Enabling New RFID Communication Opportunitieswith EPC Network Services

Tony RutkowskiVice President

VeriSign Communication Servicestel: +1 703.948.4305

mailto:trutkowski@verisign.com

RFID and Telecommunication ServicesSophia Antipolis, France

25 May 2004

DATA BASE forum

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Outline

What are the RFID communication opportunities for telecommunication providers?

What are EPC network services?

Why are they important?

What is VeriSign providing?

How do the services work?

Emerging developments and opportunities

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New RFID Communication Opportunities

ObjectInformation

Object Applications

RFID enabledObject Data

Internet

EPC NetworkServices

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Value proposition for communication service providers

Telecommunication provider external customer services● Internet services● Security services● Applications

Telecommunication provider internal enterprise management● Supply chains● Inventories● Fraud management● Assistance to law enforcement

Infrastructure enabling services● EPC Network Services

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EPC Network Services

What is the EPC Network?● Infrastructure that leverages the Internet for management and application of RFID

product data● Will drive new generation of supply chain management applications enabled through

sharing of serialized, item-level product information

The EPC Network is how trading partners will utilize RFID-driven product data to Find, Connect and Transact Securely in the evolving supply chain

So what?• Delivers full supply chain visibility enabling “Track & Trace” of products

• Improves effectiveness and efficiency of supply chain

• New applications such as:+ Product Recall+ Counterfeit Reduction+ Diversion+ Reconciliation of Shipping & Receiving

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EPC Network Services - central to bridging technology and applications

EPC Services Value Chain

HardwareMiddleware/ Device Mgmt

EPC NetworkServices

Data& Information Management

Strategy/Consulting

BusinessApplications

EnterpriseApplication

Integration

• Business Process Integration

• Solution Framework

• Network Setup and Physics

• Tags

• Readers

• Label Printers

• Event Monitoring

• Data filtering

• Device Health

• Policy Management

• Directory Services

• Discovery Services

• Authorization/ Authentication Framework

• ProductCatalog and Attribute Management

• Data Synchronization

• ETL Services

• Legacy Application Integration

• Supply Chain Execution

• ERP

• Warehouse Management

• Store Management

• Distribution Management

System Integration and Solution Delivery

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Internet - EPC network parallels

DNSAuthoritative system that routes requests for Web sites and email

ONSAuthoritative record of manufacturers that

routes requests for product information

Web SitesResource that contains information

on a particular topic

EPC Information ServicesResource for specific information about a

product, e.g. date of expiration

Search EnginesA tool for finding Web sites

on the network

EPC Discovery ServicesA tool for finding EPC Information Services

on the network

Internet EPC Network

Security ServicesProvide trusted access control and

information sharing

EPC Trust ServicesProvide security and access control

for EPC product data

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VeriSign Selected to Operate Root Directory for Electronic Product Code (EPC) Network

Highly Scalable, Secure and Global Network Directory Service will enhance the application of RFID in the Supply Chain

MOUNTAIN VIEW, CA, January 12, 2004 -- VeriSign, Inc. (Nasdaq: VRSN), the leading provider of critical infrastructure services for the Internet and telecommunications networks, announced today it has been selected by EPCglobal to operate the authoritative directory for the EPC Network. The EPC Network is a system that leverages the existing Internet infrastructure to create a low-cost, standards-based set of services for trading partners to use RFID to discover and share product information throughout the supply chain.

Electronic Product Codes (EPC) are unique numbers that can be assigned to identify individual items in the supply chain. These numbers are embedded in tiny Radio Frequency Identification (RFID) tags, which transmit the EPC to nearby antennas without requiring traditional line-of-sight scanning, making it easier to track products as they move through the supply chain. Through use of the EPC network, businesses can become more efficient and productive in logistics, inventory management and product placement.

Support for Transformational Infrastructure

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Ultra robust infrastructureONS built atop robust, proven infrastructureEnables Internet Users to reach Web sites and send e-mail . . . 12 billion times a dayGlobal constellation of 13 data centers—fast, redundant secure and scalable up to 100 Billion queries per dayProtocol flexibility to handle multiple applications

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Critical EPC Network Service Offerings

Authoritative listing of manufacturers participating in EPC Network.

Managed service for Local ONS, the authoritative listing of products for a given manufacturer.

Hosted data repository that contains serialized product information for individual trading partners.

Provides “track and trace” services that enable discovery of multiple EPC Information Services across the supply chain that have serialized product information.

Provides authentication and authorization services for trading partner networks.

Suite of trusted 3rd party directory services that enables secure, real-time discovery and sharing of product data

Root ONS

Managed ONS

EPC Information Services (EPC-IS)

EPC Discovery Service

EPC Trust Services

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Introduction to the EPC Network

EPC Network

RetailerManufacturer

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1. EPC lifecycle begins when a Manufacturer tags the product

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1. EPC lifecycle begins when a Manufacturer tags the product

EPC Network

Introduction to the EPC Network

ManufacturerRetailer comonsepc4740018559EPC

comverisignvndsdsDomain Name

Top level2nd level3rd level4th level Syntax

Manufacturer ID identifies supplier as Gillette

Object (product) Class identifies as Mach 3 razor (12 pk)

. . .

. . .

Electronic Product Codeurn:epc:sgtin:47400.18559.1234

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Identification on Bar Codes

Identification for Serialized Information

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2. Manufacturer records product information (e.g., manufacture date, expiration date, location) into EPC Information Service

3. EPC Information Service registers EPC “knowledge” with EPC Discovery Service

Introduction to the EPC Network

1. EPC lifecycle begins when a Manufacturer tags the product

EPC Network

1

2

3

RetailerManufacturer

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Introduction to the EPC Network

EPC Network

5. Retailer records “receipt” of product into EPC-IS

6. Retailer’s EPC-IS then registers product “knowledge” with EPC Discovery Service

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5

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4. Manufacturer sends product to Retailer

RetailerManufacturer

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EPC Network

RetailerManufacturer

8

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Introduction to the EPC Network

8. Manufacturer’s Local ONS is queried for location of EPC-IS

7. If Retailer requires product information, Root ONS is queried for location of Manufacturer’s Local ONS

RetailerApplication

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Introduction to the EPC Network

EPC Network

RetailerManufacturer

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RetailerApplication

9. Retailer queries Manufacturer EPC-IS for desired product information (e.g., manufacture date, expiration date, etc.)

<10milliseconds

TotalTransaction

Time:

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Introduction to the EPC Network

EPC Network

RetailerManufacturer

RetailerApplication

EPC Trust Services offer the ability to accurately authenticate the identities of supply chain members before they get on the EPC Network

• Identify partners • Enforce data access policies• Encrypt product data

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Emerging developments and opportunities

● RFIDs and the EPC Network will have a transformational impact on communication services business

● RFIDs and the EPC network are at a stage similar to the Internet circa 1993/1994

● Directory and Security services needed for network to reach its potential● Once the infrastructure in place, network usage climbs dramatically

over 5 - 7 years

● 2004/2005 focus:● Launch suite of directory and security services for the EPC Network● Seed the market for growth

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References

EPCglobal, http://www.epcglobalinc.org/

V1.0 Specifications, http://www.epcglobalinc.org/standards_technology/specifications.html

About the EPCglobal Network, http://www.epcglobalinc.org/about/about_epc_network.html

VeriSign EPC Network Services, http://www.verisign.com/nds/directory/epc/index.html?sl=070407