engage your customers on social media (mdce)

ENGAGE CUSTOMERS WITH SOCIAL MEDIA

Presented byJosh Chiles | CEO Engaged!

Engage CustomersWith Social Media

Breaking News!

Josh ChilesCEO Engaged!

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$10,000 Giveaway atFb.com/StartEngaging

Google+ Business Pages are now LIVE!

Plus.Google.com/Pages/Create

• You need a personal Google+ profile to set-up a

Google+ page.

A Quick OverviewGoogle+ Pages



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Google+ page.

• Google+ pages can add people to circles – but

only after a Google+ user adds your page first.




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Google+ page.



• You can edit your Google+ page profile –similar

to info tab for Facebook pages.




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Google+ page.



• You can edit your Google+ page profile –similar

to info for Facebook pages.

• Google+ pages can post text, video and

pictures.




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• Google+ pages can +1, like and comment on

post by you or your community.




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• Google+ pages can create and join hangouts.

Only via the web, no mobile.




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• Sorry, Google+ pages cannot play games.




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• Sorry, Google+ pages cannot play games.

• Google+ pages cannot +1 other pages or

websites.




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Google+



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Will you use Google+ Pages?


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I've learned that peoplewill forget what you

said,people will forget what you

did,but people will never forget

how you made themfeel.

~Maya Angelou


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Social Media Platforms


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• Each social media platform is different –

different people use them in different ways, so

treat them differently.




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• Communicating on Facebook is like sitting in

your living room chatting with family and friends.

While Twitter is like a cocktail party.




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• Communicating on Facebook is like sitting in

your living room chatting with family and friends.

While Twitter is like a cocktail party.

• Direct selling is not advised. You run the risk of

users hiding your content, blocking your page or

unlike/unfollow your page.


Facebook


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Facebook


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2010 Top 100 Dealers

84% Business Pages

8% Personal Profiles

8% Not on Facebook

Study by Engaged! October 2011


Start Engaging on Facebookby Creating Great Content


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Share Blog Posts& Newsletters


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Don’t just share the link, add engaging content like a question or an important tagline from the article.


Ask Questions


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You can also use Facebook’s question app. It’s designed to be easily shared.


Don’t Automate Twitter Updates


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Facebook & Twitter are different platforms, with different users, so treat them differently.


Reply to Comments


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$10,000 Giveaway atFb.com/StartEngaging • During our test of the Top 100 Dealers, this was a

problem area.

• People expect you to answer their questions just as

quickly online (email too) as you do when they call or

walk-in.


Start Engaging on Facebookwith Photos


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Facebook’s new News Feed puts a priority on photos.


Post A Mystery Photo

Have people guess who the mystery person is, what the secret object is, or what the location is in the comments.


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Ask For A Caption


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Get creative. Find or take an odd picture and ask your community to give it their best shot.


Share Event Pictures

Share pictures from a local meet-up, event, cruise or boat show.


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Post Pictures FromA Conference

You’re at one Now! #MDCE


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Share Your Inventory

Use the captions for descriptions.


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Get Creative in the Photo Strip


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Increase Facebook “Likes”

You Like This.


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Do You Have Social Media Icons on Your

Website Home Page?


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80% Yes20% No



Add Social Media Icons on Website Home Page


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Do You Have A CustomFacebook URL?


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40% Yes52% No

Facebook.com/StartEngaging is ours.



Set-up Your CustomFacebook URL


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Visit: Facebook.com/Username

Be careful, once it’s set you cannot change it.

Facebook.com/StartEngaging


Go Offline


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Share Your Facebook URLon ALL Print Material

• Business Cards


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• Business Cards

• BrochuresJosh Chiles

CEO Engaged!

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• Business Cards

• Brochures

• Stock CardsJosh Chiles

CEO Engaged!

