enercare - caring for you and your car

13
Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini

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Post on 07-Nov-2014

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DESCRIPTION

An innovative service concept offering different formats of beauty services at a gas station. Used a service design approach to develop the concept.

TRANSCRIPT

Page 1: Enercare - caring for you and your car

Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini

Page 2: Enercare - caring for you and your car

Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini

woman as new segment

positive experience: services & care

customer engagement for future

Opportunities

Page 3: Enercare - caring for you and your car

Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini

Concept

refuel refill refresh renergeise

personal care & beauty + vehicle care and fuel

care for yourself and your car

flexbility : walk in and scheduled

Page 4: Enercare - caring for you and your car

Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini

Offering

efficiency and care care and pamperingspeed and effciency

Page 5: Enercare - caring for you and your car

Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini

women younger uses

attract new segment

safety service, human

increase brand equity refill to care

increase loyalty link and cross selling

Why personal

enhanced value perceptionincrease profitabilty

IMPACT HOW

Page 6: Enercare - caring for you and your car

Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini

Touchpoints

Studio Kit

Application Menu

Valet Cosmetics

NEXT AVAILABILITY

10 min 10 min

+

BOOK NOW

Page 7: Enercare - caring for you and your car

Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini

Studio Kit

Page 8: Enercare - caring for you and your car

Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini

Application

NEXT AVAILABILIT Y

10 mi n 10 mi n

+

BOOK NOW

+

MAKE ARESERV AT IO N

18/ 1

Time

Your name

APPOINTMENT!

30 min

+

CONFIRM

30 min

Mon 24/7, 17:40

check next availability schedule appointment confirm appointmentsearch location

Page 9: Enercare - caring for you and your car

Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini

Menu

Page 10: Enercare - caring for you and your car

Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini

Touchpoints

Studio Kit Application Menu Valet Cosmetics

Page 11: Enercare - caring for you and your car

Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini

Systems Map

COCO model CODO model

USER

CAR & PERSONAL CARE

PA RTNERCAR CARE

PA RTNERPERSONAL CARE

USER

Page 12: Enercare - caring for you and your car

Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini

Business ModelCUSTOMER SEGMENTS

CUSTOMER RELATIONSHIP

CHANNELS

VALUE PROPOSITION

RESOURCES

ACTIVITIESPARTNERS SUPPLIERS

REVENUECOSTS

woman on the go

walk in, neighbourhoodmen and woman

planed needs, wider reach

men and woman, families

sale of fuelcar carepersonal care

margin on fuelcommission on services

care suppliesinfrastructurepersonal care teampersonal care retail

applicationmenuvalet

personal care team

planning spacedesigning menu, app valet

applicationreminders

loyalty planspecial offers

studio laneboutique

atelier

speed and effciency

efficiency and care

care and pampering

studio kitcare productsalon equip-

ment

personal care provider

gas service provider

identifying part-

infrastructure

sourcing & training

applicationmenu

infrastructure

equipment/products

Page 13: Enercare - caring for you and your car

Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini

Future developments

variety of studio kits valet in the neigbourhood increase engagement product range