adolescent immunizations. Twenty-three percent of parents

    surveyed said they believe vaccines are for babies, and not as important for teenagers.1

    Therefore, it is important for immunization programs to conduct outreach initiatives to the

    public to increase awareness for adolescent vaccines, as well as targeted messaging on

    specific vaccines such as HPV.

    The activities highlighted in this chapter relate to engaging parents:

    ® Getting Started: Protect Their Future poster (Georgia)

    ® Moving Forward: HPV public awareness campaign (Massachusetts)

    ® Taking It to the Next Level: Adolescent vaccine public awareness campaign (Texas)

    1 Unity Consortium survey conducted online by Harris Poll in 2016 among 506 teens aged 13-18, 515 parents of teens, and 405 primary care physicians.

  • www.immunizationmanagers.org/adolescents Engaging Parents 3

    Resources for Public Education Campaigns (General/Parent Audience)

    CDC Resources

    For Immunization Partners: Preteen and Teen Immunization Resources www.cdc.gov/vaccines/partners/teens/index.html

    For Parents of Preteens and Teens (ages 7 through 18 years): Information and resources on HPV, flu, meningococcal, and Tdap vaccines www.cdc.gov/vaccines/parents/diseases/teen/index.html

    Selection of State-Specific/Other Resources

    Alaska Department of Health and Social Services, HPV Resources: http://dhss.alaska.gov/dph/Epi/iz/Pages/hpv/default.aspx

    Alliance for Immunization in Michigan, Adolescents, Materials for Parents: http://www.aimtoolkit.org/health-care/adolescents.php

    California Department of Public Health, Preteen Vaccine Week resources: https://archive.cdph.ca.gov/programs/immunize/Pages/PreteenVaccineWeek.aspx

    EverThrive Illinois, HPV Social Media Toolkit: http://www.everthriveil.org/resources/hpv-social-media-toolkit

    Florida Department of Health, Immunization Flyers (see Adolescent Immunizations section): http://www.floridahealth.gov/programs-and-services/immunization/publications/flyers.html#adolescent

    Georgia Department of Health, Preteen Vaccine Awareness Week (March 13-17, 2017) Campaign Toolkit: http://www.gaaap.org/wp-content/uploads/2016/03/2017-Preteen-Vaccine-Awareness-Week-Campaign- Toolkit-FINAL-002.pdf

    Hawaii Department of Health, Vaccines & Immunizations, Preteens & Adolescents (see links to flyer and poster at bottom of page) http://health.hawaii.gov/docd/vaccines-immunizations/recommendations-by-age/preteens-adolescents/

    Immunize Nevada, You Are the Key for an HPV Free NV campaign https://www.immunizenevada.org/hpvfreenv

    Iowa Immunization Program, Adolescent Immunization Brochure http://idph.iowa.gov/Portals/1/Files/IMMTB/Adolescent%20Brochure.pdf

    Montana Department of Public Health and Human Services, Teen Vax Challenge http://dphhs.mt.gov/publichealth/Immunization/AdolescentVaccines

    North Dakota Department of Health, Immunization PSAs (including for adolescent vaccines) http://www.ndhealth.gov/Immunize/PSA/

    South Carolina Department of Health and Environmental Control, Vaccines for Preteens and Teens brochure https://scdhec.gov/sites/default/files/Library/ML-025592.pdf

    Brochure in Spanish: https://scdhec.gov/sites/default/files/Library/ML-025593.pdf

    Poster: https://scdhec.gov/sites/default/files/Library/ML-025536.pdf

    South Dakota Department of Health, HPV is Cancer Prevention infographic https://apps.sd.gov/ph18publications/secure/Publications/SDCCCP039%20HPV%202017%20Infographic%20 11.2017.pdf

    The Arizona Partnership for Immunization (TAPI), Information for Parents of Teens http://www.whyimmunize.org/protectmewith3/

    The number of Immunization Programs that conduct outreach and education to increase the public knowledge of HPV vaccine.

