EMAILDELIVERABILITY

19

you should know…

term

s

CAN-SPAM- 2003 Federal law

1

Standardsfor sendingCOMMERCIALemail

DELIVERABILITY

2-action The ability

toGET AN EMAILinto the

intendedrecipient’s

INBOX

ACCEPTANCE

RATE

3- it doesn’t mean it got to the inbox

The PERCENTAGEemails that are

ACCEPTED by a mail server

of

SENDER POLICY

FRAMEWORK4

- technical

stuff

A Domain Name Server (DNS)record that says an IP ordomain CAN SEND EMAILon my behalf

When you send an everincreasing number ofemails out of an IP address

inorder toIP’s

build up theREPUTATION

WARMING

UP

AN

IP5- so you can get email into an inbox

Return Path’sREPUTATION rating of 0-100 forevery outgoingmail server

IP

SENDER SCORE- Low score? Good luck getting into an

6inbox

HARD

BOUNCE

7- like

hitting

a brick

wall

A permanentFAILURE to deliveran email

SOFT

BOUNCE

8

TEMPORARY problemswith email deliveryAfter 72 hours it turnsinto a Hard Bounce

Image credit: Gayle N

- like hitting a softer brick wall

9

Usually involves takinga form ENTRY and immediately adding thatperson to a live email list

Image credit: Dystopos

- you’re in!

SINGLE OPT IN

DOUBLE

OPT

IN 10

- confirm you’re in!

For a user to be added toan email list, she gets

sent

an email with aCONFIRMATION

link.

After the user clicks the link,she gets added to the ongoingemail communication.

R or

11

SPAM- junkNOT ASKED FO

not work-safe email

SPAM

REPORT

12- feedback

When

someonereceives your

emailand labels it as“SPAM”

BLACK

LIST

13- a very bad thing

A list thatdenotes a sender as a SPAMMER

HONEY

POT

14- trouble

A plantedemail address designed to CATCHspammers

HAM

15

Image credit: Sifu Renka

Email that is generally desiredand isn’t considered spam.

- good stuff

SPAM

TRAP

16 - It all starts with a dead

emailFor a time, email that hits a dead emailaddress

will returna hard

bounce.

When the mail server seesgoing to the dead address,

traffic

it can turn the email into a Spam Trap,accept the email &report the sender as a SPAMMER.

OPEN

RATEa hidden pixel

17 -measure

dwith

When someoneclicks on an email,the PIXEL (image)loads and iscounted as an open

READ

LENGTH

18- do

they like your content?

The lengthof TIME when a person opens an email,until theyclose it

DKIM

19

Image credit: DwarfVader

A method for associating a DOMAINname to an email message

- digital signature

LEARN MORE ABOUT

EMAIL MARKETING.

NetGains Technologies Pvt. Ltd.708/709, Corporate Avenue, Sonawala Lane, Goregaon East,

Mumbai – 400 063, India.

www.netgainstechnologies.com

Ph: +91-22-6139 7100