elements of fashion

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Elements of fashion

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Page 1: Elements of Fashion

Elements of fashion

Page 2: Elements of Fashion

fashion is the way we live our lives

Page 3: Elements of Fashion

Where fashion comes from?

Our Surroundings

• Our lifestyles:• Technology: technology changes machine and

machines change look in fashion , e.g. laser printing, cutting

• Litrature and history : sari in Vedic time• Media: TVs, films, advertisements• Art, architectures, palaces, paintings, caves etc

Page 4: Elements of Fashion

Our lifestyles

Page 5: Elements of Fashion

Technology: laser cut & print

Page 6: Elements of Fashion

Litrature and history : saree in vedic time

Page 7: Elements of Fashion

Media: Tv, films, advertisements

Page 8: Elements of Fashion

Art, architectures, palaces, paintings, caves

Page 9: Elements of Fashion

Misconceptions about any fashion

• Fashion is everything western• Designers / retailers impose fashion on consumers• Fashion only influences women, where as it does

kids/men/animals and our lifestyles • Fashion is mysterious and unpredictable, where as

its direction comes from our surroundings, lifestyles etc

• Fashion is only about clothes nothing else though its about the way we live : clothes,food,houses,vehicals,roads,colonies

Page 10: Elements of Fashion

Factors which Influences fashion

• Religious background: e.g. a married Hindu girl with saree

• Thoughts and beliefs, rituals, place we live in• Our heritage, history, literature (Ramanaya, Mahabharata)• Art, paintings, dances, architecture • Technology (machine effects rather hand

woven like Khadi)

Page 11: Elements of Fashion
Page 12: Elements of Fashion

History of fashion• As old as Vedic period• Egyptian: mummy returns• Alaxander, julious ceaser• Rennaissance,elizabeth• English ruling our country• Industrial revolution• We living in modern era• Post modern era -3D tv by philips And this new

technology comes in time with Hollywood studios making a big leap into the 3D film industry by coming up with more and more 3D movies

Page 13: Elements of Fashion

Examples of Indian artistic textiles

Banarasi Brocades: Densely patterned silk saris, with more zari than silk visible in the fabric surface. They exhibit strong Mughal design influences, with intricate floral and foliate motifs.

Page 14: Elements of Fashion

Dhoti for both men,women(skirt type outfit for women), saree, pallu, choli

were made up of crafted textiles

Page 15: Elements of Fashion

At the time Of Mahabharat

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How fashion is decided: trend watching

Whole social changes are under observation:

• Eating habits• Computers and technology• Bikes/cars/sports activities e.g. cricket• Movies, TV ,cartoons, video games• Political parties and social changes in terms of belief and habits.• Technological advancements• Economical growth of a country /per capita income • What phase is the country when compared to cost, opportunity, growth,

kind of investors available• Way of lifestyle: working women , fast life, less time• Tourism takes in fashion and life style from various countries to India• Mental thoughts and beliefs: modern ,moderate and orthodox

Page 17: Elements of Fashion

Elements of trends• Season/ wheather : spring-summer-autumn-

winter• Colors• Shapes• Kind of surface• Kind of material: wood/plastic/metal/organic

cotton /polyester/wool/artificial wool• Kind of embellishments/embroidery• others

Page 18: Elements of Fashion

SEASON

Page 19: Elements of Fashion

COLORS

Page 20: Elements of Fashion

SHAPES

Page 21: Elements of Fashion

Kind of surface

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Kind of embellishments/embroidery

Page 24: Elements of Fashion

Laser cut fabrics

Page 25: Elements of Fashion

Categories of fashion• Clothes: indian, western, japanese, latin

american, african• Accessories: foot wear, watches, handbags,

belt, scarves• Jewellery: precious, artificial, craft based• Home fashion: designer houses curtains,

cushions, tapestries, bed sets, carpets, blinds:

Page 26: Elements of Fashion

Category of clothes

• office wear,evening/ club wear, casual wear• sports wear• Lingerie/ intimate wear• Weddings• Uniforms; restaurant,scout-guide,police• Work wear: mines,ships,mechanics

Page 27: Elements of Fashion

office wear

Page 28: Elements of Fashion

club wear

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Casual /day wear

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sports wear

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Swim wear

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Weddings

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uniforms

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Work wear

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Animal fashion

Page 37: Elements of Fashion

Fabrics for clothes

Spring/summer• Light weight cottons• Chiffons• Glass nylon• Net fabric• Lace fabric• Cotton voil

