PRESENTED BY:

SABA PIRANI

TAHREEM MUSTAFA

AHMED MUKHTAR

DESIGN MERCHANDIZE

INTRODUCTION • Ego started in the year 2004 with

the launching of Men’s wear.

• Ego is a fashion clothing brand for a woman which was founded in 2006.

• This brand deals in Ready -To -Wear dresses for women.

• Ego does not believe in following fashion trends, They believe in

setting trends rather than following them.

INTRODUCTION• The strength of Ego is its originality and

innovation.

• The biggest challenge for this brand is sustainability and growth.

• They are not age specific; all Pakistani women are their target

market.

• Total outlets across Pakistan are 21 out of which 9 are in Karachi.

AIMS AND OBJECTIVES

Target Audience: • All modern Pakistani women, specially

working women’s.

COMPETITION: • Prêt is a relatively new genre in Pakistan,

keeping that in mind all other brands in business are tools for expansion of the

Industry which is beneficial for their business.

EGO INSPIRATION

• They inspired things around them. Like old movies, animated films, local architecture etc.

Ego Team

• They are consisting of five designers related to textile and fashion designing.

Ego Social network:

• Ego reaches 454K + fans on facebook.

EGO PRODUCTS

1.  Kurtaa.

2. Western tunics.

3. Scarf’s.

4. Churidar pajamas.

5. Culottes.

6. Capri’s.

7. Fitted straights paints.

PRICE RANGE

Price Range: 

Casual wear:

Black Tab- Smart causal Rs. 3550 to Rs. 4950

Mango Tab Rs. 2850 to Rs. 3950

Evening wear: Rs. 7000 to Rs. 14000 Casual Tunics: Rs. 1850 to Rs. 2650

Ego new arrivals and innovation 2012

• Ego new arrivals 2012 are all brightly colored and quite suitable for your new fall wardrobe.

• Ego new arrivals 2012 will be suitable

for modern women who want something

stylish for casual wear.

• The shirts  are embellished with

unique printed and embroidered motifs.

Ego Presents Work wear dresses For Ladies

• This time Ego has brought its latest Work wear dresses for

professional & working ladies.

• This makes it simple & comfortable for working ladies to

manage their wardrobe by preparing dresses in a tiny amount

of time & on reasonable cost

• Ego work wear dresses for ladies have the most soft &

comfortable fabric having 100% pure cotton threads

Ego Market Image

•Ego  is  the  retailer  success  story  of  the  decade  in Pakistan.  From  a  low-key  opening  in  the  overcrowded lanes of ZamZama in Karachi in 2006, the store has had a  significant  impact on how women shop  in  just a  few years. 

•  Today,  it  has  a  total  of  11  retail  spaces  in  Karachi, Lahore  and  Islamabad,  has  done  seven  exhibitions  in the US and plans to do 60 more across the world from Bombay, Delhi and Colombo to the UK and US.

OUR PERCEPTION ABOUT EGO

• In our opinion the brand is quite unique from other prêt line brands because it looks obvious to the customer about its product identity.

• Ego customers always eager for their offers using different colors, motives and compatibility for the user.

• Their price ranges are quite reasonable against their products quality and durability.

Questionnaire Results

1.1: Most of the women according to the survey feel that Ego products satisfy their needs.

Need satisfaction Analysis0

1

2

3

4

5

6

7

8

9

10

Yes No

1.2: Most of the women according to survey feels that Ego products affordable.

Price Analysis0

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10

Cheap

affordable 

expensive

1.3: According to quality survey most of the consumer is convinced from the quality of Ego products.

Quality analysis0

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Average

Good

Excellent

1.4: According to innovative verities survey most of the consumer is convinced from the 

innovations of Ego products.

Innovative varities Analysis0

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2

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5

6

7

8

9

Yes

No

1.5: According to suitability for working women survey, majority working women are satisfied from the product.

Sutability Survey0

1

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5

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8

9

10

YesNo

1.6: According to On-line buying accessibility survey, customers are not to much satisfy from the process

On-line buying accessibility servey0

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9

10

Easy

Difficult

Very complicated

Sales out-let reachable survey0

1

2

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7

8

9

Yes

No

1.7: According to Sales outlet reachable survey, majority women are satisfied from the location of sales outlets.

1.8: According to Design image survey, majority women are satisfied from the product design elegancy.

Design image survey0123456789

10

Unique

Copied

Elegant

1.9: According to consumption survey, majority women are satisfied from the product life or durability.

Consumtion Analysis0123456789

10long lasting

Short-life

average life

1.10: According to product color likeness survey, majority women are satisfied from the product colors.

Product colors likeness analysis0123456789

10

their will

seasonal

innovative

1.11: According to After sales service satisfaction survey, majority women are satisfied. 

After sales service satisfaction Analysis0

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8

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10

Average

Good

Excellent

1.12: According to Stitching Quality Survey, majority working women are satisfied.

Stitching quality Analysis 0

1

2

3

4

5

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9

10

Average 

Excellent

need im-provement

THANK YOU!!

OUTLETS

KARACHI ZAMZAMA, The FORUM Mall, PARK TOWER,      Dolmen Mall Tariq Road, Dolmen Mall Hyderi,     KDA Scheme # 2 North Nazimabad, KDA, Tipu Sultan Rd,      Dolmen Mall Clifton, Atrium Mall 

HYDERABADShop # 5, ground floor, boulevard shopping mall,  autobahn road, Latifabad unit 3

LAHORE Mall of Lahore, HKB, Y-block , MM Alam Rd, HKB Liberty, Main Liberty Gulberg,

GUJRANWALAStudio Meer, EGO Chen One Tower, Chen One towers, Mediacom tower 

ISLAMABAD Beverly Centre, Adamjee Rd. Saddar 

PESHAWAR Imperial Store City Towers 

SIALKOT Shopping Complex Sialkot Cant.

In The End!• EGO was formed to create clothing inspired by the young and

independent women. They are at current modest position in the fashion industry.

• This brand gave a new dimension to the fashion industry of Pakistan by introducing ready to dresses that chic, trendy and

stylish.

• Ego is progressing rapidly due to its reliability, durability, innovation, affordability and after sales services.

• No matter if you don’t get time from your work for getting your dresses stitched. Ego has the solution for all your needs.

THANK

YOU!!