Email marketing

WHAT IS EMAIL MARKETING?

an effective email marketing strategy can generate a lot of sales for a

relatively small investment of time and money.

Why We need Email Marketing?

Use email to educate people about the features and benefits of your products or services, differentiate your business from your competition, and to ask for the sale. 

You can also use email to help increase customer loyalty and referrals sending emails that strengthen your customer relationships . Send them thank you emails, holiday greetings, and offer special privileges to make your customers feel like they're appreciated.

Starting your own Email Marketing:

To start your own Email marketing you have to do several tasks like-

Create a list of email address. Create your email in HTML Send emails to your large number of emails. Track emails sent to a large email list.

To complete this task you need something like- A email server. HTML expert to write your email. extensive programming knowledge and

database to manage your database.

Email Marketing Provider:

Instead of doing all this Email marketing task by yours, use an email marketing provider or EMP to help you run your strategy. An EMP is a company that offers a suite of tools to help you create, send, and track your own marketing emails such as-

create emails without the need to know any HTML. EMP will be sending email from their servers on

your behalf. Track and report your emails without any database.

Email marketing providing company: Mailchimp.com icontact.com campaignmonitor.com

Main law governing commercial email is known as the CAN-SPAM Act.You should read and comply with all parts of the CAN-SPAM Act, but here are the major guidelines:

First and foremost, you need a relationship of affirmative consent between your business and anyone to whom you send a marketing email.

You also need to provide a simple and free way for your subscribers to opt out of receiving future emails

make sure the information in your email is true and accurate. You are not allowed to fake your from line, use misleading subject lines,

or send emails from a false email address. make sure you include your physical business address in every email. A

post office box is okay.

The law:

Writing Email and sending to your large customer list:

Now we are going to start our main process of email marketing. We use mailchimp.com (Email marketing

provider) to demonstrate our process.

Setup mailchimp.com account:

Create and open a mailchimp.com account with your email.

Create, add and import customer email address to mailchimp.com list.

Editing your list to a different section.

Writing Email for your marketing:

About 300 Billion emails are sent a day. But the main fact is-

Some studies shows that 80% of this emails are spam.

The average worker spends about 30% of his or her work time managing email.

64% of people say they open an email because of the subject line.

So it is important to know how to write an email specially a marketing email.

First thing first, to avoid spam filters rules are- Do not use all caps in any word. Like this-

Avoid spam filter:

Do not use excess punctuation .

Avoid using this type of word like –FREE BUY NOW GET OFF

Avoid spam filter:

Campaign , Tracking and Reporting your emails:

Email isn't delivered a 100% of the time, but undelivered email isn't necessarily void of opportunity.

Bounce Emails

A bounce is an email whose delivery was rejected by the recipient email server. The reason an email is rejected for delivery determines if that bounce is considered hard or soft. 

Hard Bounces

A hard bounce indicates a permanent reason an email cannot be delivered. below are some common reasons this could happen. Recipient email address does not exist Domain name does not exist Recipient email server has completely blocked

delivery

Soft Bounces

Soft bounces typically indicate a temporary delivery issue to an address such as: Mailbox is full (over quota) Recipient email server is down or offline Email message is too large

Mozdalif Sikder

Contact: 01681540471

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