email deliverability

Download Email deliverability

Post on 17-May-2015




0 download

Embed Size (px)


Email Marketing Best Practices


  • 1. Maciej Ossowski Director of EducationLondon, 21 Nov. 2012 Implix / GetResponse

2. Email Marketings FAQ? 3. How to avoid the spam folder 4. Never buy an email list! 5. Complaint rate Can hurt your deliverability! Might be reported via a Feedback Loop Decreases your reputation Is always evaluated Mustnt exceed 0.2% 6. Watch what you say... 7. FreeBuyNOWURGENT$$$!!!Get the full list! 8. Avoid dirty tricks! Hashbusting: Inserting random characters in the subject line or contentto fool spam filters, e.g. F.ree. p.r!z.e Deceptive Subject Lines: Starting the subject line with Re: or Fwd:to suggest an ongoing communication with the sender. Misleading Claims: Subject line stating that the recipient has won aprize, while the copy lists conditions that have to be met in order to claimit. Image Text: Concealing a text message in an image to fool spamfilters. 9. Get inbox privilege 10. Keep the FROM address in shape! 11. Team up with a reliable ESP 12. Monitor your deliverability 13. Thank you!Mac OssowskiDirector of EducationImplix / maciej.ossowski@