Tamil NaduThe Land of Enduring Heritage

Tourism India: Most Visited Metropolitan Cities of IndiaNew DelhiMumbaiKolkataBengaluruChennaiAhmedabadHyderabadPune

Destination Choosing TrendDomestic International1.41 Crore Travellers56 Crore Travellers

Tamil Nadu: 9 Crore Visitors (17.5%)

Tamil Nadu: 20 lakh Visitors(14.4%)Source: Incredible India Annual report 2008Andhra Pradesh: 13 Crore Visitors (23.6%)

Uttar Pradesh: 12 Crore Visitors (22.2%)Delhi: 23 Lakh Visitors (16.6%)Maharashtra: 20 Lakh Visitors(14.6%)

To make Tamil Nadu, the MOST VISITED state in India!

By going back to the basics!BUT HOW??!?!?!?What is Our Aim ?

Advertising BrandingConceptualization!

Which is the first zoo in India?Which international border in the world is less than 50 yards?If Ads don't pay, then answer these questions...

The answers to these questions lie in AdvertisingIf you don't hear about it.......You don't know it!

So...What is the Brand? Tamil Nadu

And the concept is...HOT...HOTTER...HOTTEST!

HOTBeachesFoodBackwatersHill stationsWaterfallsResorts

HOTTERPeopleEducationHospitalityInfrastructureFilm Industry

Medical TourismTemples

HOTTEST Culture LanguageLiteratureFestivalsMusicDanceArts

So How Do We Advertise?Using the two most invasive mediums in the worldInternetMobile

We may have invented the

ZeroBefore we conclude...We would like to remind you

But we are heading towards being

NUMBER ONE

THANK YOU!