Email Deliverability @ EloquaProviding Industry-Leading Email Management Tools

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Eloqua’s Deliverability Solution

Deliverability Cloud Service Products Integrated Testing & Management Tools Bounceback Processing & Reporting Automated List Management Access to Best Practices Whitelists, Blacklists & Feedback Loops Industry Leadership, Partners and Certifications Industry Expertise – Deliverability Officer & Team

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Deliverability Cloud Service ProductsStandard Enterprise Premium

SPF

Branded Bounceback up to 3 domains up to 5 domains up to 5 domains

Branded reverse domain name service (rDNS)

DKIM support up to 3 “from”

addressesup to 6 “from”

addresses up to 6 “from”

addresses

Mailbox Monitor Test (Seed List Sending Only) Basic: 5 Standard: 10Enterprise: 15

Basic: 5 Standard: 10Enterprise: 15

35Email Inbox Preview Tests (monthly)

Branded Images and Links

Dedicated IP Address 1 3 3

Delivery program assistance 1 per year 3 per year 3 per year

Available special configurations (Auto BCC, Routing through external servers)

N/A N/A

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Value of Deliverability Product ComponentsFeature Benefits

Branded Bounceback Domain -Establish Domain w/ ISPs-Full Branding of All Email Headers-Distinction from Shared Range Domains

1 Dedicated IP -Establish distinct sender reputation-Protection from shared range IP issues

Branded DNS -Protection from shared domain blocks-Isolate brand from everyone else

Branded Images & Links -Comprehensive email content branding-Consistent branding across content & headers (avoid certain spam tests/filters)

Domain Keys / DKIM Support - Up to 3 “From” Addresses (Standard) - Up to 6 “From” Addresses (Enterprise & Premium)

-Identity/Brand Protection against forgery & authentication with ISPs/ESPs-Access to Email Accreditation programs-Access to Yahoo! Feedback Loop

Deliverability Program Assistance - 1 Event (Standard) - 3 Events (Enterprise & Premium)

-Delivery tracking, whitelist and feedback loop management, ISP relations, consulting services related to deliverability, reputation repair, mail filtering issues and/or technical details of sending bulk email-Leverage industry knowledge and connections of Deliverability Officer to resolve larger deliverability issues

3 Dedicated IPs -Fallback IPs in events of false-positive spam-flagging-Lower volume per IP (less likely to trigger volume spamblocks)

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Integrated Testing & Management ToolsPartnered with

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Bounceback Processing & Reporting

Automated processing & categorization of bounceback messages Comprehensive reporting

– Bounceback History with Messaging

– Email Bounceback Overview

– Spam Unsubscribe

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Automated List Management

Global Suppression List– Managed by Eloqua (regular updates)

– Automatically prevents sending to some known bad domains & spamtraps

– FCC Wireless Suppression lists

Automated Subscription Management– Campaign or Site Level

Customized Exclusions– By address or domain

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Access to Best Practices

Documentation User Groups General Consulting

– Marketing Coaches

– Deliverability Program Assistance (Based on Deliverability Product)

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Whitelists, Blacklists & Feedback Loops

Blacklist monitoring In all major whitelists and feedback loops

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Industry Leadership, Partners and Certifications

• Most widely accepted accreditation program to certify email senders – Special benefits for Eloqua clients

• Essential certification for transferring any data from the EU to data centers in the USA

• 3rd Party Privacy Monitoring to Ensure compliance and best practices

Industry Memberships

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Industry Expertise: Deliverability Officer and Team

Dedicated to optimization of deliverability through product, services, and consultation

Email standard creations (DKIM) Membership & leadership on all major email/privacy based coalitions,

and alliances First tier relationships with anti-spam solutions and ISPs/ESPs 20+ years combined email and anti-spam experience Worked for major ISPs abuse/security