emarketer webinar: the future of us retail ecommerce
DESCRIPTION
Join eMarketer Principal Analyst Jeffrey Grau to learn about eMarketer’s new US retail ecommerce forecast, which predicts online retail developments over the next five years.TRANSCRIPT
©2011 eMarketer Inc.
M A R C H 2 4 2 0 1 1
The Future of US Retail Ecommerce
Presented by:
Jeffrey GrauPrincipal Analyst
Sponsored by:
©2011 eMarketer Inc.
Agenda
Online Sales
Online Shoppers
Online Buyers
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Online sales
Methodology:eMarketer benchmarks
against the US Dept. of Commerce, for which the last year measured was 2010.
The DoC excludes sales of travel, digital downloads and event tickets.
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Retail ecommerce sales have rebounded from the recession
Online sales will have 10.3% CAGR from 2010 to 2015
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Forecasters are closer in agreement than meets the eye
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Ecommerce is growing several times faster than store sales
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Ecommerce’s share of total retail sales is small but growing
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Consumers shop online for price, convenience and selection. These benefits are even more compelling during the holidays.
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Ecommerce growth engine: mobile commerce
58.2% CAGR
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Ecommerce growth engine: social commerce
93.4% US CAGR
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Ecommerce growth engine: daily deal sites
35.1% CAGR
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Other factors driving ecommerce growth
Sophisticated merchandising techniques: augmented reality, online videos, product reviews and recommendations
Operational excellence: cross-channel shopping features and same-day delivery of consumer goods
Improved customer service: fast shipping, easy returns and knowledgeable customer service agents
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Online shoppers
Definition:Internet users ages 14+
who have browsed, researched or compared products online within the past year but have not necessarily bought online
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Most internet users have discovered the benefits of online shopping
Online shoppers will have 3.1% CAGR from 2010 to 2015
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Online research is now a mainstream activity.
Even the most resistant consumers in each group have high usage rates.
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Consumers usually shop online to check prices, find a retailer and compare product features
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Consumers have honed their online shopping skills
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Smartphones are a relatively new (but increasingly important) research tool in the online shopper’s toolbox
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Online buyers
Definition:Internet users ages 14+
who have made at least one purchase online within the past year
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Seven out of ten internet users are online buyers
Online buyers will have 3.9% CAGR from 2010 to 2015
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Most online shoppers have stepped up to become online buyers
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Online retailers who help consumers overcome their resistance to online shopping will be rewarded with higher sales
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Ecommerce sales per online buyer is growing faster than online buyers
Spending per online buyer will have 6.2% CAGR from 2010 to 2015
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Women heavily outspend men in several large categories. Men are not nearly as dominant in any of the categories shown
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Online buying drops off at each end of the age spectrum
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Teen girls are buying online at higher rates
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The online buying rate rises going up the income ladder
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Lower income online buyers are having a greater impact on ecommerce
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Takeaways for retailers
Ask what are the friction points that hold back consumers from spending more on your site
Monitor visitor traffic to uncover demographic trends
Multichannel retailers should use the web to leverage their greatest asset—their stores
Internet pure plays should offer features that build on-site engagement
© 2011 IBM Corporation
IBM Coremetrics Benchmark Holiday Campaign
2010 Holiday Resource Page with links to Black Friday & Cyber Monday data: www.coremetrics.com/holiday10
Visit the Coremetrics Voice of Reason resource site: www.coremetricsvoice.com
Stay tuned for the 2011 Holiday Readiness Report coming in June!
For questions and more information, send an email to [email protected]
© 2011 IBM Corporation
Highlights A Decade of Expertise in Web Analytics
and Marketing Optimization Acquired by IBM in July 2010 Portfolio of Marketing Optimization
Applications built on top of a Unified Web Analytics Foundation
Leading Marketing Optimization Solution – World-class Customer Service
Delivering business value to over 2,100 global brands
Named Leader in Forrester WaveTM 2009. Top scores for:
Strategy Reference Client Strength Integration
Cyber Monday 2010 performance data: 1.48B server calls 99.9% system availability
Leadership
… Coremetrics Benchmark is the gold
standard in online retail performance data.
- Top Business Publication
Recognition
Coremetrics, an IBM Company
© 2011 IBM Corporation
B2BB2B
FinServFinServ
Travel & HospitalityTravel & Hospitality
RetailRetail
ConsumerConsumer
Delivering Value to Global Brands
© 2011 IBM Corporation
IBM Coremetrics Benchmark
• Over 1300 Online Brands Participate
• Aggregate Index– Compare against industry– Compare against peers
• 4 Verticals– Retail– Content– Financial Services– Travel
• 18 Sub-Verticals in Retail• Apparel• Health and Beauty• Department Stores• Jewelry• Sports Apparel and Gear• and 13 others
www.coremetrics.com/holiday10
© 2011 IBM CorporationIBM Confidential
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The Future of US Retail Ecommerce
Questions & AnswersRegistrants will receive an email tomorrow that includes a link to view the deck and webinar recording.
For more discussion, please join us after the webinar on LinkedIn. Search for the eMarketer Group and click on Discussions.
To learn about eMarketer Total Access please visit www.emarketer.com/productsor contact us: (800) 405-0844 [email protected]
Presented by:Jeffrey GrauPrincipal Analyst, eMarketer, Inc.
Sponsored by: