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September 2013

Ediz Ertekin, Vice President Field Operations

Elastic Integration for ServiceNow

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New Information Value Chain

BYOD SaaS CloudInfrastructure

Traditional desktop support

Packaged application

support

Infrastructure support

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Connecting Internet of Things

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Integration for the New Era

N + 1 where N = # of nodes

= 8 connections

Custom Code/Legacy: Point-to-

Point

SnapLogic: Hub-N-Spoke

N (N-1) / 2 where N = # of

nodes

8 (8-1) / 2 = 28 connections

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Elastic Integration

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Hybrid Architecture• Execute integration

pipelines (workflows) in cloud, on-premise or both

Secure Operations• Securely orchestrate

business processes that traverse cloud & ground assets

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SnapLogic Value Proposition

Enable business transformation & increase business agility

Reduce skill set to build, maintain and manage integrations

Pre-built Snaps (intelligent connectors) for ServiceNow and eco-system to accelerate time to value

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Where and Why SnapLogic

Integrate more than 2 applications

Increase agility to deliver and respond to changes

Centrally manage and report on integration processes

Reduce required skill set to solve the integration challenge

Automate documentation of flows

Eliminate hand-coded integrations

SnapLogic accelerates ServiceNow implementations/expansion when companies need to:

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Common Scenarios | Employee On-boarding

Recruitment | Provisioning | Procurement– Complex, changing processes

– Crosses functional lines

– Multiple applications/processes involved

Hire

Enrichment

Visualization

Procurement

Provision

Provision

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Case Study 1 | Leading Restaurant Chain

1200 restaurants and 90,000 employees with 40% annual turnoverBusiness Problems• Restaurant employee hiring/termination occur with little

warning• Need to make hiring offer in morning and begin working in

afternoon• On-boarding processes vary by position, promotion, location• Regulatory changes drive rapid provisioning modifications

Alternative Approaches• Existing Enterprise Bus integration too complex, rigid• Custom coding would have taken too long, inflexible

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Architecture

LMS Pipeline

Ultipro

Exchange Pipeline

AD Pipeline

Travel Leader

Pipeline

Expense wire

Pipeline

Comp Card

Pipeline

Call appropriate destination pipelines

Queue the event, save details to DB , Set destination flags

Look at event type

Database, All Employees latest data, event Queue,

Logs, Business rules

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Business Outcomes

They complete provisioning a new employee within 10 minutes of being hired ie. entered into their HR application

• Delivered integration in identified time frames and exceeded SLAs

• Now makes integration changes with analyst level skills • Has established a foundation for new applications and

integrations• Tracks batch update status from central management console• Reduced TCO by 4:1 from prior hand coded integration

Future:• Simplify integration of Financials, Centralized Inventory,

Portion Management, Social Media, Analytics

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Common Scenarios | Incident Management

Incident Management | Ticket Enrichment– Trouble ticket synchronization/replication, update and

closure

– Multiple ticketing/functional silos involved

– Ticket enrichment through cloud applications

Trouble Ticket

Trouble TicketTrouble Ticket

Trouble Ticket

Monitoring

Compliance

Enrichment

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Case Study 2 | Leading Cruise Line

A cruise line with 15 ships around the world, needed to improve corporate performance and lower its IT costs with ServiceNow

Business Problems• Had multiple isolated data silos with on-premise applications• JIRA was the engineering trouble ticketing/incident manager • Cruise ships are “off-line” when at sea Each ship tracks on-board

incidents using JIRA• Needed bi-directional integration between JIRA and ServiceNow• Needed to reduce costs and improve service by replacing on-shore JIRA

seats with ServiceNow• Tickets have to be batch updated when ships arrive in and stay in port

Alternative Approaches• Custom coding by customer personnel or off-shoring development

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Architecture

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Business Outcomes

Has bi-directional integration and is able to more quickly identify and fix problems while ships are en-route and in port

• SnapLogic used for transparent bi-directional incident creation, update and closure

• Able to track and update in real-time status from central management console

• Delivered integrations ahead of deadlines• Has a standardized cloud architecture for additional integrations to Jira,

ServiceNow, Oracle, SAP, Microsoft and other corporate applications

Future:• Parent company is in process to replicate this architecture to all operating

companies

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Case Study 3 | Fortune 10 Conglomerate

IT Risk manages security information for companies assets (computers, mobile devices etc.) all over the globe

Business Problems• IT Risk manages 400,000 PC’s and 1,000’s of edge devices around the globe• Equipment status log files updated as often as every minute• Risk management processes evolve rapidly• Needed to rapidly integrate multiple data sources into a multi-process risk assessment and management process• Endpoints included

• Splunk for log file ingestion and alert creation• ServiceNow for incident creation/management/CMDB• Airwatch for mobile asset management

Alternative Approaches• Custom coding by personnel• Individual scripts/custom code from each vendor

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Security Architecture

Splunk Indexers

Splunk Cloud

Secure Searching

Splunk Forwarders

Internal Network

Search Head

Data Integration

Log Files

TroubleTicketing/CMDB andEnrichmentCommercial

Cloud

Splunk Forwarders

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Business Outcomes

Estimated SnapLogic at 4x more productive than custom coding

• SnapLogic used for near real-time batch and bi-directional updates• Agile delivery to accelerate time-to-value• Standardized architecture for master data connectivity• Reduced operational maintenance and increased reliability and security

through central management of integrations• Elastic scaling for future volume and velocity

Future:• Looking to extend integration processes into separate cloud and on-

prem for increased agility, manageability• Target applications include Qualys, Veracode, Mozy, ScanSafe, Zscaler

and SkyHigh

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Go-to To Market Faster (56%)

Decreased Integration Costs (56%)

Improved Agility (33%)

Business Results Achieved

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• Deployment Flexibility

• Superior Drag-N-Drop Experience

• Rich Set of Pre-Built Integrations

• Rapid Time-to-Value

Why SnapLogic?