email marketing webinar september 2012
TRANSCRIPT
Capitalize on Your Biggest Asset and Drive More
Leads to Your Business
I. Turning your list of names and addresses in your CRM database in to an email database
II. Generating more leads using eNewsletters with your new email database
III. Utilizing the open/click-through report to drive more interest and obtain more appointments
Let’s Talk About…
1. Timely broadcast emails to your database to drive specific promotion events (promotion, webinar, home show, seasonality)
2. Nurturing your list with eNewsletters and other content
Two Key Strategies
Need more email addresses?
Email Append Your Database
The concept:
An “email append” matches your customer names and addresses to email records.
20% rate of return on consumer emails. (1 out of every 5 records typically)
Pay only for appended records. You have a new email list in 2 weeks.
Database New Emails
$$$
Harness the power of your database
Email AppendThe process:
1. Surefire Social will issue a non-disclosure agreement that protects both parties against loss of any information.
2. You provide an Excel or CSV spreadsheet (or multiple Excel spreadsheets if your spreadsheet exceeds 60,000 records) by email.
3. The Excel or CSV list should contain the following:Name, Address, City, State, Zip code, Phone number
4. You receive and authorize an authorization form for the email append.
Permission based marketing
Email Append Permission Email…5. You approve the permission email that will be sent to your appended records.
Grow your email database
Email Append Summary1. Your records are matched to email addresses.
2. Your permission email is sent to the appended records that have email addresses.
3. Your email append results list is available after 2 weeks. It is returned to you by email.
eNewsletter benefits
Start Monthly eNewsletters…• Best ROI of ANY internet marketing campaign
• Cost effective
• Great lead generator
• Increases branding
• Soft sell
• Drip effect
GENERATE NEW COST EFFECTIVE LEADS
Monthly eNewsletters…The Process…
1. Email Newsletter Planning Meeting is held
2. 3-month outline is prepared at this meeting
3. ALL eNewsletters are customized for client (content, header)
4. We do ALL copywriting and design
5. eNewsletter proof is sent to client for approval; if revisions are requested those are completed and proof is resent.
6. eNewsletter send is strategically scheduled after client approves
We make it work for you
Monthly eNewsletter Examples
We make it work for you
The red arrows show there are multiple links within your newsletter that are all trackable.
Google Analytics integration
Monthly eNewsletter Reporting
1. eNewsletter reporting integrates to Google Analytics
Results summary
Monthly eNewsletter Summary Report
2. Open and click-through results are sent to client at 24, 48 and 72 hours after email newsletter send
Click-through results to specific
links
Detailed reporting
Monthly eNewsletter Link Report
2. Open and click-through results are sent to client at 24, 48 and 72 hours after email newsletter send
Click-through results to unique
links
Follow-up for success
Monthly eNewsletter Follow-up
1. We advise client on process to follow-up with opens and click-throughs, including scripting
2. The client should send a monthly Excel or CSV spreadsheet with any new email addresses
3. Send opt-outs to us we can be CAN-SPAM compliant
Generate more leads
Monthly eNewsletter Cost
$350 customized template for eNewsletter header (one time)
$500 per month for eNewsletter content development
Cost per email send (Average is 1 cent per, but based on send volume)
Please send us new emails monthly to add to eNewsletter send
Email Sending Usage
eNewsletter Per Email SentEmails sent/month Per Email Rateup to 1,000 0.02751,001 to 2,500 0.01652,501 to 5,000 0.013755,001 to 7,500 0.012757,501 to 10,000 0.011510,001 to 17,500 0.0087517,501 to 37,500 0.007537,501 to 50,000 0.0067550,001 to 75,000 0.00675,001 to 100,000 0.00575100,001 or more 0.005
Benefits Summary
Email Append & eNewsletter
1. Increase your lead flow
2. Increase your revenue
3. Consumer communication = 12 times for 12 cents per year or less
4. Turn the tomorrow buyer in to the today buyer with the drip campaign effect
5. Cultivate more tomorrow buyers with strategic calls to action
What is Surefire Social
Surefire Social delivers personalized, comprehensive digital marketing Strategies to local businesses to generate leads and sales
Special Offers!
Don’t forget because you signed up for this webinar you have received the Ebook on E-mail Marketing!!
Also! For participating in this webinar you are able to receive a FREE visibility analysis from one of our Surefire Social Coaches!