emerging markets in india by ashok boddeda

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Page 1: Emerging markets in india by Ashok Boddeda

Page 1

Emerging Markets in INDIA

Page 2: Emerging markets in india by Ashok Boddeda

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Emerging Markets

Problem Demand Solution

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Problem

What is the Problem ?

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Problem

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Problem

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Problem

Selling a new car:

Come by manufacturer warranty

Selling a Used car:

No Manufacturer warranty

Customer piece of mind

Valuation of the vehicle

Vehicle history

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Problem

Created an “Ecosystem” :

VIN decoder

CARFAX (Vehicle History reporter)

Credco (Credit history)

Vehicle evaluation based on above parameter

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Used Mobiles Market in India

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Lack of Eco system

The real “Problem” for this issue is………

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Examples for robust “Eco-systems”….

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Existing players in the current market….

C2C sites:

B2C sites:

Used Mobiles

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Demand

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• Students, low income people, employees, high profile

• For every segment there is a phone.

• iPhone vs. Samsung (back in 2007 when it is released, iPhone has just one flavor which is 2G)

The Spectrum of Indian consumer market is very wide

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• Due to rapid development and technology change in the system

• Evolutions of the phone:

Normal phones to Smart phones

GPRS to Edge, Edge to 3G ,now 3G to LTE(4G)

What else can a phone could replace….May be your wallet

using NFC technology

Why there is “Demand”?

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Solution

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I. Invent the technology and let people use it. Ex: ipod and steves product

II. Identify the market needs and invent the technology

Any product line is categorized in two ways:

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Limitations of the solution:

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Two important components for the eco-system

Providing a platform for the customers Mobile certification process

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Two solution have been drafted:

Connect

the retailers.

VL Store like

Apple store.

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Seller StoreVerification

processCentral

Database

Seller’s perspective flow:

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Buyer's perspective flow:

Seller credited with money

Buyer Website Online Order Delivery

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Conclusion