Here’s how it works!

World ClassRecruitment Marketing

WORLD CLASS RECRUITMENT MARKETING

IN PARTNERSHIP WITH

”Join our 8 week training program if you want to start working with

reruitment marketing in a long-term, well-structured and strategical way.

We provide the tools and framework to make you a specialist!”

”The best way to work with

Recruitment Marketing!”

Unique insightsThe course will give you skills, tools and

knowledge needed to build your

recruitment marketing strategy,

execute it and measure your results.

Meet the expertsThere will be two in-person meetings

with well known and inspirational industry

experts

Flexible studies8 weeks of

e-Learning that can easily fit around work

commitments. The course includes 2-5 hours of study per

week.

Alumni networkThe course will

give you access to a unique international network of fellow professionals that

share knowledge and best practices.

CertificateWhen you have completed the

course you will hold a unique certificate,

giving you the world’s highest regarded

qualification within the field of Employer

Branding.

- Richard MosleyAdvisory board, Employer Branding Academy

World Class

Recruitment Marketing

Professional!

+ + ++ =

WORLD CLASS RECRUITMENT MARKETING

IN PARTNERSHIP WITH

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World Class Recruitment Marketing starting February 2017!

WORLD CLASS RECRUITMENT MARKETING

IN PARTNERSHIP WITH

Strategic Human Resources is a key to success no matter what industry you are in, but one that’s becoming ever more complex. The training at the Employer Branding Academy gives you a unique and highly in-demand skillset, enabling you to engage and attract talent, whilst also aligning your work to your organisation’s business objectives. Since its inception in 2014, the Academy has welcomed participants from over 40 different nationalities and from more than 300 of the world’s largest and most progressive employers.

What is Employer Branding Academy?A dynamic blended format course that provides the important link between business objectives and recruitment needs and certifies HR, Talent and Mar-keting professionals in the field of recruitment marketing. The World Class Recruitment Marketing course provides participants with the knowledge, practi-cal skills and expertise needed to devise an effective recruitment marketing strategy and to leverage communication channels to the full.

Training Goal Successful completion of this course means learning how to devise a strategy

for, how to build and subsequently to measure the impact of your organisation’s recruitment marketing. The course teaches a proven framework that will not only allow you to create winning recruitment messaging, but will allow you to fully realise the potential of the integrated candidate journey or experience.

Format weeks of eLearning, including two face-to-face meetings and a mid-term webinar. An online only version of the course is also available. With a flexible weekly commitment of between 2-3 hours’ private study, this course will easily fit around even the busiest working schedule.

Certification Upon completion of the e-learning training, as well as a certification project,

you will receive a globally recognised certification diploma and a digital certifi-cation badge. As well as membership to an exclusive alumni network.

Kick-off date:Stockholm – Feb 16th

Final Certification Day:

Stockholm – Apr 24th

WORLD CLASS RECRUITMENT MARKETING

IN PARTNERSHIP WITH

The course covers these main areas of study:

• MODULE 1 - SETTING THE FOUNDATION

Creating a strong link between your recruitment marketing efforts and the business objectives. - Defining your workforce needs and specific target group focus based on your business objectives- Reviewing your employer brand and channel mix.- Setting your recruitment objectives and KPIs

• MODULE 2 - CRAFTING YOUR RECRUITMENT MESSAGING

Ensuring that your recruitment messaging will have the best possible impact in your target audiences.- Understanding the EVP and the employer brand framework- Defining your target talent profiles- Develop your target talent messaging and your content marketing- Managing internal stakeholders

• MODULE 3 - NAILING THE CHANNELS

Optimizing the usage of different media channels with the purpose of creating best possible impact for as little money as possible.- Getting the latest media trends- Optimizing the career site and the Applicant Tracking System- Maximizing your employee referral program)- Using advertising, paid media, search engines and other channels

• MODULE 4 - CREATING A GREAT CANDIDATE EXPERIENCE

Develop a candidate experience that is fully aligned with your brand promise.- How to conduct interviews and assessments- Usage of Talent Relationship Management Systems- Conducting a touch-point analysis- Excel your onboarding

• MODULE 5 - PUT YOUR NEW SKILLS TO PRACTICE

Start using the knowledge and tools you have acquired during the course. - The last module is a real case challenge where you apply your knowledge, tools and structure in a final exercise. It will be presented live during the final certification day where you will receive useful feedback from our experienced recruitment marketing specialists.

