employer branding case study: call center

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case study Surge Hiring: Call Center CHALLENGE A national retail, repair and services company in the recreation industry needed to quickly open a full service, 24/7 call center but their reputation as an employer was damaged due to layoffs. In addition, there were two well-established call centers in the area competing for talent. SOLUTION Recognizing that the talent competitors used traditional recruitment approaches focused on salary and hours, we devised an approach to go to market with an employer branding campaign focusing on culture, mission and “why it’s better” messaging. Tactics included: Employer brand PR campaign including media placement of executive interviews, connecting with local schools and working with local employment agencies Internal training and an employee referral program Integrated recruitment advertising and marketing campaign including print and radio advertising, collateral materials and application kiosks IMPACT Filled every position within two weeks of opening Created a talent pool that was used when the call center expanded, reducing talent acquisition costs DavidGroup.com The David Group Inc. All rights reserved. Ref 15 – 120 workforce communications HR’s ad agency.

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case study

Surge Hiring: Call Center

CHALLENGEA national retail, repair and services company in the recreation industry needed to quickly

open a full service, 24/7 call center but their reputation as an employer was damaged due

to layoffs. In addition, there were two well-established call centers in the area competing

for talent.

SOLUTIONRecognizing that the talent competitors used traditional recruitment approaches focused

on salary and hours, we devised an approach to go to market with an employer branding

campaign focusing on culture, mission and “why it’s better” messaging.

Tactics included:

• Employer brand PR campaign including media placement of executive interviews,

connecting with local schools and working with local employment agencies

• Internal training and an employee referral program

• Integrated recruitment advertising and marketing campaign including print and

radio advertising, collateral materials and application kiosks

IMPACT• Filled every position within two weeks of opening

• Created a talent pool that was used when the call center expanded, reducing

talent acquisition costs

DavidGroup.com

The David Group Inc. All rights reserved. Ref 15 – 120

workforce communications

HR’s ad agency.