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Digital Inclusion: The Brazilian experience Emerging Markets Priscila Grison

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Page 1: Emerging Markets

Digital Inclusion: The Brazilian experience

Emerging Markets

Priscila Grison

Page 2: Emerging Markets

WHATIS THE CORRECT

SIDE?

Page 3: Emerging Markets

About BrazilInternet in BrazilTelecoms in Brazil Digital Inclusion

Page 4: Emerging Markets

About Brazil5th biggest country6th largest economyPopulation: 191,790,0005,564 townsGDP:1,3 trillion

Source: IBGE

Page 5: Emerging Markets

10% earn 18X more than 40% poorest

Page 6: Emerging Markets

Demographics

Page 7: Emerging Markets

Telecommunications 200810 years of privatizationThe only sector that has no bottlenecks to economic development in Brazil.

Page 8: Emerging Markets

0

102030405060708090

100110120130

1998 2000 2002 2004 2006 1T2008

Fixed lines

Mobiles

Cable TV

Broadband

Page 9: Emerging Markets

Regulatory scenario changing

Page 10: Emerging Markets

Telecom Market

Gross Revenue: R$ 158,4 billions in 2007

6,2% of GDP

42,4% of Net Revenue are taxes

Brazil has the most expensive rates in Latin America.

Page 11: Emerging Markets

Amount of time spent on the web Brazil

France

USA

Japan

Australia

UK

Spain

Switzerland

Italy

22,5

20,1

19,3

19,1

18,2

16,4

15,5

15,2

14,4

Page 12: Emerging Markets

It’s not numbers…

It’s a cultural change

Page 13: Emerging Markets

Biggest community on Orkut28 million users

Page 14: Emerging Markets

Very active internet users

Page 15: Emerging Markets

13,9 million active usersMore than 40.000 twitters

52% read blogs daily 50% have already created a Blog75,7% belong to a social network

Page 16: Emerging Markets
Page 17: Emerging Markets

ConstraintsBroadband

access:8,3 million1/3 towns

Only 22,9 million have internet access at home.

Page 18: Emerging Markets

135 million mobiles in use

Page 19: Emerging Markets

2,8% use mobile web.

Is it a lot?

Page 20: Emerging Markets

More than 3 million mobile web users. Considering instant messaging and mail, it goes to 7,3%

Page 21: Emerging Markets

Technologies

GSM 115.486.494CDMA 15.660.581 TDMA, 2.858.369 WCDMA 775.938 CDMA 2000, 539.184

AMPS

TDMA

CDMA

WCDMA

GSM

CDMA2000

Still 10.414 analog mobiles

Page 22: Emerging Markets

Pre-paid

Pos paid

Pre-paid devices are popular.

ARPU: 20 Reais per month

81,03

18,97

Page 23: Emerging Markets

Personal device.

It’s my identity.

It’s a social symbol.

Page 24: Emerging Markets

Features most common

100%

68%

35%

33%

29%

15%

SMS

internet

Java

Bluetooth

Camera

MP3 Player

Page 25: Emerging Markets

30,5

25,36

24,92

15,483,7

Vivo

Tim

Claro

Oi

BrT

Brazilian market share

Page 26: Emerging Markets

Uses for digital inclusion

Canal Motoboy

Page 27: Emerging Markets

What more is needed?Clarity from regulatory bodiesBusiness models and pricing Education and awareness

Page 28: Emerging Markets

Conclusions

Page 29: Emerging Markets

Thank you!!!

[email protected]