Richard MosleyVice President Strategy,UniversumAuthor: The Employer Brand (2005) & Employer Brand Management (2014)

Petter NylanderGlobal CEO,Universum

Claes PeyronCEO, EmployerBranding Academy,(Former Global Head of Insights, Universum)

Advisory Board

“As I dig deeper and deeper into the content of the E-learning platform the more I love it. A striking example how learning can be transferred. It’s a fabulous instrument to beneficially learn, prove and practice! Like the medial mix that allows me to fine tune my experience.”

Conducted on our highly acclaimedeLearning platformThroughout this eight-week program you will work through five modules on our interactive eLearning platform, which has been designed for a fun and engaging learning experience. The online platform combines an extensive mix of theory, interactive exercises, tools, templates and case studies – both in the form of text and video. The eLearning platform Take advantage of the many great features built into the Learning platform, including: • A personal toolbox where you can download useful and practical tools and templates for future use• A ‘dig deeper’ feature that allows users to access further information on many of the topics, taking your learning even further. • Inbuilt exercises and recap tests that gives you the opportunity to crystalize your knowledge before moving on to the next module.

CompletionAfter finishing the course you will be an expert in: • The importance of Recruitment Marketing• Understanding how Recruitment Marketing relates to the Employer Brand• Crafting a clear and effective candidate journey• Recruitment Marketing best practices • Building a Recruitment Marketing strategy from start to finish

Access and support 24/7 from a dedicated team

WORLD CLASS EMPLOYER BRANDING

IN PARTNERSHIP WITH

- Kirsten KunertStrategic Communications Manager, Clariant

“I would describe my training at the Employer Branding Academy as world-class professional development + mentoring + networking. Not only was the curriculum engaging and full of robust information, but there was an obvious team of world-class branding experts there to assist you in every step of the program. The professional relationships that I developed

during the training are continuing to support me and my career in this new and exciting field of

employer branding.”

”Signing up and attending the Employer Branding Academy was one the most important steps in my professional life and to which I always gladly will look back to and remember. Not only did I learn so much, I also met won-derful new colleagues and am happy to remain in contact with many of them via our LinkedIn group, exchanging on hot topics around Employer Branding.”

”Employer Branding Academy provided me a great chance to refresh my knowledge of EVP

by systematic courses and training. It helps me to review my work and find more improvement area. Also, this professional training broadens my network and benefit to my career. The

instructors did fantastic work and I am very grateful.”

- Nadine Wiegratz Expert Employer Branding, METRO AG

- Sherry F WangAssociate Director, China Talent TeamEY

- Lee Ann CimpermanPresident & Chief Branding StrategistTalentLumen

A selection of companies that

participated. Globally there are over 300

alumni companies...

WORLD CLASS EMPLOYER BRANDING

IN PARTNERSHIP WITH

Here is what some of our 400+ alumni are saying about us 4.6 / 5

9/10

Overall satisfacation

Would recommend to a colleague/friend

€2695

All training literature in print and on eLearning platform

Certification Diploma and digital badge platform

Membership of the EB Academy Alumni Network, for continuous best practice sharing

1 full day starting seminar in designated city

1 full day certification seminar and dinner in designated city

1 Halfway webinar hosted by Richard Mosley

Access and support 24/7

Price

WORLD CLASS EMPLOYER BRANDING

IN PARTNERSHIP WITH

Want to register? Send us an e-mail with your company name, title, e-mail and phone number to team@employerbrandingacademy.com or register at employerbrandingacademy.com/signup

Timeline

International What’s included?

Kick-off day

Feb 16th Week 1-4 Week 5-8 Apr 24th

Modules 1-2 Halfway webinar Modules 3-4 Certification

The live programme will lead you through the full course and put you face-to-face with passionate and inspirational

experts, as well as a group of your industry peers

1 2 3 4

World Class Recruitment Marketing

Mar 17th