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EMV: Global, interoperable standard for secure payment cards using chip technology. R U

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All card brands have released plans for EMV adoption in the USA.

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Issued a roadmap to EMV in January 2012 to align all industry groups in the implementation of EMV. MasterCard Liability Shift October 1, 2015 In August, announced a roadmap to accelerate EMV migration in contactless and contact chip technology. Visa Liability Shift October 1, 2015 In July, announced a roadmap to advance EMV chips for all merchants, processors and issuers. Amex Liability Shift October 1, 2015

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What does Liability Shift Mean?

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Point of Sale: EMV Ready? c Payment Card: EMV CHIP? X Liability Breakdown* After the EMV *After the EMVDeadline Merchant liable for ANY fraud. c Card provider liable for ANY fraud. X Shared liability, normal rules apply c

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Big banks are issuing EMV travel cards for international travelers. Retailers such as Wal-Mart, Best Buy and Home Depot are beginning EMV change McDonalds and Nordstrom are working towards EMV

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of point of sale terminals are projected to by EMV equipped prior to the liability shift in 2015. 70%

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Will YOU be EMV Ready when they are?

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What exactly is EMV? A Chip Card Chip & Pin A Smart Card

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EMV Card Basics A card that is embedded with a microprocessor chip. An EMV card can be used with a signature or a PIN. EMV technology reduces fraud that can occur with just the magnetic stripe EMV is the global standard for payment cards.

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EMV Adoption Around the World of European countries have completely converted to EMV 94% EMV adoption rate in Canada, Latin American and the Caribbean 76.7% EMV conversion in Asia Pacific 54% USA is the last of the G12 Countries to adopt the EMV international standard

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If youve traveled abroad lately, you may have encountered a problem. European self-service kiosks in train stations do not accept a magnetic stripe and most require a PIN. Many foreign merchants have abandoned the technology needed to process a magnetic stripe card.

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The American Cardholder Experience Traveling ABROAD Foreign merchants turn away customers with magnetic stripes US travelers are easily spotted as tourists US Banks lost $447 million revenue due to problems with cards abroad Rejected cards cause embarrassment & inconvenience Aite Group

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The Magnetic Stripe Card contains static info easily lifted or skimmed by fraudsters. EMV dramatically reduces fraud. Since EMV, fraud losses are down 36 - 43% across Europe. Without EMV assimilation, the US will become an easy target for fraud. The cost of EMV implementation could be quickly recovered in gains from a lower overall card fraud rate. EMV Reduces Fraud

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Why is EMV so secure? EMV Transactions involve dynamic digital data that is extremely secure not static. A PIN verifies that the consumer is indeed using his or her card.

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EMVs two authentication options combat fraud: Chip & Pin Chip & Signature

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In the American EMV roll out, all cards will have a chip & magnetic stripe Dual-Operability

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A Typical EMV Transaction Payment Method Verification Authentication How it Works! Online or Offline Contact Contactless or Chip & PIN Chip & Signature or

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Levels of EMV Chips 3 FDA No Cryptology Less expensive Most practical to start in the USA DDA More complex chip Cryptology More Features CDA Most complex Cryptology Most Features Most expensive chip

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First Wave of EMV in America Simple chip with less complexity Chip, Signature & Stripe implementation Many processors arent supporting PIN yet Not all POS merchants ready for PIN either

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MasterCard and Visa have recommended a basic profile for the American EMV conversion: Chip & Signature Online Authentication Maintain Magnetic Stripe