enercare - caring for you and your car
DESCRIPTION
An innovative service concept offering different formats of beauty services at a gas station. Used a service design approach to develop the concept.TRANSCRIPT
Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini
Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini
woman as new segment
positive experience: services & care
customer engagement for future
Opportunities
Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini
Concept
refuel refill refresh renergeise
personal care & beauty + vehicle care and fuel
care for yourself and your car
flexbility : walk in and scheduled
Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini
Offering
efficiency and care care and pamperingspeed and effciency
Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini
women younger uses
attract new segment
safety service, human
increase brand equity refill to care
increase loyalty link and cross selling
Why personal
enhanced value perceptionincrease profitabilty
IMPACT HOW
Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini
Touchpoints
Studio Kit
Application Menu
Valet Cosmetics
NEXT AVAILABILITY
10 min 10 min
+
BOOK NOW
Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini
Studio Kit
Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini
Application
NEXT AVAILABILIT Y
10 mi n 10 mi n
+
BOOK NOW
+
MAKE ARESERV AT IO N
18/ 1
Time
Your name
APPOINTMENT!
30 min
+
CONFIRM
30 min
Mon 24/7, 17:40
check next availability schedule appointment confirm appointmentsearch location
Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini
Menu
Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini
Touchpoints
Studio Kit Application Menu Valet Cosmetics
Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini
Systems Map
COCO model CODO model
USER
CAR & PERSONAL CARE
PA RTNERCAR CARE
PA RTNERPERSONAL CARE
USER
Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini
Business ModelCUSTOMER SEGMENTS
CUSTOMER RELATIONSHIP
CHANNELS
VALUE PROPOSITION
RESOURCES
ACTIVITIESPARTNERS SUPPLIERS
REVENUECOSTS
woman on the go
walk in, neighbourhoodmen and woman
planed needs, wider reach
men and woman, families
sale of fuelcar carepersonal care
margin on fuelcommission on services
care suppliesinfrastructurepersonal care teampersonal care retail
applicationmenuvalet
personal care team
planning spacedesigning menu, app valet
applicationreminders
loyalty planspecial offers
studio laneboutique
atelier
speed and effciency
efficiency and care
care and pampering
studio kitcare productsalon equip-
ment
personal care provider
gas service provider
identifying part-
infrastructure
sourcing & training
applicationmenu
infrastructure
equipment/products
Sonali Gogia | Mariet Nouri Janian | Jungeun Kim | Sara Manzini
Future developments
variety of studio kits valet in the neigbourhood increase engagement product range