engagement levels in astronomy communication
DESCRIPTION
Presentation at CAP2013, Warsaw, Poland Engagement of Non-scientists with Astronomy By Pedro Russo (EU-UNAWE International Project Manager)TRANSCRIPT
Engagement Levels in Astronomy CommunicationEngagement of Non-scientists with Astronomy
Pedro RussoJos van den Broek@pruss [email protected]
Type of Activities & Products
Morrow 2000, Christensen 2007
A: Curriculum-driven
B: Educational programmes
C: Museum exhibits , star parties, …
D: Planetariums shows, IMAX movies, public talks, ....
E: TV/radio documentaries, podcasts, magazine articles
F & G: Press releases, press conferences, press kits, Video News Releases, media interviews, media courses for scientists …
H: Exhibition booths, annual reports
I: Merchandise
Motivation
• Criticism of the IYA2009 impact numbers.
• How engaged are non-astronomers with astronomy EPO activities?
• How can we better plan our activities based on specific goals?
Public Engagement with Science
• developing interest in science,• understanding scientific knowledge,• connecting with scientific reasoning,• reflecting on science, • practice science,• identifying with the scientific enterprise.
US National Research Council, 2009
Informal Contact
Informal Contact
Passive Participation
Passive Participation
Active Participation
Active Participation
Active Participation
Eurobarometer 340, 2010
Participation as Data Collectors and Analysts
Participation as Data Collectors and Analysts
Amateur Researcher
Amateur Researcher
Amateur Researcher
A B C D E
Engagement Levels
Developing Understanding Connect Practice Identifying
InformalContact
Passive Participation
ActiveParticipation
Collectors& Analysts
AmateurResearchers
International Year of Astronomy 2009
1%
24%
27%
48%
Informal ContactPassive ParticipationActive ParticipationCollectors & Analysts
Data: http://goo.gl/gAAQIf
Appropriate metrics of evaluation lag [behind] the emergence of new scholarly forms of authoring, publishing, and researching.
Traditional approaches to scholarly evaluation such as citation-based metrics, for example, are often hard to apply to research that is disseminated or conducted via social media.
in NMC Horizon Project Preview, 2013 Higher Education Edition
Discussion
Discussion
One of the reasons appointed by researchers for not participating in EPO is the lack of recognition of their EPO initiatives for their career development.
EPOindex to measure the effectiveness of EPO activities implemented by researchers :
• Number of hours spent developing and implementing EPO activities• Number of people engaged with activities• Engagement Levels
