EMPOWERING INDUSTRY WITH STRATEGIES,TACTICS, INFORMATION, OPPORTUNITIES

& CONTACTS THAT MAKE A DIFFERENCE

THE AUSTRALIAN SUPERYACHT & MARINE EXPORT INDUSTRY CONFERENCE

19-20 MAY, SANCTUARY COVE, QUEENSLAND, AUSTRALIA

ASMEX2015

REGISTRATIONS OPEN!BOOK NOW TO AVOID DISAPPOINTMENT AT WWW.SUPERYACHT-

AUSTRALIA.COM

DATES

19 -20 May 2015 (see social programme for full details and times)

OVERVIEW

The ASMEX Conference is the only platform providing opportunities for industry to gain up to date information on the state of the industry and where current opportunities lie to drive business. The conference held at the 5 star InterContinental Hotel at Sanctuary Cove, Queensland runs over 2 days, 19-20 May and includes a welcome function and the prestigious 2015 Australian Marine Export Industry and Superyacht Awards Gala Dinner.

The conference is conveniently organised to be held immediately prior to the Sanctuary Cove International Boat Show and the Gold Coast Marine Expo (21 - 24) ensuring maximum opportunity for all key industry exhibitors and stakeholders to attend.

VENUE

InterContinental Resort, Sanctuary Cove, Queensland

The resort reflects the grand and graceful architecture of a Queensland estate, unlike any other venue. The luxury resort is tucked within the beautiful surrounds of Sanctuary Cove and boasts a marina, acclaimed golf courses, one acre lagoon beach pool and lush garden landscapes. The resort is located approximately 50 minutes drive from the Gold Coast Airport and the Brisbane International Airport.

ACCOMMODATION

InterContinental Resort, Sanctuary Cove, Queensland

Delegate Room Rate 16-20 May $190 inc GST

Delegate Room Rate 21-23 May (during Sanctuary Cove International Boat Show) $350 inc GST

Visit the ASMEX webpage at www.superyacht-australia.com to book your accommodation.

MONDAY 18 MAY

Welcome Cocktail Party proudly sponsored by MUIR Winches 6.30pm - 8.30pm

Black Angus Bar & Grill Restaurant

TUESDAY 19 MAY

ASMEX Conference Day One 8.30am - 5.30pm

The Grange Terrace, InterContinental Resort

Gold Coast City Council Innovation Showcase (conference hours)

The Grange Terrace, InterContinental Resort

Conference Gala Dinner 7.15pm - 11pm

Incorporating the announcement of the 2015 Club Marine Australian Marine Industry Export & Superyacht Awards

MacArthur’s Ballroom, InterContinental Resort

WEDNESDAY 20 MAY

ASMEX Conference Day Two 8.30am - 2.30pm

The Grange Terrace, InterContinental Resort

THURSDAY 21 MAY

Sanctuary Cove International Boat Show 21-24 May

Aurora Global Logistics & AIMEX Networking Function AIMEX & Superyacht Australia Alley at Sanctuary Cove International Boat Show

SOCIAL PROGRAMME

KEY SPEAKERS

Martin Redmayne (UK)Chairman, Editor-in-Chief The Superyacht Report

Marnix Hoekstra (Holland)Creative Director Vripack

Alice HuismanManaging Director Royal Huisman

Paris Baloumis (Monaco)Group Marketing Manager OceanCo

AUSTRALIAN SUPERYACHT & MARINE EXPORT CONFERENCE – ASMEX 2015

Paris Baloumis (Monaco)Group Marketing Manager OceanCo

Mick KinleyCEO Australian Maritime Safety Authority

Jeroen Jeltes (Netherlands)Partner and CEO Belship BV

Wally Castro (Puerto Rico)President Wally Castro

Peter Busfield (New Zealand)CEO NZ Marine

TUESDAY 19 MAY 2015 – DAY 1: 8:30am – 5:30pm

Time Topic Speaker

8.30am Guest Arrival & Registration, Tea & Coffee

9.05–9.15am Welcome & Housekeeping Martin Redmayne – Master of Ceremonies Chairman, Editor-in-Chief, The Superyacht Report

9.15–9.25am Official Welcome to ASMEX 2015Where is the Australian Marine Sector heading?

Richard Chapman President, AIMEX

9.25–9.35am Official Address The Hon. Karen Andrews MPParliamentary Secretary to the Minister for Industry & Science

9.35–10.05am Overview of the global superyacht and marine industry and insights on trends and developments.

Martin Redmayne (UK) Chairman, Editor-in-Chief, The Superyacht Report

10.05–10.45am How the first creation of yachts will disrupt the second and allow us to create better boats in less time.Marnix J. Hoekstra, one of Vripack’s creative directors, will share with us their vision on global trends and changes they are studying through VriThink.com and how they believe these will affect the design and production of boats in the next 5 years.