    Data from the 2016 AIM Annual Survey; 61 of 64 Immunization Programs responded to the survey

    {48}

    http://www.cdc.gov/vaccines/partners/teens/index.html http://www.cdc.gov/vaccines/parents/diseases/teen/index.html http://dhss.alaska.gov/dph/Epi/iz/Pages/hpv/default.aspx http://www.aimtoolkit.org/health-care/adolescents.php https://archive.cdph.ca.gov/programs/immunize/Pages/PreteenVaccineWeek.aspx http://www.everthriveil.org/resources/hpv-social-media-toolkit http://www.floridahealth.gov/programs-and-services/immunization/publications/flyers.html#adolescent http://www.gaaap.org/wp-content/uploads/2016/03/2017-Preteen-Vaccine-Awareness-Week-Campaign-Toolkit-FINAL-002.pdf http://www.gaaap.org/wp-content/uploads/2016/03/2017-Preteen-Vaccine-Awareness-Week-Campaign-Toolkit-FINAL-002.pdf http://health.hawaii.gov/docd/vaccines-immunizations/recommendations-by-age/preteens-adolescents/ https://www.immunizenevada.org/hpvfreenv http://idph.iowa.gov/Portals/1/Files/IMMTB/Adolescent%20Brochure.pdf http://dphhs.mt.gov/publichealth/Immunization/AdolescentVaccines http://www.ndhealth.gov/Immunize/PSA/ https://scdhec.gov/sites/default/files/Library/ML-025592.pdf https://scdhec.gov/sites/default/files/Library/ML-025593.pdf https://scdhec.gov/sites/default/files/Library/ML-025536.pdf https://apps.sd.gov/ph18publications/secure/Publications/SDCCCP039%20HPV%202017%20Infographic%2011.2017.pdf https://apps.sd.gov/ph18publications/secure/Publications/SDCCCP039%20HPV%202017%20Infographic%2011.2017.pdf http://www.whyimmunize.org/protectmewith3/

  • 4 AIM Adolescent Immunization Resource Guide

    Overview of activity The Georgia Department of Public Health Immunization Program created a poster to educate parents about vaccines recommended for children ages 11 to 18 years.

    Ages targeted All adolescents (no specific ages)

    Background/impetus for the activity Beginning with the 2014-2015 school year, the first adolescent vaccines to be required for students entering seventh grade –Tdap and meningococcal conjugate (MenACWY) vaccines – were added to the list of vaccines required for school entry in Georgia. Within a similar time period, the Georgia Immunization Program received Prevention and Public Health Fund (PPHF) funding to focus on improving rates of HPV vaccination. To educate parents of adolescents about the new school requirements and HPV vaccination, the Program decided to develop a poster as part of a bundle of educational materials.

    Description of activity The Program wanted the poster to mention all vaccines recommended for adolescents, not just those required for school, including catch-up and influenza vaccines. The poster was designed utilizing the blue and green color scheme and “Immunize Georgia” graphic element that are used consistently in Program communications, such as for its annual immunization conference. A flyer-size version and a Spanish version of the poster were also produced.

    Role of Immunization Program and other agencies/groups involved The Immunization Program developed the content for the poster and a public relations/ marketing firm, with which the program has a contract for ongoing work, designed the poster. Spanish translation was done through a department-approved vendor. The poster received final approval from the Department of Public Health’s Communications Office.

    Dissemination The Program provided copies of the poster to its 18 public health districts and field staff, and from there was the poster was disseminated to the state’s 159 public health clinics and private provider offices. The Program also distributed posters to school nurses for displaying in their school clinics. Additional copies are available upon request from the state education nurse, and the poster is also downloadable from the Program’s website.

    Intersection with other program activities Beginning in 2016, the Program released its annual Georgia Adolescent Immunization Study, in part to track the impact on immunization rates of the new MenACWY and Tdap vaccine school requirements.

    Immunization Program Highlights

    Getting Started Program: Georgia Activity: “Protect Their Future” poster

  • www.immunizationmanagers.org/adolescents

    Immunization Program Highlights

    Getting Started Program: Georgia Activity: “Protect Their Future” poster

    Engaging Parents 5

    Funding A small amount of fun

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