embraer - innovation and technology

19
Embraer: Innovation and Technology José Serrador Neto Director, External Relations and Foreign Trade Policy XIV Japan Brazil Joint Economic Committee Meeting Salvador, August 9-10, 2011

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Presented by José Serrador Neto - Director, External Relations and Foreign Trade Policy of Embraer, during the XIV Brazil-Japan Joint Economic Committee Meeting, that took place in the city of Salvador, in Brazil, during august 9th and 10th of 2011.

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Page 1: Embraer - Innovation and Technology

Embraer: Innovation and Technology

José Serrador NetoDirector, External Relations and Foreign Trade Policy

XIV Japan Brazil Joint Economic Committee MeetingSalvador, August 9-10, 2011

Page 2: Embraer - Innovation and Technology

Aviation Challenges…Climate Change

Passenger Factors

SecurityATC Congestion

Peak Oil

SafetyFinancial Crisis

Page 3: Embraer - Innovation and Technology

… and the Technology Solutions

Comfort and Onboard Features Fast boarding patterns

New systems and installations New displays … .

Secure Aircraft Protection against short range missile attack Detection of abnormal trajectory to engage automatic control Biometry Systems …

New Aircraft Concept New Engines

New configurations Active drag reduction systems

Advanced materials … .

Operation in High-density Environment Pilot workload management & Single Pilot Advance integration with ATC 4D Trajectories …

Efficient Energy Management New sources Integrated management Electrical systems with high-reliability …

Safe operation Improved onboard weather systems and tools Human-machine integration …

Aircraft Life-Cycle Management Highly-integrated, multi-disciplinary

product Lean Development and Manufacture Low operational cost through health

management system Green Life Cycle (manufacture,

operation, maintenance and disposal) … .

Page 4: Embraer - Innovation and Technology

Customer SatisfactionBase of our entrepreneurial action

SUCCESSFUL BUSINESS

Aerospace Industry Fundamentals

High Tech & Innovation

QualifiedPeople

FlexibilityCashIntensiveness

Global Presence

Page 5: Embraer - Innovation and Technology

Innovation @ Innovation @ EmbraerEmbraer

Page 6: Embraer - Innovation and Technology

EMBRAER 170/190

120

160

Seat Capacity

40

80

0

Stage Length (nm)5000 1,000 1,500

30-70 SeatT’ Props

Right-sizing

Narrowbody Aircraft

37 -50 SeatERJ 135/140/145

2,000

Natural Growth

EMBRAER 170/190

120

160

Seat Capacity

40

80

0

Stage Length (nm)5000 1,000 1,500

30-70 SeatT’ Props

Right-sizing

Narrowbody Aircraft

37 -50 SeatERJ 135/140/145

2,000

Natural Growth

Innovation in Marketing

Oval Lite®

Product Innovation

Phenom™ 100

Processes Innovation

4 Dimensions of Innovation @ Embraer

Organizational & People Innovation

Core TeamProduct Development

. . . .

. . . .

Program Management

Quality

PartnersManagement

CommercialManufacturing

Aeronautics

Customer S

upport

Partners

Mgt

Systems

Wing

Empennage

Fuselage I

Integrated Product Teams(Functions Integration)

Design Build Teams(Physical integration)

Customer Support

With the Backbone of Technological Development

Page 7: Embraer - Innovation and Technology

Dimension (1): Product Innovation *(1/2)

Main design drivers for Light Jets

Commercial aviation experience

• A TRUE “clean sheet” design

• Premium comfort

• Outstanding climb and speed while maintaining short field performance

• Systems with next generation technologies that enable efficiency

• Designed for high utilization

• High availability

• Low operating cost

Phenom 300

Page 8: Embraer - Innovation and Technology

8

Spacious cabin

Four abreast seating:

No middle seat

Easy access to bins & seats

Fast boarding & deplaning

Large headroom

Superior ground service access and baggage handling

EMBRAER 170/190 Cabin is Superior to any Mainline Standards

FC 14/Nov/02

Double Bubble E-Jets

Dimension (1): Product Innovation (2/2)

Page 9: Embraer - Innovation and Technology

Segments Equipment

GCU1GCU1SA TCOM MI C but t on

S AT COM AUD b ut ton

AvionicsRaw material

Parts manufacturingParts manufacturing

Minor segmentsMinor segmentsassemblyassembly

Major Segments Major Segments assemblyassembly

PaintingPainting

Dimension (2): Process and supply chain (1/2)

Fuselage matching and Fuselage matching and equipment installationequipment installation