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• Business Cards

• Brochures

• Stock Cards

• Sales Receipts


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• Business Cards

• Brochures

• Stock Cards

• Sales Receipts

• Work Orders


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Supercharge Your Growthwith Facebook Ads


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Facebook Ads

• The most targeted form of advertising


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Facebook Ads


• Connect with over 800 million users or keep it

super localJosh Chiles

CEO Engaged!

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Facebook Ads


• Connect with over 800 million potential

customers or keep it super local

• Choose your audience by location, age, sex,

collage, likes and interests


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Facebook Ads






• Ads use both text and an image (110x80)


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Facebook Ads







• Promote your Facebook Page, Facebook App,

Facebook Event or any website


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Facebook Ads









• Set a daily or lifetime budget you’re comfortable

with


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Facebook Ads










with

• Test different ads to see which works best


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Facebook Ads










with

• Test different ads to see which works best

• Choose to pay only when people click (CPC) or

see your ad (CPM)


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Facebook Ads


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What’s the most important part of your Facebook ad?


Your Landing Page!


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Pages with landing pages grow 44% faster.


Landing Page Ideas

• Use a reveal tab (Must ”Like” your page before gaining access)


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Landing Page Ideas


• Sweepstakes / Contests


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Landing Page Ideas



• Shopping CartJosh Chiles

CEO Engaged!

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Landing Page Ideas



• Shopping Cart

• Deals / Exclusive Fan OffersJosh Chiles

CEO Engaged!

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Landing Page Ideas



• Shopping Cart

• Deals / Exclusive Fan Offers

• Document Download (Winterization Form)


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Landing Page Ideas



• Shopping Cart

• Deals / Exclusive Fan Offers

• Document Download (Winterization Form)

• A Simple Welcome, Like Our Page


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Landing Page Ideas


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Showcase Your Inventory


Facebook


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So, why is engagementimportant on Facebook?


EdgeRank


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Affinity (ue) Score between viewing user and edge creator

Weight (we) Weight for this edge type (comment, like, tag, etc.)

Time (de) Time decay factor based on how long ago the edge was created

EdgeRank is Facebook’s algorithm that determines what is shown in your News Feed. The higher the score, the more people will see your content.


YouTube


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Are You Using YouTube?


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36% Yes64% No



Creating Content for YouTube

• Keep it simple and short – under 2 minutes


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• Use video or create a slideshow w/ pictures


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• Content ideas…

– New, used and brokerage inventory walk around and

features


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features

– Events and boat shows (set-up, during and after)


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features


– How-to’s(start-up and shut-down guide, navigating

your boat, changing your oil)


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features


– How-to’s(start-up and shut-down guide, navigating

your boat, changing your oil)

– Using pulp culture, create a spoof (Parks Marina used

the highly popular Super Bowl ad “The Force” with

mini Darth Vader to create a spoof for Cobalt Boats)


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Twitter


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Are You Using Twitter?


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62% Yes38% No



Why Should You Use Twitter?

• Participating in Industry Conversations. Dealers,

manufactures and consumers can be in the same

conversation.


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conversation.

• Building Brand AwarenessJosh Chiles

CEO Engaged!

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conversation.

• Building Brand Awareness

• Reaching out and engaging with your target

audience.


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conversation.



audience.

• Online Reputation Management


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conversation.



audience.


• Promoting your events.


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conversation.



audience.



• Gaining Valuable Feedback


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conversation.



audience.




• SEO Boost - driving traffic to your website


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conversation.



audience.




• SEO Boost - driving traffic to your website

• Real time information


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Start Engaging on Twitter

• Don’t automate Facebook updates to your

Twitter account. They are different platforms, so



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• Share, share, and share some more. People

like to have their content shared. But make sure

it’s relevant.


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it’s relevant.

• Share your newsletters, blog posts videos and

pictures.


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it’s relevant.


pictures.

• Monitor for mentions, retweets and hashtags

(#MDCE)


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it’s relevant.


pictures.


(#MDCE)

• Live Tweet from events using a hashtag


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it’s relevant.


pictures.


(#MDCE)

• Live Tweet from events using a hashtag

• Use keyword searches and Twitter lists to find

great content and people to follow.


