employer branding

EMPLOYER BRANDING

Elif Yılmaz – HR Consultant

Agenda

What is Employer Brand?

What is EVP?

Employer Brand Strategy

Employer Branding Framework

Common Metrics Used to Measure ROI

What is Employer Brand?

“Your brand is what other people say about you when you are not in the room”

- Jeff Bezos, Founder&CEO Amazon.com

What is Employee Value Proposition?

Understand the business needs Define and

understand the main target groups

Optimize the employer value

proposition

Select KPIs and set objectives

Define an optimal communication

mix

Create an annual plan

Develop communication

ideas

Execute and follow-up

Internal Employer Brand Strategy

Employee Engagement

Values

Employee Lifecycle

Rewards&Recognition

Corporate Brand

External Employer Brand Strategy

Career Website

Social Media

Sponsorships, conferences, events

Employer Ranking Sites

Employer Brand Videos

Some Popular Employer Brands

Work / Life Balance Innovative Company / Technology Family / Community Oriented Fun Work Environment Attractive Salary & Benefits Packages Training & Personal Development Green / Environmentally Conscious Career Growth / Opportunity

Source: www.employerbrandinginternational.com

Employer Branding Initiatives


Most Effective Employer Branding Initiatives


Employer Brand Communications


Major Benefits

Common Metrics Used To Measure ROI

Internal

Retention Rate

Employee Engagement

Number of Applications

Cost per Hire

Employee Referral Rates

Profit per Employee

Social

Followers / By Segment

Shared Content / Retweets

SEO Rankings

Google Analytics

Elif Yılmaz [email protected]

mailto:[email protected]




employer branding

Business