email marketing holiday calendar
DESCRIPTION
To make your holiday planning even easier, we’ve created this helpful Email Marketing Holiday Calendar. With helpful statistics, useful messaging themes, and reminders of important days, you’ll want to keep it handy as you plan your holiday email campaigns.TRANSCRIPT
The Email Marketing
a retailer’s guide to holiday email marketing success
Holiday marketing begins many months before the stockings are hung. Use this handy
calendar to plan ahead and make sure you’re sending the right holiday messages at the right times in the holiday season.
The number of promotional emails that retailers will send to active subscribers in July17 *
The percentage of retailers that will send a July email mentioning the holidays
1
17 18
22 23 24 25
30 31
12
19
26
06
13
20
27
07
14
21
28
01 02 03 04
08 09 10 11
16
05
29
1515
04
25 26
The small amount of holiday messaging that there is will be in email banners and other secondary message blocks.
VeryLow
17 18
23 24 25
29 30
05
12
19
26
06
13
20
27
07
14
21
28
01 03 04
08 09 10
15 16
11
22
02
31
19
••
•
•
•
•
•
17 18
22 23 24 25
29 30
05
12
19
26
06
13
20
27
07
14
21
28
01 02 03 04
08 09 10 11
15 1614
31
Moderate
Steel Black Friday’s
Thunder! Black Friday! 28
17 18 22 23
24 25 30
05
12
19
26
13
20
27
07
21
01 02
03 04 08 09
10 15 16
28 29
22
1411
06
01
25
15
27 30
08
••
•
•
•
•
•
•
•
•
•
02
17
22 24
29 30
12
19
13
27
07
14
21
28
01 03 04
08 10
15 18 20
25 26
02
16
1109
23
31
05 06
26
VeryHigh
•
•
•
•
•
•
15 16
20 21 22 23
27 28 29
03
10
17
24
04
11
18
25
05
12
19
26
01 02
06 07 08 09
13 14
30 31
01
06
• •
•
Low
1. National Retail Federation. “Shoppers to Remain Conservative with Holiday Gift Budgets This Year, According to NRF,” October 17, 2012. http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=14382. National Retail Federation. “Thanksgiving Day Promotions Win Over Millions of Holiday Shoppers, According to NRF,” November 25,2012. http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=14623. National Retail Federation. “Holiday FAQ.” http://www.nrf.com/modules.php?name=Pages&sp_id=1140 *Promotional email volume predictions are based on actual message volumes sent by more than 100 U.S. online retailers from April to June 2013 and then extrapolated based on previously identified holiday sending patterns.