Autumn/winter• Velvets• Thick cottons

Page 38: Elements of Fashion

Materials for accessories

• Fabrics: stole,flower,belt,bag,durries,rags• Glass,metals,crystals,wood,plastics,leather:

jewellery,shoes,bags

• Synthetic fibers: carpets,bags,stoles

Page 39: Elements of Fashion

Materials for accessories

Page 40: Elements of Fashion

Materials for accessories

Page 41: Elements of Fashion

Paper jewellery

Page 42: Elements of Fashion

Categories of home

• Colonial 1770’s• Regency1800 England• Victorian1880’s• art and craft(traditional),• modern

Page 43: Elements of Fashion

Colonial 1770’s

Page 44: Elements of Fashion

Regency1800 England

Page 45: Elements of Fashion

Victorian1880’s

Page 46: Elements of Fashion

art and craft(traditional),

Page 47: Elements of Fashion

modern

Page 48: Elements of Fashion

Kids home furnishings

Page 49: Elements of Fashion

Kids home furnishings

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designer home decoration accessories

Page 51: Elements of Fashion

Home items: towels of various sizes

Page 52: Elements of Fashion

Designer curtainMade with plastic sequins

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Pearl curtain

Page 54: Elements of Fashion

Interior pc made with painted bamboo pcs

Page 55: Elements of Fashion

Paper sculptured light source: lamp

Page 56: Elements of Fashion

Crystal curtains

Page 57: Elements of Fashion

Fabrics for HomesSummer

• Cotons• Chiffons• Nylons• Voil• Organza• Terry towel

Winter

• Benarsi brocades• Vevets• Rexine,• Pvc :poly vinyl chloride• Knitted• felt

Page 58: Elements of Fashion

Some Indian fabrics used for dressing and

home furnishings

Page 59: Elements of Fashion

The embroideries of the Kutch region

Rabari : A tribal embroidery from Gujrat

Page 60: Elements of Fashion

Phulkaris from Punjab

Page 61: Elements of Fashion

Kantha( quilting) work Bengal

Page 62: Elements of Fashion

Block printed textile from Rajasthan

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Ikat textiles prepared by weaving dyed yarns

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Bandhej from Gujrat

Page 65: Elements of Fashion

How fashion is made

• Initial research about habits, prices, popular shapes designs

• Color ,• Season• Market, price• Technology to be opted• Designing and selection• Manufacture• Sales ,retails

Page 66: Elements of Fashion

Some product development

examples

Page 67: Elements of Fashion

Rabari embroidery inspired shoes

Page 68: Elements of Fashion

Rabari’s inspired choli to go with jeans

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British designer Alexander Macqueen inspired by Indian

mirror work

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Indian motifs and color combination for western

silhouette

Page 71: Elements of Fashion

Indian motif inspired Grahpics

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Rajasthan “Gota” work

Page 73: Elements of Fashion

Fabrics from Utter Pradesh

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Special fabrics :Technical fabrics

• Used for special purpose like traffic police in night:

• Photonic textiles• Water proof and ultra breathable

Page 75: Elements of Fashion

Window display: way to sell your designs:

visual merchandising

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Window for home items

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Retail store dispaly

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Kids shop window display

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Original sketch for the dispaly

Page 80: Elements of Fashion

3d models for the dispaly

Page 81: Elements of Fashion

Rendering and lighting concept

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Building prototypes

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Final window display

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Usefull fashion websites

• www.Fashion.net• www.victoriassecret.com• www.

Page 86: Elements of Fashion

Few useful definitions

• Haute-couture: French term for hi-fashion :it could be any silhouette refers to the latest and most advanced fashion by using exceptionally fine sewing and tailoring and expensive fabrics. haute-couture items could be dress,skirt,3pc set, accessory, sweaters etc. its all usually created by well known designers

Page 87: Elements of Fashion

Haute-couture: hi-fashion :

Page 89: Elements of Fashion

Prêt a Porte: French term for ready to wear : ready to be carried away from the

shops: its less expensive fashion dresses/clothes and accessories ,sweaters

where there is no need to get stitched. prêt lines have various price range

Page 90: Elements of Fashion

Prêt a Porte

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Line: collection

• Usually used by couture hi priced clothing : collection by couture/ready to wear/or manufacturers’ clothing and accessories for specific season.

• eg winter/summer line; women, kid’s, men's lines

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Atelier de couture: atelier

• Work rooms where designers and their staff produce various collections.

