embraer - innovation and technology
DESCRIPTION
Presented by José Serrador Neto - Director, External Relations and Foreign Trade Policy of Embraer, during the XIV Brazil-Japan Joint Economic Committee Meeting, that took place in the city of Salvador, in Brazil, during august 9th and 10th of 2011.TRANSCRIPT
Embraer: Innovation and Technology
José Serrador NetoDirector, External Relations and Foreign Trade Policy
XIV Japan Brazil Joint Economic Committee MeetingSalvador, August 9-10, 2011
Aviation Challenges…Climate Change
Passenger Factors
SecurityATC Congestion
Peak Oil
SafetyFinancial Crisis
… and the Technology Solutions
Comfort and Onboard Features Fast boarding patterns
New systems and installations New displays … .
Secure Aircraft Protection against short range missile attack Detection of abnormal trajectory to engage automatic control Biometry Systems …
New Aircraft Concept New Engines
New configurations Active drag reduction systems
Advanced materials … .
Operation in High-density Environment Pilot workload management & Single Pilot Advance integration with ATC 4D Trajectories …
Efficient Energy Management New sources Integrated management Electrical systems with high-reliability …
Safe operation Improved onboard weather systems and tools Human-machine integration …
Aircraft Life-Cycle Management Highly-integrated, multi-disciplinary
product Lean Development and Manufacture Low operational cost through health
management system Green Life Cycle (manufacture,
operation, maintenance and disposal) … .
Customer SatisfactionBase of our entrepreneurial action
SUCCESSFUL BUSINESS
Aerospace Industry Fundamentals
High Tech & Innovation
QualifiedPeople
FlexibilityCashIntensiveness
Global Presence
Innovation @ Innovation @ EmbraerEmbraer
EMBRAER 170/190
120
160
Seat Capacity
40
80
0
Stage Length (nm)5000 1,000 1,500
30-70 SeatT’ Props
Right-sizing
Narrowbody Aircraft
37 -50 SeatERJ 135/140/145
2,000
Natural Growth
EMBRAER 170/190
120
160
Seat Capacity
40
80
0
Stage Length (nm)5000 1,000 1,500
30-70 SeatT’ Props
Right-sizing
Narrowbody Aircraft
37 -50 SeatERJ 135/140/145
2,000
Natural Growth
Innovation in Marketing
Oval Lite®
Product Innovation
Phenom™ 100
Processes Innovation
4 Dimensions of Innovation @ Embraer
Organizational & People Innovation
Core TeamProduct Development
. . . .
. . . .
Program Management
Quality
PartnersManagement
CommercialManufacturing
Aeronautics
Customer S
upport
Partners
Mgt
Systems
Wing
Empennage
Fuselage I
Integrated Product Teams(Functions Integration)
Design Build Teams(Physical integration)
Customer Support
With the Backbone of Technological Development
Dimension (1): Product Innovation *(1/2)
Main design drivers for Light Jets
Commercial aviation experience
• A TRUE “clean sheet” design
• Premium comfort
• Outstanding climb and speed while maintaining short field performance
• Systems with next generation technologies that enable efficiency
• Designed for high utilization
• High availability
• Low operating cost
Phenom 300
8
Spacious cabin
Four abreast seating:
No middle seat
Easy access to bins & seats
Fast boarding & deplaning
Large headroom
Superior ground service access and baggage handling
EMBRAER 170/190 Cabin is Superior to any Mainline Standards
FC 14/Nov/02
Double Bubble E-Jets
Dimension (1): Product Innovation (2/2)
Segments Equipment
GCU1GCU1SA TCOM MI C but t on
S AT COM AUD b ut ton
AvionicsRaw material
Parts manufacturingParts manufacturing
Minor segmentsMinor segmentsassemblyassembly
Major Segments Major Segments assemblyassembly
PaintingPainting
Dimension (2): Process and supply chain (1/2)
Fuselage matching and Fuselage matching and equipment installationequipment installation
Final assembly
“Dock” layout - 2008 Assembly Line – 2009 Assembly Line – 2011
