Problem statementStakeholder

NEEDS A WAY TO

(describe person using empathetic language) (needs are VERBS)

DO

SAYTHINK

FEEL

BECAUSE

InsightNeed

STAKEHOLDER

Insights

Design Thinking Action Lab 2013

Vicky an intelligent but emotional and sensitive individual

Was comfortable with known friends but not with

unknown colleagues

School was a short term commitment

It was easy to find trust at school but difficult to find

at work

Nobody would judge anyone at school but at

work you’re always being judged

Guidance and mentorship were readily available at school but not at

work

Work took getting used to, school was

easy

Spent time like-minded people

Go out of the way to network and meet people

Followed benchmarks and goals set by someone else

Took advantage of the hiring program to learn more

about work

Struggled to find trust and guidance at work

When placed in a somewhat familiar

simulated and open environment at work,

stakeholder finds it easy to find trust in others Fear and self-control take

over when in an unknown setting

Stakeholder feels conformable when allowed to set own expectations and

benchmarks

Should find a third neutral space between work and school that will help fill the

gap in transition.

To bridge the gap between two places,

stakeholder needs to find comfort in knowing that

that he/she fits the culture of the company and that all expectations are met

Needs a ready and constantly available

source of trust and deep network to feel a sense of community or belong to a

team.

gather, identify and learn about the culture and people at all the

potential companies or work places

this will ensure a good fit and professional success at the new company with least amount of

disappointments