Sharpie Write out loud!

Emily Prog NMDL Section 704

Sanford Ink Company Worcester, Massachusetts Bold, Creative, American

Goal: Increase holiday

season sales

Target Audience - Adult females - Aged 30-55 - Disposable

income

How do you use Sharpies?

DIY with Sharpie Pinterest contest

Twitter mini

contest

Newsletter subscriptions

“Sharpie Draw” - Smartphone application - Win prizes – trips with family! - Feature in newsletter

“#SharpieMakesMe __________.”

- Google AdWords - Pay Per Click - Social Media Entries

Measure Success