email marketing why do it and what is it

www.kurtjohansen.com

“How To Effectively Conduct Email

Marketing” and bank the lost cash you are leaving on the table

During this presentation you will learn: What you are permitted to do via email; The 2 legal requirements of every email marketing campaign; The 4 top marketing frustrations facing most businesses - and how to overcome them; The 7 REAL benefits email marketing brings to your business; How to use email marketing to bring in the extra dollars customers are willing to hand over; The 2 key elements to all email marketing campaigns.


BUT FIRST

Remember when your parents introduced you to a new food or recipe and your initial reaction may have been, “I don’t like it.” Even before

you had tasted it. Then what happened. Later in life it probably became one of your favourite foods.

It is important to take note, you are not your customer.

What this means is, stay open to the ideas you are being

presented with and don’t say, “It wouldn’t work for me”. .

Collect customers details; (Minimum - Only need First Name, Email Address)

Collect prospects details – opt-in lists;

Contact people who have a reasonable inference to receive your emails;

(i.e. past customers; old files; lost leads and any person whom has a reasonable likelihood of using your products and services )


What am I allowed to do ?

You MUST have an easy ‘unsubscribe’ system;

You MUST cease immediately sending emails to somebody who tells you to. - (within 5 working days).


What must I do – legally ?


The Top Four Business Frustrations?

(As surveyed by Johansen International)

I am not doing any marketing to my database of customers and

clients I currently have;

I want to write powerful marketing messages to them - but I don’t

have the skills;

I want to send out promotions to them - but I don’t have the time;

I want to increase the number of prospects - but I don’t know where

or how to get leads

AND

All businesses surveyed knew their inability to handle just one or more of these frustrations

was costing them MONEY.


Imagine What Would Happen If You Could

Overcome the Top Four Business Marketing

Frustrations…You Could:

Have a well organised and up to date list of clients and

prospects;

Provide regular and professional electronic promotions

to your clients and prospects whenever you wish or

need to;

Track the effectiveness of your promotions and read real

-time statistics;

Be able to respond to competitor activity in a quick and

profound manner;


So What Is Email Marketing ?

It’s using Email to …

Create immediate cash surges

Drive traffic to your website

Keep in touch with customers


So What Is Email Marketing ?

It’s sending out special sales campaigns to your customers

It’s marketing to non-customers to bring in additional profits

you never had;

It’s the use of an email newsletter to drive traffic to your

website.

It’s all about the list, the relationship you have with the list

and the offer you are making to them.


The 7 Real Benefits Of Email Marketing?

Increases Sales

Reduces Marketing Costs

Builds Customer Loyalty

Shortens Sales Cycles

Generates Referrals

Saves Time via Automation

Maximises Branding Penetration


How To Perform Email Marketing?

Use a fully automated system to manage your list of

existing customers and clients;

One which can collect additional names automatically,

which can build, segment and manage, your entire

database easily;


How To Perform Email Marketing?

Once you have the system you can:

Send out personalised emails to your customers –

Track who reads them - and what they

are interested in – real-time statistics;

Send out newsletters;

Send out special offers;

Send out customer surveys;

Send out event registrations;

Send out targeted offers to segmented sub-lists.


Each Successful Email Marketing

Campaign Requires Two Elements

An effective email marketing software

system; and

An effective marketing strategy to win you

more business



system should Sort Your Database Contacts

Lists of contacts including prospective customers, existing customers

should sort into databases with comprehensive information about

each and every one of them.



system should Manage Your Database Keeps subscriber contacts up to date

Automatically manage un-subscribers (be prepared for a small number to unsubscribe. Get over it and move on.

They were never going to buy from you.)



system should have custom templates Your emails should make use of high-quality graphics templates that

will build your brand and drive your sales, reduce your marketing

costs and increase customer loyalty.


An effective email marketing software system

should tailor campaigns to target groups

You can segment those databases in ways that allow you to target

campaigns to the individual needs, interests and purchasing habits of

specific customer groups.



should automatically send out an email series

Using automatic emails pre-scheduled and designed to go out to

contacts on queue means you will never miss a deadline.



should hold unlimited contacts

Be able to send out high volumes of data Supports the sending of thousands of emails without any problems - such as duplicate sending



should be able to track effectiveness

Reports detailing number of delivered and opened emails

Which links people clicked - telling you what they are interested in

Plus any undelivered emails, bounces, un-subscribes, forwards to

friends



should automatically build your database

Use effective lead capture pages online that act as powerful tool

to build your database list.

Make an offer - using video, audio and text to encourage people

to give you their contact details - which go straight into your

database - you do nothing !


Once you have the correct software in place

there are many questions which require

answering to ensure success.

It is essential an effective email marketing strategy is put into

place. Some questions to ask yourself are:

1. What do I wish to achieve from this campaign?

2. Which clients do I wish to target?

3. Will I send a series of emails or a newsletter?

4. What regularity is deemed appropriate for follow-up

contact?

5. How will I know my campaign has been a success?


How to get email marketing working for

you in your business.

You need an effective email marketing software program Which does everything we have spoken about; (You can purchase one, obtain one on-line or use a company to

manage this for you.)

You then need to be able to understand it, learn it, import data, create

subscriber lists, create your email template, create email newsletter template, create an email campaign, create website lead generating form, link this to your software, create a mailout, send it, track it, modify, report…




You need an effective email marketing software program SMART EMAIL SmartEmail is a program which I endorse and help my clients set up.

http://www.smartemail.com.au/kurt

http://www.smartemail.com.au/kurt




You need an effective email marketing strategies Which programs your campaigns for the next months, quarters, yearly, seasonally which means you never miss an opportunity; (You can do this yourself in-house, engage a media-marketing company to create a marketing plan for you or go about doing things the way you do them now. You then need to be able to understand it, learn it, import data, create subscriber lists, create your email template, create email newsletter template, create a email campaign, create website lead generating form, link this to your software, create a mailout, send it, track it, modify, report…


Where To From Here ? Coaching available at: Kindle Books available at:


http://www.amazon.com/dp/B00AXXH5TI

http://www.amazon.com/dp/B00AVZZKZE

http://www.amazon.com/dp/B00AY6105Y

http://www.amazon.com/dp/B00AXXH5TI

http://www.amazon.com/dp/B00AVZZKZE

http://www.amazon.com/dp/B00AY6105Y

email marketing why do it and what is it

Business

email marketing campaigns

email marketing campaignthe

marketing frustrations

real benefits email

using email

customersits marketing

email newsletter

email marketingand