el toro: university marketing, undergraduate enrollment
TRANSCRIPT
ProblemProblem
1. Most internet ads don’t work very well, plagued by fraud, poor tractability and accountability.
2. Cookies are losing efficacy, proving unreliable and becoming irrelevant.
3. Advertisers simply don’t know who is seeing their digital message.
What is IP Targeting?What is IP Targeting?
Driving offline data online
This unique geo-location technology produces a highly accurate customer profile which allows our clients to place advertisements directly on an individual computer by utilizing ONLY that individual’s home/business address.
Our technology
Our patent-pending technology doesn’t use cookies or census block geo-location. We have developed a proprietary technology that maps IP addresses to physical addresses.
Reaching your base, privacy safe
Our goal is to allow advertisers to reach their intended online customer base for pennies on the dollar with surgical accuracy – all without the use of cookies – and at the exact time of their choosing. This is done in a privacy-sensitive manner, by assigning a unique privacy ID.
• 50-100X more targeted than television
• 6-60X more effective than other online ads
• CTR is 3.2X industry average
• Highly accurate (and unique) ROI analysis using match-back
* Note statistics are based on campaigns that provide a topical targeting list and advertisements with a strong CTA.
• 50-100X more targeted than television
• 6-60X more effective than other online ads
• CTR is 3.2X industry average
• Highly accurate (and unique) ROI analysis using match-back
* Note statistics are based on campaigns that provide a topical targeting list and advertisements with a strong CTA.
How Do We Stack Up?How Do We Stack Up?
Standard Technology
Proven to decrease the cost of student acquisition by up toProven to decrease the cost of student acquisition by up to
IP Targeting: UniversitiesIP Targeting: Universities
Approximately 20,000 students
Improved CTRmore than
100%
2,000+ students
Increased admission response rate more than
60%
15,000+ students
Improved CTR more than 150%
Increased admission response rate more than 26%
50%
Private for-profit college in N.E.
Private not-for-profit college in the
Midwest
Public university in the South
Sample AdsSample Ads
Contact UsContact Us
For more information or to get started today with El Toro, please contact:
Your NameEmail: [email protected]: (502) 994-6343
www.eltoro.com
For more information or to get started today with El Toro, please contact:
Your NameEmail: [email protected]: (502) 994-6343
www.eltoro.com