emotional response calculated

19
A2 English Media Studies Katharina Koja Doretea

Upload: lauciz

Post on 27-Jun-2015

235 views

Category:

Documents


1 download

TRANSCRIPT

Page 1: Emotional Response Calculated

A2 English Media Studies

Katharina KojaDoretea

Page 2: Emotional Response Calculated

“Emotional Response… Calculated”

With a focus on the medium of film, and the issues of advertising and consumerism, students explore the following guiding questions:

• How does the media sell images and values, and how influential is this in shaping consumer identities?

• How are audiences manipulated into being consumers?

After reading Jean Kilbourne’s Can’t Buy My Love, as well as analyzing many other viewpoints from various videos, and finally, studying “Advertising” in Art Silverblatt’s Media Literacy: Keys to Interpreting Media Messages 3rd Ed. Students explore the emotional appeals used to spur consumerism. In particular, they use The Walt Disney Company as a case study to highlight the way in which Walt Disney movies highly emotional content sparks sympathy in the target audience – children. This is then transferred, through the “nag factor” among other marketing strategies to parents and their consumer habits. In short, they look at merchandising versus entertainment.

Page 3: Emotional Response Calculated
Page 4: Emotional Response Calculated
Page 5: Emotional Response Calculated
Page 6: Emotional Response Calculated
Page 7: Emotional Response Calculated
Page 8: Emotional Response Calculated
Page 9: Emotional Response Calculated
Page 10: Emotional Response Calculated
Page 11: Emotional Response Calculated
Page 12: Emotional Response Calculated
Page 13: Emotional Response Calculated
Page 14: Emotional Response Calculated
Page 15: Emotional Response Calculated
Page 16: Emotional Response Calculated
Page 17: Emotional Response Calculated
Page 18: Emotional Response Calculated
Page 19: Emotional Response Calculated