embracing generational change
TRANSCRIPT
Embracing Generational Change Within Your Brand,
Culture, and Strategy
“The brand is the single most valuable piece
of the company.”
Steven Jobs
Embracing Generational Change Within Your Brand,
Culture, and Strategy
Embracing Generational Change Within Your Brand,
Culture, and Strategy
“Train people well enough so they can leave,
treat them well enough so they don’t want to.”
Richard Branson
Embracing Generational Change Within Your Brand,
Culture, and Strategy
“If you want to market to Millennials you
better darn well know how to engage the
Millennials that work for you.”
Ken Bator
Bator Training & Consulting, Inc.
Embracing Generational Change Within Your Brand,
Culture, and Strategy
The Formula for Business Success = B + C + S
Embracing Generational Change Within Your Brand,
Culture, and Strategy
The Formula for Business Success = B + C + S
Embracing Generational Change Within Your Brand,
Culture, and Strategy
The Formula for Business Success = B + C + S
Embracing Generational Change Within Your Brand,
Culture, and Strategy
The Formula for Business Success = B + C + S
Embracing Generational Change Within Your Brand,
Culture, and Strategy
The Formula for Business Success = B + C + S
Embracing Generational Change Within Your Brand,
Culture, and Strategy
The Formula for Business Success = B + C + S
Embracing Generational Change Within Your Brand,
Culture, and Strategy
The Formula for Business Success = B + C + S
Embracing Generational Change Within Your Brand,
Culture, and Strategy
The Formula for Business Success = B + C + S
Embracing Generational Change Within Your Brand,
Culture, and Strategy
Embracing Generational Change Within Your Brand,
Culture, and Strategy
Embracing Generational Change Within Your Brand,
Culture, and Strategy
Embracing Generational Change Within Your Brand,
Culture, and Strategy
Embracing Generational Change Within Your Brand,
Culture, and Strategy
Embracing Generational Change Within Your Brand,
Culture, and Strategy
Embracing Generational Change Within Your Brand,
Culture, and Strategy
Embracing Generational Change Within Your Brand,
Culture, and Strategy
Embracing Generational Change Within Your Brand,
Culture, and Strategy
Embracing Generational Change Within Your Brand,
Culture, and Strategy
“I just don’t understand what’s going on their heads!”
Embracing Generational Change Within Your Brand,
Culture, and Strategy
“They would rather be on unemployment or live with daddy than actually work.”
Embracing Generational Change Within Your Brand,
Culture, and Strategy
“The only way they can communicate with anyone is through text!”
Embracing Generational Change Within Your Brand,
Culture, and Strategy
“Yelp, Twitter, Facebook, loyalty programs! I remember when I didn’t have to do all this to get customers.”
Embracing Generational Change Within Your Brand,
Culture, and Strategy
A few stats:
• Over 75% of employees are disengaged from their employers. (Dale Carnegie study)*
• The mal-employment rate for college-educated workers under 25 years of age was 36% as of May 2013. (Center for Labor Market Studies at Northeastern University)**
*Forbes – Why Are So Many Employees Disengaged (1/18/2013)
**CNN Money - Recent college grads face 36% 'mal-employment' rate (6/25/13)
Embracing Generational Change Within Your Brand,
Culture, and Strategy
As some analysts have noted, just counting jobs isn't enough to paint a fully realized jobs picture. Since the recession, millions of working-age adults have entered the economy, all looking for jobs – about 15 million, according to the New York Times, noting that the labor participation rate is still below 63%.
The folks at the Economic Policy Institute concur, adding that even those stellar new numbers leave the U.S. economy with a deficit of about 7 million jobs. The Hamilton Project at the Brookings Institute charts the jobs gap every month, going so far as to compute how long it will take to close that 7-million job deficit. Even with a consistent monthly influx of 208,000 jobs, the gap will likely persist until August 2018. * *The Motely Fool - Is the Jobs Picture Finally Back to Normal? Not Really (6/14/14)
Embracing Generational Change Within Your Brand,
Culture, and Strategy
Embracing Generational Change Within Your Brand,
Culture, and Strategy
So what’s the answer?
Embracing Generational Change Within Your Brand,
Culture, and Strategy
Some good news
Embracing Generational Change Within Your Brand,
Culture, and Strategy
Embracing Generational Change Within Your Brand,
Culture, and Strategy
Embracing Generational Change Within Your Brand,
Culture, and Strategy
A few ideas:
• Adopt an “employees-first” mentality • “Happy Employees = Happy Customers”
• Market to staff first
• 86% of Moms and 90% of Millennials love cause marketing.
• Get everyone involved
Embracing Generational Change Within Your Brand,
Culture, and Strategy
A few ideas:
“Help them feel
good about
themselves,
and give them a
story to tell their
friends.”
- Felicity Guerin, Credit
Unions for Kids
Embracing Generational Change Within Your Brand,
Culture, and Strategy
Embracing Generational Change Within Your Brand,
Culture, and Strategy
Embracing Generational Change Within Your Brand,
Culture, and Strategy
Embracing Generational Change Within Your Brand,
Culture, and Strategy
A few ideas:
• Have some fun already!
Embracing Generational Change Within Your Brand,
Culture, and Strategy
A few ideas:
• Speak their language in a way that engages them.
Embracing Generational Change Within Your Brand,
Culture, and Strategy
A few ideas:
• Speak their language in a way that engages them.
Embracing Generational Change Within Your Brand,
Culture, and Strategy
A few ideas:
• Speak their language in a way that engages them.
Embracing Generational Change Within Your Brand,
Culture, and Strategy
A few ideas:
• Look past the stereotype when mentoring.
Embracing Generational Change Within Your Brand,
Culture, and Strategy
A few ideas:
• Look past the stereotype when mentoring.
Embracing Generational Change Within Your Brand,
Culture, and Strategy
A few ideas:
• Remember the “Seven Habits” – “Seek First to Understand, Then to be Understood.”
• The answer is in the “circle” not necessarily the business.
• “Train people well enough so they can leave, treat them well enough so they won’t want to.”
Embracing Generational Change Within Your Brand,
Culture, and Strategy
Kenneth C. Bator
Direct line – 630-854-6380
E-mail – [email protected]
LinkedIn – www:linkedin.com/in/kenbator
Twitter – twitter.com/kbator
Website – www.btcgroupinc.com
Embracing Generational Change Within Your Brand,
Culture, and Strategy
Embracing Generational Change Within Your Brand,
Culture, and Strategy
THANK YOU!
630-854-6380
www:linkedin.com/in/
kenbator
twitter.com/kbator
www.btcgroupinc.com