Engage your co-workers like customers: Company Communications for the Mobile World
Only 13%* of the global workforce is engaged at work. (*Stats provided by Consult William Schiemann; **Gallup’s 2013 State of the Global Workplace survey)
Co-worker Customer
By thinking about our co-workers as customers, we can engage the remaining 87%.
Who is the customer really?
How do they prefer to work? #Workstyle
PersonalRhythms#Workstyle
Career / Role Focus#Workstyle
Personal Style / Brand#Workstyle
How you think and use tools you use#Workstyle
Environment & Network #Workstyle
What’s their daily routine?
Work Life
How are we communicating today?
Our methods aren’t working…
65% of organizations have an agreed-upon strategy
(Forbes, October 2012)
65%
14% of employees understand the organization’s strategy
(Forbes, October 2012)
14%
Resulting in less than 10% of all organizations successfully executing the strategy
(Forbes, October 2012)
10%
When we shift our thinking to co-workers as customers — those whose loyalty, satisfaction and relationship we need to earn — we put them at the center of all our communications and focus on driving real engagement.
Looking for a better way to engage your employees to drive deeper engagement, talent retention and business results?
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Engage co-workers as customers
Continue the conversation about transforming your co-workers into customers with Elizabeth Brigham on Twitter @esbrigham.