Final assembly

Page 10: Embraer - Innovation and Technology

“Dock” layout - 2008 Assembly Line – 2009 Assembly Line – 2011

Performance indicators May/2008 July/2009 Sep/2009 June/2010 Mar/11 Out/11

Number of positions 100% 50% 50% 33% 33% 33%

Cycle time (days) 100% 67% 56% 44% 44% 39%

Work in process (US$mi) 100% 50% 45% 42% 32% 32%

Number of non-conformity per a/c 100% 22% 5% 0% 0% 0%

Over time (% of work hours) 100% 15% 15% 2% 0% 0%

Process Innovation

3P Kaizen Example

Dimension (2): Process and supply chain (2/2)

Page 11: Embraer - Innovation and Technology

Number of Employees…

BRAZIL 16,002

USA 810 CHINA 59

FRANCE 257 SINGAPORE 63

(Not including employees in Brazil (Atech – 115 and Orbisat – 135) and JVs' employees in China (HEAI) - from 2003 on - and in Portugal (OGMA) - from 2005 on, these two sites have at the present time 213 and 1.500 employees, respectively)

PORTUGAL 3

17194

2155021843

1750314493

127891222711048103348302

6737449438494319

15192

6087

16853 17149

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010june/2

011

Dimension (3) : Organizational and People Innovation (1/2)

+17.000 Emplyees (+ 3100 engineers)Postgraduate

4%

Ph.D.2%

High School65%

Graduate29%

…minimum high school level

Page 12: Embraer - Innovation and Technology

12

Dimension (3) : Organizational and People Innovation (2/2)

0%

10%

20%

30%

40%

50%

60%

Level 1 Level 2 Level 3 Level 4

Engi

neer

ing

Man

Pow

er %

Engineering Experience

200052%

12%17%

19%

31%

18%

33%

18%

2007

Page 13: Embraer - Innovation and Technology

Dimension (4): Marketing Innovation (1/2)

B7

57

B7

37

MD

80

B7

37

B7

37

Seats25 50 75 100 125 150 175

+

70-110 seats

B7

57

B7

37

MD

80

B7

57

B7

37

B7

37

A3

20

A3

20

B7

57

B7

37

B7

37

B7

37

B7

57

A3

20

A3

20

MD

80

DC

9

B7

57

A3

20

MD

80

B7

37A

320

B7

37

A3

20

F10

0

Page 14: Embraer - Innovation and Technology

NYC - Mid-ManhattanNYC - Mid-Manhattan

NYC - Wall StreetNYC - Wall Street

June 2001June 2001

Dimension (4): Marketing Innovation (2/2)

Page 15: Embraer - Innovation and Technology

Evolution through Evolution through InnovationInnovation

The Backbone: Technological Development Program

Design for Manufacturing & Automation

Multidisciplinary Design Optimization

Collaborative Product Development

Design for Service

Advanced Aerodynamic Tools and Solutions

Fly-by-Wire CNS/ATM Avionics Systems

Airborne Software Development

Interiors Design & Comfort

Alternative Fuels

Energy Management

Advanced Structures –Composites / Metallic.

Smart Material, Morphing Structures

Aircraft Health Management

Noise & Emissions

Page 16: Embraer - Innovation and Technology

Technology Development Strategy

Technology Outlook

Technology TrendsR&T Initiatives; Public Policies;

Regulation.

Technology Needs

Prospective ScenariosGeopolitics; Economy; Energy; Infra-structure; Environment; Innovation.

Future Products ConceptsConfiguration; Features;

Performance; Technical Challenges.

Technology Development Strategy

Technology Agenda

Roadmap & Portfolio

Page 17: Embraer - Innovation and Technology

Policies: Aerospace industry

U.S. – “Aerospace will be at the core of America’s

leadership and strength in the 21st century.

CANADA – “As one of Canada’s key high technology sectors, the aerospace and defense industry is an important sector in the Canadian economy.

EUROPE - “Aeronautics is a key asset for the

future of Europe.

Page 18: Embraer - Innovation and Technology

Technological Development and the role of Governments• Given the high risk of innovation/technology development in Aerospace,

Governments play an important role in supporting new technologies development, mostly for pre-competitive R&D (low TRL)

• On the other hand, international competition is becoming increasingly hard as new entrants develop new aircraft. Several countries being supported not for pre-competitive R&D but in Launch Aid.

• Launch Aid distorts competition and, besides the fact that it is not WTO compliant, triggers a subsidy rush bringing to the market products that otherwise would not be launched.

• As the OECD Export Finance Agreement, Embraer advocates a “level playing field” in Government assistance for aircraft development providing that, competition is governed by market rules and not Government support.

Page 19: Embraer - Innovation and Technology