email marketing - 5 best practices

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Email Marketing 5 BEST PRACTICES

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Page 1: Email Marketing - 5 Best Practices

Email Marketing5 BEST PRACTICES

Page 2: Email Marketing - 5 Best Practices

1. Pick One Topic and Use a Relevant Subject Line• Conversion rates can easily be determined with how effective a subject line is.

• Hence, your email’s subject line needs to target the subscriber’s emotion and let it serve as a trigger.

• More than that, you want to pick a specific topic in every blast. Now your email will be more to the point allowing you to get the reaction you want them to pursue.

• Simply said, picking one topic for every blast helps in making it that much more effective.

Page 3: Email Marketing - 5 Best Practices

2. Keep the Email Short, Sweet and to the Point• Remember the concept less is more? That’s the same concept that should be applied in creating email blasts.

Why? Most users often do not read the entire content of the email.

• At most, they are just going to scan the content for key points, ones that made them interested… this is the importance of keeping the email short.

• If you have more to say, you can simply add a “Read More” link for the subscribers. Doing this is also a good way to drive them to your website where they can further learn about the text in your email.

Page 4: Email Marketing - 5 Best Practices

3. Make Sure it is Mobile Friendly

• You need to remember that more than half of people open their emails on their mobile devices, and there’s a huge chance that many of your subscribers are part of that group.

• In fact, according to Experian Q2’s 2013 Quarterly Email Benchmark study, 51% of Unique Opens and 40% of Unique Clicks are taking place on mobile.

• With that said, the only thing left to do is to ensure that all your emails are mobile-friendly!

Page 5: Email Marketing - 5 Best Practices

4. Segment Your Lists• Separating your subscribers into various lists is a good way to improve the open rate of your email marketing. •Remember, not all your subscribers or clients would be interested in the same information. • Hence, they need to be sent a different email blast, one that specifically

targets their interest.

Page 6: Email Marketing - 5 Best Practices

5. Always Include A Call-to-Action• You’ve defined the purpose of your emails, and now you are done writing the content.

Is there anything left to do? Call to action. It’s an important part of every email blast. • You don’t want your readers left with cliffhangers. The email not only informs them of something. It’s also your way of telling and guiding them of what to do next, which is what a call to action is about.

Page 7: Email Marketing - 5 Best Practices

With that said, you now need to apply these practices to see and enjoy the benefits it will bring you!

Page 8: Email Marketing - 5 Best Practices

Call (877) 409-4928 or Email [email protected] FIND OUT HOW RGD MARKETING CAN HELP WITH YOUR BUSINESS' MARKETING NEEDS!