endomondo af christian birk, endomondo
DESCRIPTION
Oplægget blev holdt ved InfinIT-arrangementet "Temadag om IT-tjenester, der passer - i Danmark og Kina", der blev afholdt den 23. marts 2010. Læs mere om arrangementet her: http://www.infinit.dk/dk/hvad_kan_vi_goere_for_dig/viden/reportager/platformsuafhaengige_applikationer.htmTRANSCRIPT
We will make your
sports experience
more fun!
• Flexibility is an important
factor
• Use of technology
• Trend towards spending
more time within
communities
• Flexibility is an
important factor
• Use of technology
• Trend towards spending
more time within
communities
Source: The Danes’ Sports Habits 2007, Danish Institute for Sports Studies
• Flexibility is an important
factor
• Use of technology
• Trend towards spending
more time within
communities
6
Historically, technology within the sports industry is somewhat absent
Source: nba.com; iaaf.org; apple.com; audi.com; samsung.com; mg.com
1970
’s2010
Major changes in general technology Minor changes in sports
Mobile phones will be the most important media platform of our time
Mobile vs. TV penetration by region 2000-2008
% T
V p
enetr
ation
% mobile penetration
G7
CIS
Mideast
East Asia
South Asia
Africa
Source: The promise of ubiquity; Portio research
• Flexibility is an important
factor
• Use of technology
• Trend towards
spending more time
within communities
Clear Internet trend towards spending more time on communities and
within communities, on more specialized sites
Examples
Pageviews in US*
Billions, percent
~140
2006
~150
2007
100% =
Search
Commerce
Community
Communications
Content
~95
2005
* Amongst top 100 websites in the US
Source: www.compete.com
Virtual communities are all over the place....
Community landscapeS
ize
, m
illi
on
us
ers
Friends Dating Cultural Gaming
& videos
Sports Virtual
life
Profes-
sional
10
-25
25
-50
50
-10
01
00
+
The value
is in the
vertical
Primary focus
Source: Press and general internet search
..and they offer real value to their users
Source: Endomondo analysis
Consumer value add
• Makes it easy to stay in touch and
keep yourself updated on
especially your casual contacts
Flickr
• Makes it easy to share
photos/experiences with the world
YouTube
• Makes it easy to video broadcast
your life and share it with the world
• Makes it easy to follow people’s
status updates
Common denominator
Fundamentally, they
provide a services that
get better the more
people that use them
The Endomondo user
wants...
• to be more active
• flexibility
• social interaction
• to be identified as
being active
motivated to be
active,...
... through user-
generated
competitions...
...and ability to
broadcast his or her
performance
Endomondo makes the
individual more...
Endomondo works on following devices:
- Phones running on Symbian (e.g., Nokia)
- Phones running on Windows (e.g., HTC)
- Phones running on Android (e.g., HTC)
- iPhone
- Sony Ericsson phones (Symbian & Java app.)
- Nokia S40 phones (Java)
- GARMIN watches
Sdfsdfsdf
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Can we activate both
active and inactive
people by using a
mobile device?
RESULTS FROM PILOT
Endomondo engages both inactive and active people, men and womenPhysical activity per week, hours
Change
+28%
+13%
+148%
+25%
+30%
Before the project Throughout the project
120 employees at The Copenhagen Municipality had access to Endomondo for three months
Both active and inactive participants increased physical activity level - inactive by factor 2,5
Note: Based on a project with The Copenhagen Municipality in fall, 2008.
Source: http://www.flickr.com/photos/matisok/75144313/
Contact:
Christian Birk, co-founder
p: +45 2219 3737
Welcome to sign up at
www.endomondo.com