email marketing basics
If you can't read please download the document
TRANSCRIPT
Slide 1
People dont care how much you know until they know how much you care. ~ Theodore Roosevelt
Kim Walkere~Mail Marketing Extraordairewww.inyourcornermarketing.com
www.facebook.com/inyourcorner
www.twitter.com/kimmikay
Phone: 919-602-6942
k
immikay Kim Walker, 2010The Power of e-Mail Marketing
~ is it for me?~ why should I?~ how do I?
People dont care how much you know until they know how much you care. ~ Theodore Roosevelt
Why e-Mail Marketing?
k
immikay Kim Walker, 2010Because almost everyone your business needs to reach reads it:
91% of Internet users between the ages of 18 and 64 send or read email An even higher number of users ages 65 or older do the same 147 million people across the country use email, most use it every day
Source: eMarketer
People dont care how much you know until they know how much you care. ~ Theodore Roosevelt
You & Me e-Mail
k
immikay Kim Walker, 2010A quick survey:
Who is currently using email marketing?When do you receive the most email marketing pieces?What do you like about the emails you receive?What do you dislike about the emails you receive?
People dont care how much you know until they know how much you care. ~ Theodore Roosevelt
Why e-Mail Marketing?
The Communications Impact
k
immikay Kim Walker, 2010
People dont care how much you know until they know how much you care. ~ Theodore Roosevelt
Why e-Mail Marketing?
k
immikay Kim Walker, 2010Its cost-effective: Direct mail vs Email
For the same response, direct mail costs 20 TIMES as much as email Email ROI is the highest when compared to other Internet marketing mediums. Email works. Every $ spent on email marketing in 2007, marketers received an estimated $48.29 ROI (Direct Marketing Association 2007)
Theres Gotta Be a Catch, Right?RIGHT!
People dont care how much you know until they know how much you care. ~ Theodore Roosevelt
Why e-Mail Marketing?
TO CONNECT
k
immikay Kim Walker, 2010CONNECT
To build relationships through effective communication. It takes an average of 7 touches to convert to a sale. Do you want to do that through newspaper/magazine ads, radio or effective email? It costs 6-7 times more to gain than to retain.
Keep your customers coming back!
Youve already paid for them! Repeat customers spend 67% more! They are your referral engine! (after 10 purchases a client has already referred 7 peopleBain & Company, 2002)
People dont care how much you know until they know how much you care. ~ Theodore Roosevelt
Why e-Mail Marketing?
TOINFORM
k
immikay Kim Walker, 2010INFORMThose buying into your message. Develop lists based on reader preferences, choose an effective email format/content and deciding what day/time to send your email.
Decide Do I want to:PromoteMotivate PurchasesIncrease event attendanceInformInform potential clientsDifferentiate my businessRelateIncrease loyaltyEncourage more referrals
People dont care how much you know until they know how much you care. ~ Theodore Roosevelt
Why e-Mail Marketing?
TOINFORM
k
immikay Kim Walker, 2010
People dont care how much you know until they know how much you care. ~ Theodore Roosevelt
Why e-Mail Marketing?
TOGROW
k
immikay Kim Walker, 2010GROWYour business through thoughtful marketing and analysis/follow-up. Track and improve deliverability, increase opens, clicks and forwards as well as reducing unsubscribe requests. Maintaining/growing your list.
People dont care how much you know until they know how much you care. ~ Theodore Roosevelt
Why e-Mail Marketing?
TOGROW
k
immikay Kim Walker, 2010GROWOPENS Determined by the # of people who d/l images, double click to open and click on links
CLICK-THROUGHS Alerts you as to what your readers are interested in so that you can continue to engage them in the future.
MANAGING YOUR LIST Using the reports to manage bounces by removing, updating and adding.
HARD BOUNCE Permanent. Non existent email address, Misspelled or no longer in use
SOFT BOUNCE Could be temporary. Out of office reply, server was down, full mailbox
People dont care how much you know until they know how much you care. ~ Theodore Roosevelt
How can I use e-Mail Marketing?
k
immikay Kim Walker, 2010 Share articles relating to the season, special products/services Showcase trainings/certifications Introduce new hires, staff promotions Invite to events Friends in Business Referrals Testimonials Coupons/specials Make an appointment links Find us..on Facebook, Twitter, Our website, etc Birthday/anniversary cards Thanksgiving cards (I dont suggest Christmas)
People dont care how much you know until they know how much you care. ~ Theodore Roosevelt
What do I do now?
I want to get started!
k
immikay Kim Walker, 2010TIPS FOR GETTING STARTED
Start building your listGather materials (logo, URLs for sites to refer to, images)Sign up for an email service (my recommendation is Constant Contact I can help you get set up).Think of content for your newsletter/email.
People dont care how much you know until they know how much you care. ~ Theodore Roosevelt
What do I do now?
I want to get started!
k
immikay Kim Walker, 2010TIPS FOR BUILDING YOUR LIST
Start with your current clients.Put a sign-up invitation on your websiteAdd a sign-up to your Facebook/reference it on Twitter, etcAdd a sign-up to your email signature linePut a sign-up sheet at your point of sale
People dont care how much you know until they know how much you care. ~ Theodore Roosevelt
Kim Walkere~Mail Marketing Extraordairewww.inyourcornermarketing.com
www.facebook.com/inyourcorner
www.twitter.com/kimmikay
Phone: 919-602-6942
k
immikay Kim Walker, 2010