Marnix Hoekstra (Holland) Creative Director, Vripack

10.45–11.30am Morning Tea

11.30–12.00pm Australia, ‘A unique, attractive destination on so many fronts’. Mark Stothard Director, Echo Yachts; Owner, True North & Photographer

12.00–12.35pm Innovative Thinking to Visionary Management. OceanCo’s keys to success in the global superyacht sector. Paris will also talk about the importance of branding and how to successfully market your business to the marine sector.

Paris Baloumis (Monaco) Group Marketing Manager, OceanCo

12.35–1.00pm New Zealand Marine Industry overview, the synergies with Australia and where we can work together to drive business down under.

Peter Busfield (New Zealand) CEO, NZ Marine

1.00–2.00pm Networking Lunch

2.00–2.20pm Q & A session. “Selling Australian built boats in the Caribbean”. How does Wally Castro see the Australian brand in comparison to other international brands? Buying trends on a global scale.

Wally Castro (Puerto Rico) President, Wally Castro

2.20–2.40pm AMSA Initiatives over the past 12 months. Making things easier for seafarers. Mick Kinley CEO, AMSA

2.40–2.55pm Accessing finance to grow your business internationally. Cathie Burrows Director, Alliances & Advisors, CME Export Finance and Insurance Corporation (Efic)

2.55–3.15pm Industry Forum & Discussion. Facilitator Martin Redmayne

3.15–3.45pm Afternoon Tea

3.45–4.10pm The Superyacht Sector in Asia Pacific - Working Together to Grow Bigger. Andy Treadwell (Singapore) Managing Director, Singapore Yacht Show

4.10–4.35pm Asia – developing emerging markets for superyacht ownership and operations, and rising demand for marina development in Asia.

Arthur Tay (Singapore) Chairman / CEO, SUTL Group of Companies

4.35–4.55pm Thailand – opportunities and challenges in the marine sector. Ben Giles (Bangkok, Thailand) Trade Commissioner, Austrade

4.55–5.25pm Keynote Presentation. Speaker to be announced

5.30pm Day 1 Concludes

7.15–11.00pm GALA DINNER incorporating the announcement of the 2015 Club Marine Australian Marine Industry Export & Superyacht Awards

PROGRAMME OVERVIEW

The following is an indication of the conference programme format detailing confirmed speakers.

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WEDNESDAY 20 MAY 2015 – DAY 2: 8:30am – 2:30pm

Time Topic Speaker

8.30am Guest Arrival - Coffee & Tea

8.45am Welcome & Housekeeping Martin Redmayne – Master of Ceremonies

8.55–9.35am The Royal Huisman story. What is their focus for the business and what has made it successful to date? Royal Huisman’s view on the global superyacht market and what opportunities are there for Australia.

Alice Huisman (Holland)Managing Director, Royal Huisman

9.35–10.10am Marketing for SME’s – Social media in the digital age.Changes to the media landscape and why social media and content is increasing in importance. Attendees will be provided with real content and social strategies that they can be implemented in to their business.

Joe SandsManaging Director, SMART McCann Worldgroup

10.10–10.35am Marina infrastructure supporting the Superyacht sector in Australia. What makes a successful marine precinct?

Steve SammesGeneral Manager, Gold Coast City Marina & Shipyard

10.35–11.00am Morning Tea

11.00–11.25am Q & A session: With over 2000 outlets in the Netherlands and Belgium, Belship BV imports and distributes to the marine leisure and commercial maritime industry. In this Q and A session, Jeroen will discuss what the opportunities are for Australia in the Netherlands and the European market. How do they go about finding new products/suppliers and what do they look for?

Jeroen Jeltes (Netherlands)Partner and CEO, Belship BV

11.25–12.00pm What is happening in the Commercial Defence marine sectors? Strengths, Weakness, Opportunities and Threats.

Commercial Defence Marine Industry Stakeholders

12.00–12.30pm Superyacht Globalisation – 74 metres in 74 Days. “How Australia has developed a growing influence on the global Superyacht market, including a case study of a major superyacht refit with emphasis on the refinishing of the vessel in an accelerated time frame.” The presentation will focus on a variety of key issues including Australian capability, innovation in refit practice, ability to meet budget and timelines, how to manage the crew during the refit.

Steve FisherRivergate

Peter LukeSuperyacht Solutions

12.30–1.05pm Closing Keynote Presentation: Mark Richards will share his journey both as the Founder of Palm Beach Motor Yachts and as the CEO of Grand Banks and his views of the Australian market and the global opportunities. Mark will also be sharing a brief insight into skippering Wild Oats XI for the Sydney Hobart race and his winning formula of Leadership, Decision Making and Team Work.

Mark RichardsFounder, Palm Beach Motor Yachts CEO, Grand Banks Yachts & Skipper, Wild Oats XI Sydney to Hobart

1.05pm Closing Remarks for ASMEX 2015. Martin Redmayne – Master of Ceremonies

1.15pm – 2.30pm Networking Lunch

PROGRAMME OVERVIEW (CONT.)

TO BOOK YOUR PLACE OR FOR MORE INFORMATION GO TO:WWW.AIMEX.ASN.AU/EVENTS/ASMEX-CONFERENCE