• This room has computer table, sketches, pencil, colors, body forms sewing instruments, cutting table and tools, sewing machine, ironing machine, embroidery machines etc in the same large size room

• Some times also called as Salon de couture

Page 93: Elements of Fashion

Atelier de couture: tools

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Atelier de couture

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Atelier de couture

Page 96: Elements of Fashion

Atelier de couture

Page 97: Elements of Fashion

Camouflage prints: inspired from army uniforms

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Polka dots

Page 99: Elements of Fashion

Liberty prints: liberty is name of a company in Britain: around1cm print designers scattered all over fabric

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Victorian flower prints: with lots of intricate details in flowers where flowers and leaves etc look very realistic

Page 101: Elements of Fashion

Tartans: plaids

• Common term for pattern woven of various color yarns in stripes of different width running at right angles to form blocks

Page 102: Elements of Fashion

Tartans: plaids

Page 103: Elements of Fashion

Tartans: plaids

Page 104: Elements of Fashion

Tartans: plaids: origin from Scotland

Page 105: Elements of Fashion

Checks and stripes

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Graphic prints: shapes which are not seen before,unrealistic,unknown

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Graphic prints

Page 110: Elements of Fashion

Some name of silhouettes

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A line skirt

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Peg skirt and trouser: apparel with fullness at hip and tapers at hem

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Creative peg skirt

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Pencil skirt

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Flared skirt

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Handkerchief skirt

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Sheath dress: fitted dress

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Shift dress: loose from armhole

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corset

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Tank top/camisole

Page 121: Elements of Fashion

Spaghetti top

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corset

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pantyhose

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Breeches: garment which extends from the waist to just below knee where it fastens with buckle or buttons

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Jodhpurs: riding pants with drop front or zipper closing that flares at thigh and have narrow straight cut

legs below knee with cuffs at ankles quite similar to men

breeches

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Jodhpurs:

Page 127: Elements of Fashion

leotard

• Originally a two pc knit, body hugging garment • Now a one pc knitted garment with high or low

neck , long or short sleeves and ending in brief panties that is worn alone or ankle length tights as practice garment

• Its adopted by dancers acrobats and for exercises

• There is difference in elasticity content in swim wear and leotard

Page 128: Elements of Fashion

Camisole leotards

Page 129: Elements of Fashion

Lycra scoop neck leotards

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bolero

Page 131: Elements of Fashion

farthingale

Page 132: Elements of Fashion

peplum

Page 133: Elements of Fashion

sleeves

Page 134: Elements of Fashion

Possible Variations in sleeves

Page 135: Elements of Fashion

Leg of mutton variations

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Pagoda sleeves

Page 137: Elements of Fashion

collars

Page 138: Elements of Fashion

Collars :are separate peace attached to the garment:Bertha: A cape-like collar, usually made of lace.

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Convertible: A rolled collar that can be worn open or closed. Sewn directly to the neckline.

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Page 141: Elements of Fashion

Portrait: A shawl collar that wraps the shoulders.

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Queen Anne: A collar that rises high at the back of the neckline, cupping the sides of

the neck then sculpting low across the chest to outline a bare yoke.

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Sailor collar : came from naval uniforms

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Sailor collar

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Plunge neckline

Page 146: Elements of Fashion

Cowl neckline

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Shawl collar

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Notch collar with lapel

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Mandarin collar

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Parka: loose fitting jacket made with an attached hood that is some times trimmed with an attached fur

Page 151: Elements of Fashion

Capes: longer capes

Page 152: Elements of Fashion

Capes: wide, circular,usually opening in center front,cut in full circle,in segment of circle or straight

Page 153: Elements of Fashion

poncho

• Fashion item shaped like square and hole in the center for the head frequently fringed at the edge

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Ponchos:

Page 155: Elements of Fashion

Woolen poncho

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Trims: details,findings(zip,button,threads) to decorate plains garments

• Gathers,frills,rouching• Pin tucks, pleates• Neckline, collar, pockets• Beadings• Applique,quilting• Braid,embroidery• Belt,thread,decorative labels

Page 157: Elements of Fashion

trimmings

Page 159: Elements of Fashion

Concealed pocket

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Patch pocket

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Some pocket variations

Page 162: Elements of Fashion

Cargo pocket

Page 163: Elements of Fashion

Hook and loop secure cargo pocket

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Welt pocket

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Safari pocket

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Kangaroo pocket

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Slit pocket