einstein invented the relativity of time we just create ... tiffany & co (worldwide) saatchi &...
Post on 26-May-2020
Embed Size (px)
Einstein invented the relativity of time
We just create MORE time
Since the company’s formation in 1998, Encode has been totally committed to
developing technology that empowers advertising and marketing operations to work
smarter, faster, and more efficiently to deliver a significant and measurable business
advantage, hence our motto ’Time to Market’. We are experts in the development and
deployment of flexible marketing tools and solutions to organizations who want to
enhance workflow efficiency and knowledge sharing between internal departments
and external agencies to create dynamic communications.
The core philosophy underpinning development of the Encode MRM solution is
our belief that organisations need to respond quickly to changes in the business
environment if they are to grow and prosper. It makes sense therefore not to be
limited by fixed structures within the business process, which could prove costly and
time consuming when changes are required. With this in mind, we have built Encode
to be completely flexible and with unlimited scalability. This very principle has seen
Encode evolve into providers of ’next generation software’ and rapidly become one of
the worlds leading and most advanced MRM solutions on the market today.
Having consolidated our early success in Denmark, Encode ASP have broadened our
sphere of influence to gain a market presence in the UK, USA, Ukraine, Germany and
the Netherlands and establish an enviable client base that represents some of the
worlds biggest and most recognizable companies and brands. Quite simply, our vision
is to provide the best and most versatile MRM suite on the market.
Encode ApS is an advanced provider of Marketing Resource Management (MRM)- Systems to some of the largest global advertising agencies, manufacturers and retail chains within the international business community.
Who are WE?
Our solutions use a service-orientated architecture (SOA) platform to connect and
integrate systems around your current business processes. Any type of system, as
simple or as comprehensive as you wish it to be, can be built by linking an unlimited
number of modules together. For example, you might wish to include in your system
a module for campaign development and planning, asset management, AdBuilder, an
extranet module for servicing dealers and subsidiaries, CRM and PR modules to name
a few. The possibilities are endless.
The truly remarkable feature of Encode however, setting it apart from any other MRM
solution on the market today, is that it is 100% configurable by non IT experts. With
this kind of versatility an online collaborative system to exact individual requirements
can be built and deployed in less than 2 weeks, leaving you to adapt and expand
modules, functions and subsystems in-house with just a few clicks of the mouse.
Employees, customers, dealers, subsidiaries, suppliers, brands, materials, images,
videos, etc. can all connect to become part of a system that supports precisely your
way of working.
We know it sounds incredible, but this is possible because no costly and time
consuming programming is required, only configuration. Encode supports all sizes of
business and evolves with your organisation, so you are not tied down to a system
that would become obsolete as operational procedures and processes change.
Encode MRM is a flexible solution to the challenges of running a modern advertising agency or marketing department. You might ask: “Is it a brand management system?” ”A job bag or project management?” The answer is, Encode can be configured to be exactly what you want it to be.
What is EncOdE?
Expandable, modular approach to your
MaRkEting Process Management
asset Library The Asset Library is a central online archive for storing digital media.
Searchable, retrievable assets such as images and videos can be stored
and converted and resized to most file formats and made globally
accessible for download by employees, subsidiaries, dealers and clients
with access rights. This module can also be set up as a front-end to your
existing picture server.
adBuilder Create templates to control input of text and images for adverts, posters,
brochures and stationary etc.
Swiftly create high quality graphical material and up to 80% of the finished
artwork ready for export to InDesign to apply finishing touches. Connected
with a media archive, AdBuilder will ensure brand guidelines are followed
and automate the distribution of finished material to newspapers and
Briefing Module Import product descriptions, pictures and prices from various data sources
to muster catalogue content.
Track sales budget, goods, pictures and texts from product collection
to catalogue completion. Print ads, TV spots and POS material are also
handled by the Encode system, providing a complete overview of the total
campaign and delivering structured information for every decision maker
in every department.
Expandable, modular approach to your
MaRkEting Process Management
Proofreading The proofing process is made simple by comparing documents side by
Proof reading time is drastically shortened and the possibilities of small
faults are diminished when pictures, text and prices are imported directly
into the layout application. Corrections and comments can be attached
directly to the document, logged and saved using the Encode proofreading
Projects Add project management capability to plan, organise and track campaigns
to successful completion.
Assists decision makers in the successful and timely completion of
advertising campaigns and company projects. Plan resources, tasks
and budgets aided by Gantt charts and time sheets. Email notification
will expedite the execution of the workflow process and status reports
generated to analyse progress.
Portal Page Create a customized secure point of access for your stakeholders to your
User rights and permissions define which aspects of the company
intranet a user is permitted to see and access. A portal page will also
encourage communication and interaction with stakeholders when web
links to other sites, news announcements, calendars and discussion
forums are added.
get MORE from your Marketing budget with Encode
Encode systems are built from scratch and configured
to integrate with established business processes. ERP
systems, XML based feeds, as well as industry standard
applications such as SAP, Sage and InDesign can all
connect with Encodes modular based systems for
greater cohesion within the marketing process.
Add an unlimited number of configurable modules,
fields, sub-systems and features without programming.
A system built with Encode can support thousands
of users and limitless entries while maintaining
outstanding performance and reliability.
Access rights and user permissions are configured from
one centrally located admin panel. Implement version
control to track alterations and changes to artwork,
documents and other company assets. Introduce a log
to track downloads.
Using the ASP model, global online access is available
through any standard web browser; therefore no local
software installations are necessary. Encode is a Java
based program which is today’s de facto programming
standard for large web based systems and requires
no license to run. Secure hosting, server and server
support can also be provided.
Fast return on investment due to short system
development/implementation time (2 weeks), low
operating costs, increased efficiency in campaign
management and improved customer acquisition and
Reduced development costs
Encode is 100% configurable. No costly and time
consuming programming necessary when extensions
or modifications are required, minimising disruption to
work processes. System architecture and modularity
provides assurance that your internal marketing
management systems will grow with your company.
Up to 70% of production costs can be saved using
Encode with increased efficiency in the campaign
planning, development and approval process. Artwork
and other assets can be made available from a well
managed asset library for downloadable distribution to
subsidiaries, dealers, retail outlets and clients.
Increasingly, advertisers are seeking to ensure
maximum value for their budget. Encode introduces
visible and tangible structure to the campaign
management process. Intelligent use of information
offers reassurance to potential new clients, and help to