Performance indicators May/2008 July/2009 Sep/2009 June/2010 Mar/11 Out/11
Number of positions 100% 50% 50% 33% 33% 33%
Cycle time (days) 100% 67% 56% 44% 44% 39%
Work in process (US$mi) 100% 50% 45% 42% 32% 32%
Number of non-conformity per a/c 100% 22% 5% 0% 0% 0%
Over time (% of work hours) 100% 15% 15% 2% 0% 0%
Process Innovation
3P Kaizen Example
Dimension (2): Process and supply chain (2/2)
Number of Employees…
BRAZIL 16,002
USA 810 CHINA 59
FRANCE 257 SINGAPORE 63
(Not including employees in Brazil (Atech – 115 and Orbisat – 135) and JVs' employees in China (HEAI) - from 2003 on - and in Portugal (OGMA) - from 2005 on, these two sites have at the present time 213 and 1.500 employees, respectively)
PORTUGAL 3
17194
2155021843
1750314493
127891222711048103348302
6737449438494319
15192
6087
16853 17149
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010june/2
011
Dimension (3) : Organizational and People Innovation (1/2)
+17.000 Emplyees (+ 3100 engineers)Postgraduate
4%
Ph.D.2%
High School65%
Graduate29%
…minimum high school level
12
Dimension (3) : Organizational and People Innovation (2/2)
0%
10%
20%
30%
40%
50%
60%
Level 1 Level 2 Level 3 Level 4
Engi
neer
ing
Man
Pow
er %
Engineering Experience
200052%
12%17%
19%
31%
18%
33%
18%
2007
Dimension (4): Marketing Innovation (1/2)
B7
57
B7
37
MD
80
B7
37
B7
37
Seats25 50 75 100 125 150 175
+
70-110 seats
B7
57
B7
37
MD
80
B7
57
B7
37
B7
37
A3
20
A3
20
B7
57
B7
37
B7
37
B7
37
B7
57
A3
20
A3
20
MD
80
DC
9
B7
57
A3
20
MD
80
B7
37A
320
B7
37
A3
20
F10
0
NYC - Mid-ManhattanNYC - Mid-Manhattan
NYC - Wall StreetNYC - Wall Street
June 2001June 2001
Dimension (4): Marketing Innovation (2/2)
Evolution through Evolution through InnovationInnovation
The Backbone: Technological Development Program
Design for Manufacturing & Automation
Multidisciplinary Design Optimization
Collaborative Product Development
Design for Service
Advanced Aerodynamic Tools and Solutions
Fly-by-Wire CNS/ATM Avionics Systems
Airborne Software Development
Interiors Design & Comfort
Alternative Fuels
Energy Management
Advanced Structures –Composites / Metallic.
Smart Material, Morphing Structures
Aircraft Health Management
Noise & Emissions
Technology Development Strategy
Technology Outlook
Technology TrendsR&T Initiatives; Public Policies;
Regulation.
Technology Needs
Prospective ScenariosGeopolitics; Economy; Energy; Infra-structure; Environment; Innovation.
Future Products ConceptsConfiguration; Features;
Performance; Technical Challenges.
Technology Development Strategy
Technology Agenda
Roadmap & Portfolio
Policies: Aerospace industry
U.S. – “Aerospace will be at the core of America’s
leadership and strength in the 21st century.
CANADA – “As one of Canada’s key high technology sectors, the aerospace and defense industry is an important sector in the Canadian economy.
EUROPE - “Aeronautics is a key asset for the
future of Europe.
Technological Development and the role of Governments• Given the high risk of innovation/technology development in Aerospace,
Governments play an important role in supporting new technologies development, mostly for pre-competitive R&D (low TRL)
• On the other hand, international competition is becoming increasingly hard as new entrants develop new aircraft. Several countries being supported not for pre-competitive R&D but in Launch Aid.
• Launch Aid distorts competition and, besides the fact that it is not WTO compliant, triggers a subsidy rush bringing to the market products that otherwise would not be launched.
• As the OECD Export Finance Agreement, Embraer advocates a “level playing field” in Government assistance for aircraft development providing that, competition is governed by market rules and not Government support.