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Blogging


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Are You Blogging?


15% Yes85% No



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Why Should You Blog?

• Nearly every customer who walks into your

business has already seen your social media

profiles, blog and website.Josh Chiles

CEO Engaged!

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profiles, blog and website.

• Blogging helps generate organic (free) search

results.


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results.

• Blogging helps attract inbound links back to

your website which increases your Search

Engine Optimization (SEO).


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results.

• Blogging helps attract inbound links back to

your website which increases your Search

Engine Optimization (SEO).

• Blogging positions yourself as the local industry

leader and builds credibility.


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Start Engaging on your Blog

• Use Tumblr, Blogger or Wordpress as your

blogging platform (free to set-up).


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• Make sure your blog matches the theme of your

website (branded).Josh Chiles

CEO Engaged!

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website (branded).

• Creating content?? – what are the 5 most

popular questions your customers ask? Now

you have your first 5 blog posts.


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website (branded).




• Create tags for each blog post. Tags are topics

from your post (ex. Boat brand, dealership

name, city, wakeboarding) Tags help people

discover your content.


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website (branded).




• Create tags for each blog post. Tags are topics

from your post (ex. Boat brand, dealership

name, city, wakeboarding) Tags help people

discover your content.

• Monitor for comments and engage.


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QR Codes

3 Important Tips Our WebsiteJosh Chiles

CEO Engaged!

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QR Code = Quick Response Code


Why Should You UseQR Codes?

• QR Codes can be read anytime, anywhere with

mobile phones.


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mobile phones.

• QR Codes are easily shared from mobile phone

to mobile phone and build community.Josh Chiles

CEO Engaged!

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mobile phones.


to mobile phone and build community.

• QR Codes bridge the gap between offline and

online media.


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mobile phones.




online media.

• QR Codes contribute to your SEO.


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mobile phones.




online media.

• QR Codes contribute to your SEO.

• QR Codes allow you to measure offline

performance.


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Start Engagingwith QR Codes

• Create QR Codes to link to inventory on your

website. Place this on stock cards.


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• Create QR Codes to link to the manufactures

YouTube video of new inventory. Place this on

the boat.


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the boat.

• Create QR Codes that link to a salesman

introduction video and add to business cards or

fliers.


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the boat.

• Create QR Codes that link to a salesman

introduction video and add to business cards or

fliers.

• Create QR Codes to link to how-to videos on

YouTube. Add a QR Code near the helm so

when a customer scans it, it links to your start-

up/shut-down YouTube video guide.


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Engaged! can manage all your social media profiles, create

content, monitor for comments and engage your community.

So you can sell more boats!

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What Else Can Engaged!Do For You?

– Connect all your social media profiles, post and

schedule content, monitor for comments and

mentions, then engage. All from one place.

– Create, schedule and send all your email marketing

campaigns.

– Create, schedule and send SMS campaigns.

– Keyword monitoring.

– Create custom Facebook tabs (comingJan.2012)

– Prove your ROI with our reporting features.

More features at: StartEngaging.com


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Self-service Social Media Dashboard


Engaged! $10,000Social Media Sweepstakes

5th Place (6 Winners): A Social Media Review

4th Place (5 Winners): Custom Facebook/Twitter Publisher

3rd Place (7 Winners): 1 Year of the Engaged! Dashboard

2nd Place (5 Winners): A Custom Facebook Tab

1st Place (2 Winners): $500 in Facebook Advertising 1 Grand Prize Winner: · 1 Year of Full Service Social Media Management· $500 in Facebook Advertising· A Custom Facebook Tab

Prizes

Facebook.com/StartEngaging


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Thank you ;)

If you have any questions, please feel free to contact me.

Email: [email protected]: Twitter.com/StartEngagingFacebook: Facebook.com/StartEngagingPhone: 571-357-3121Website: StartEngaging.com

These slides will be available on our Facebook page.


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engage your customers on social media (mdce)

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