email marketing strategies: the secrets to communication beyond the inbox
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htto://www.surefiresocial.com | Discover the secrets to incorporating a lead generating email marketing strategy into your local businesses everyday workflowTRANSCRIPT
Email Marketing Strategies: The Secrets to Communication
Beyond the Inbox
Unlock the secrets to effectively deliver powerful emails to hungry
prospects and loyal customers
9/20/[email protected]
What is Email Marketing?
Email Marketing is the “last mile” in your overall marketing strategy.
Why email marketing works for local businesses
How to build and grow your email communication list
Strategies to maintain effective communication with your email list
The Agenda…
Leveraging email marketing providers to support local business
Measuring and tracking email marketing results for maximum ROI
Does Email Marketing Work for Local Business?
• Helps Keep Prospects Warm– Nurturing– Constant engagement
• Boosts Sales– Closes the sale– Reinforcement post purchase
• Maintains rapport with current customers– Encourages referrals/reviews– Brand awareness– Engagement
• Online resources– Website– Social media networks
• Personal contact sources– Events/Tradeshows– Walk-Ins
• Referral Sources– Current customers– Suppliers
Building A Quality Email List is Key…The quality of your email list depends on where
and how you collect someone’s information.
Educational ebook download
Motivate Subscribers with Incentives…
Free Estimate/Free ConsultationP
rom
oti
on
s &
Off
ers
Subscribe to Mailing List
The more you know about your list, the easier it is to target content.
Segment Your List for Targeted Communication…
• Demographic– Local service area
• Interests– Products/Services– Affiliations
• Job Requests– Repeat buyers
• Type of Customer– Specific Service– Past purchases
Construct a Professional Email…
• Limited time offers• Testimonials & Facts
– Help justify purchase
• Sales & Discounts• Images about a
product/service• Exclusivity & VIP
Status• Links that call for
immediate action
Promotional Tip: Create a “swipe file” of all the emails you receive from other businesses to use as guides when designing your
own.
Construct a Professional Email…
• Newsletters• Advice & Opinion• Support
– Product/Service
• Offer guidance/direction
• Incentives• Sharing Expertise
EducationalTip: When constructing a newsletter,
use relevant blog posts or industry news for content.
Design & Brand for Consistent Results
Small logo or Banner for Branding
Optimized for Preview Window
Consistent Salutation
Return address from a known sender
Consistent font and type size
Invest in an Email Service Provider…
• Reputable name– Less spam
• Easy automation– 24/7 marketing
• Easy for recipients to unsubscribe
• Manages overall list– Segments– Groups contacts
• Professional looking emails– Templates/Web forms– Consistency
Email Marketing Platforms Tailored to Local Businesses
Track and Measure Results Every Time!
Bounce Rate
Click-Through-Rate
Open Rate
Open Rate Trends By Day
What did we learn?Recap…
Let’s Backtrack….
• Email marketing is a critical part of ANY local businesses online lead generation strategy
• Gather names and segment your list for more targeted content
• When creating emails, think promotional or educational
• An email service provider makes email marketing easy and cost-effective
• Tracking results will help you tailor your campaign for the most ROI
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Sign up for our FREE, online visibility analysis.
www.surefiresocial.com/identity-audit
888-804-8685 [email protected]