email marketing strategies: the secrets to communication beyond the inbox

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Email Marketing Strategies: The Secrets to Communication Beyond the Inbox Unlock the secrets to effectively deliver powerful emails to hungry prospects and loyal customers 9/20/2011 [email protected]

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htto://www.surefiresocial.com | Discover the secrets to incorporating a lead generating email marketing strategy into your local businesses everyday workflow

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Page 1: Email Marketing Strategies: The Secrets to Communication Beyond the Inbox

Email Marketing Strategies: The Secrets to Communication

Beyond the Inbox

Unlock the secrets to effectively deliver powerful emails to hungry

prospects and loyal customers

9/20/[email protected]

Page 2: Email Marketing Strategies: The Secrets to Communication Beyond the Inbox

What is Email Marketing?

Email Marketing is the “last mile” in your overall marketing strategy.

Page 3: Email Marketing Strategies: The Secrets to Communication Beyond the Inbox

Why email marketing works for local businesses

How to build and grow your email communication list

Strategies to maintain effective communication with your email list

The Agenda…

Leveraging email marketing providers to support local business

Measuring and tracking email marketing results for maximum ROI

Page 4: Email Marketing Strategies: The Secrets to Communication Beyond the Inbox

Does Email Marketing Work for Local Business?

• Helps Keep Prospects Warm– Nurturing– Constant engagement

• Boosts Sales– Closes the sale– Reinforcement post purchase

• Maintains rapport with current customers– Encourages referrals/reviews– Brand awareness– Engagement

Page 5: Email Marketing Strategies: The Secrets to Communication Beyond the Inbox

• Online resources– Website– Social media networks

• Personal contact sources– Events/Tradeshows– Walk-Ins

• Referral Sources– Current customers– Suppliers

Building A Quality Email List is Key…The quality of your email list depends on where

and how you collect someone’s information.

Page 6: Email Marketing Strategies: The Secrets to Communication Beyond the Inbox

Educational ebook download

Motivate Subscribers with Incentives…

Free Estimate/Free ConsultationP

rom

oti

on

s &

Off

ers

Subscribe to Mailing List

Page 7: Email Marketing Strategies: The Secrets to Communication Beyond the Inbox

The more you know about your list, the easier it is to target content.

Segment Your List for Targeted Communication…

• Demographic– Local service area

• Interests– Products/Services– Affiliations

• Job Requests– Repeat buyers

• Type of Customer– Specific Service– Past purchases

Page 8: Email Marketing Strategies: The Secrets to Communication Beyond the Inbox

Construct a Professional Email…

• Limited time offers• Testimonials & Facts

– Help justify purchase

• Sales & Discounts• Images about a

product/service• Exclusivity & VIP

Status• Links that call for

immediate action

Promotional Tip: Create a “swipe file” of all the emails you receive from other businesses to use as guides when designing your

own.

Page 9: Email Marketing Strategies: The Secrets to Communication Beyond the Inbox

Construct a Professional Email…

• Newsletters• Advice & Opinion• Support

– Product/Service

• Offer guidance/direction

• Incentives• Sharing Expertise

EducationalTip: When constructing a newsletter,

use relevant blog posts or industry news for content.

Page 10: Email Marketing Strategies: The Secrets to Communication Beyond the Inbox

Design & Brand for Consistent Results

Small logo or Banner for Branding

Optimized for Preview Window

Consistent Salutation

Return address from a known sender

Consistent font and type size

Page 11: Email Marketing Strategies: The Secrets to Communication Beyond the Inbox

Invest in an Email Service Provider…

• Reputable name– Less spam

• Easy automation– 24/7 marketing

• Easy for recipients to unsubscribe

• Manages overall list– Segments– Groups contacts

• Professional looking emails– Templates/Web forms– Consistency

Page 12: Email Marketing Strategies: The Secrets to Communication Beyond the Inbox

Email Marketing Platforms Tailored to Local Businesses

Page 13: Email Marketing Strategies: The Secrets to Communication Beyond the Inbox

Track and Measure Results Every Time!

Bounce Rate

Click-Through-Rate

Open Rate

Open Rate Trends By Day

Page 14: Email Marketing Strategies: The Secrets to Communication Beyond the Inbox

What did we learn?Recap…

Page 15: Email Marketing Strategies: The Secrets to Communication Beyond the Inbox

Let’s Backtrack….

• Email marketing is a critical part of ANY local businesses online lead generation strategy

• Gather names and segment your list for more targeted content

• When creating emails, think promotional or educational

• An email service provider makes email marketing easy and cost-effective

• Tracking results will help you tailor your campaign for the most ROI

Page 16: Email Marketing Strategies: The Secrets to Communication Beyond the Inbox

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888-804-8685 [email protected]