Emerging Markets

Fashion CapitalsParis London MilanNew York

BRICsBrazilRussiaIndiaChina

TIMPsTurkeyIndonesiaMexicoPhilippines

MINTsMexicoIndonesiaNigeriaTurkey

From an economical perspective BRICs, a term coined by Jim O’Neill are countries which have seen a rapid growth in their economy in the past few years. MINTs on the other hand are countries which are predicted to grow in the future years, rapidly through the rise of people eligible to work. These spurts in the economy encourage people to want more, and because they want more they will in turn buy and appreciate luxury goods. In terms of fashion these countries have become hotspots for a growth in creative fashion awareness, their growth needs attention therefore they are making room for young creative in Britain and other fashion capitals to expand into and find work.

Prada Floating Exchange - When Prada decided to float the company it was Hong Kong that it went to. With a rapid growth in their economy and their appreciation for luxury good the Chinese were more likely to invest then western countries.

San Paulo - Suffering from an terribly obvious class divide where the rich are very rich and the poor are very poor, a certain exclusive department store is only accessible through a helicopter pad, or guarded parking areas.

European designers have been trying to break into the Brazilian market and cash into their thirst for luxury items. Versace have unveiled a capsule collection for Brazilian fast-fashion retailer Riachuelo and watched as the cash rolled in. Stella McCartney has also presented her second capsule collection for the brand C&A which sells exclusively in Brazil.

Moscow - Gum department store overlooking the Red Square is an elite store drenched in Russian history. Following communism it’s where the rich choose to indulge themselves in luxury items. Outside stand armed guard disallowing anyone in that may look troublesome or deemed inappropriate for the shopping department