eight ways to double your sales team's productivity #b2bmx
TRANSCRIPT
#B2BMX
Eight Ways to DOUBLE Your Sales Team’s Productivity
Matt HeinzPresident, Heinz Marketing
@heinzmarketing
#B2BMX
Housekeeping• Copy of this deck• Offers for you• Full Funnel Marketing – The Book!• Modern Marketer’s Field Guide• B2B Sales & Marketing Metrics Best Practices Guide• Matt’s Award-Winning* Smoked Bacon Recipe
• Send me an email ([email protected]) or bring me a business card noting what you want
#B2BMX
1. How many of you produce content for your sales team?
2. How many are frustrated with how sales uses your content?
Show of hands….
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Is this what they think of you?!
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What they say behind your back (maybe…)
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A direct line to revenue growth
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This doesn’t write checks!
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1. Do the math (quantify what success looks like)
2. Create a clear customer profile3. Map the sales and buying process4. Plan to fire lots of bullets
Four steps to a better plan
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A gap between importance and execution
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The Eight Keys to Productivity
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1. Active CRM Ownership & Optimization
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2. Tools Integration
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3. Better reporting & dashboards
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4. Process improvement
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5. Best practice collection, inventory & sharing
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6. Vendor filter, triage & selection
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7. Comfortability with customers (directly)
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8. Ownership of templates & collateral inventory, consistency, access
#B2BMX
Housekeeping• Copy of this deck• Offers for you• Modern Marketer’s Field Guide• B2B Sales & Marketing Metrics Best Practices Guide• Matt’s Award-Winning* Smoked Bacon Recipe
• Send me an email ([email protected]) or bring me a business card noting what you want
